Instagram is a popular social networking and photo-sharing platform that is very popular with teens and young adults. That’s how we all view Instagram. It is also a great tool for generating B2B leads.

These statistics will show you why Instagram is a great platform for lead generation.

* 80% of Instagram users follow at least 1 business. 75% of Instagram users act after viewing a post. 

* 72% of those who have viewed something on Instagram say they made style, beauty, or fashion-related purchases. 

* 60% of users claim that they learned about a product/service on the platform 

* Instagram has over 800 million active monthly users 

* 200 million Instagram users visit business profiles every day

Instagram Stories, which is a separate feature from Instagram Stories, has more than 300 million daily active Instagram users. You can still generate many leads if you only focus on this feature.

To do this, you must convince your followers and influence their purchasing decisions. But how?

Do you want to see how Instagram stories are being used by brands to convert followers into customers?

This is how Instagram Stories are used by brands and the kind of stories they publish.

Are you not seeing enough engagement on your Instagram posts? You need to rethink or change your Instagram strategy. 

How to Generate Leads with Instagram Stories?

1. Your stories will have personality

Instagram Stories have the greatest advantage: you can personalize them to reflect your brand. Your target audience will want to see your human side in your Instagram stories.

Instagram users want to have an experience and not just informational content. Your Instagram stories should reflect this. Add stickers and music to your Instagram Stories to give your brand personality.

Introduce your audience to your team and invite everyone, even the top executives. Because you value your followers, they will feel like part of your company.

2. Make Popular Content a Regular Feature 

Humans are driven by habits. When we like something, we want to see it again and again until we get bored with it. Would you like to see your favorite TV show again? Yes.

Would you love to read your favorite magazine once again? Yes. This applies to Instagram stories too. Find the content that resonates with your target audience, and make it a regular part of your Instagram feed.

Your target audience on Instagram is attracted to product demos. It should be an integral part of your Instagram strategy. This will allow you to win back loyal followers. You can convert more of your Instagram followers into B2B leads if they are more engaged with your posts.

3. Share Purpose-Driven Posts

Sue B Zimmerman, an Instagram expert, shares her secret formula to increase engagement, leads, and sales through Instagram. She says that she believes in the following:

* A posting strategy should align with your brand. 

* Use relevant hashtags rather than popular ones 

* Geotags can be used to increase user engagement 

* Add a call for action

4. Use Captions as your CTAs 

As mentioned above, you must use a call to action to tell users what to do next and persuade them to take actions you want them to take. Unlike other social platforms, you need to be a bit careful when using CTAs because going overboard with CTAs will cause more harm than good.

Instagram users prefer to stick with Instagram over other platforms and websites. However, you have to redirect them to your website. Here’s how: Mixing up your call-to-action.

Instagram allows you to add additional content to your caption. You should therefore include a call to action subtly in the caption. You can also add a mini-blog to Instagram, just like this one.

5. Become a Thought Leader on Instagram 

Instagram stories expire after 24 hours. This makes it an ideal choice for delivering thought leadership content. When you deliver short-lived thought leadership content via Instagram stories, your target audience will consider it an exclusive experience.

It creates an urgency in them that forces them to view your content as soon as possible.

How can you project your industry knowledge leader status? You can share your experiences and offer valuable advice on current industry topics. A demonstration of your product can be given to show customers how they can benefit from it.

6. Use Videos 

According to Constant Contact, you should use video extensively because 64% of customers are more likely to buy a product after watching a video about it. It is also one of the best ways to keep the audience engaged and help you build connections quickly. They went on to make this fact public by sharing a post about it.

7. Create Your Own Sales Funnel For Instagram 

Every Instagram user is different and belongs to a different stage in the buyer’s journey. You will find everyone from a teen searching for his or her favorite brand to a business owner searching for different brands or products. Post Instagram content and stories for every stage of the sales funnel. Don’t let leads slip through the cracks in your sales funnel.

For each stage of the funnel, create Instagram ads. Focus on your industry’s problems and tell prospects how your company operates.

You should create Instagram content that is focused on your products and services to build a middle-to-bottom funnel. Your customers will be able to reap the benefits of your products and services.

8. Create a Clickable Instagram Feed 

Social media marketing expert “Peg Fitzpatrick” specializes in Instagram marketing and has a clever tip to generate B2B leads. She creates a clickable Instagram feed by using a tool known as Gallery Metrics and suggests you should do the same.

Pay close attention to Peg’s caption, which it states “Link in Bio”. She uses the Gallery Metric tool to keep the valid link for images such as this.

9. Deliver Value 

I saved the best one for the last. Lead by delivering value. This tip came from none other than Sue B Zimmerman, who is one of the top Instagram experts to follow for Instagram marketing.

She recommends that businesses focus on providing value to customers and not asking them to follow or turn on their notifications. By delivering value continuously, you can convert followers and profile visitors into leads.

Bonus: Generating More Leads With Content Marketing

Blogging remains the most effective way for B2B and C marketers to generate leads. B2B marketers generate more leads with blogging than those who don’t.

Market Research

It is important to research thoroughly and do thorough research when something isn’t well-known. A thorough analysis of the market is key to making smart decisions.

Market research will help you put your company in front of your customers. Market research is essential for content marketing to generate leads.

Finding commercial keywords

How do you find potential customers for your product or service?

Find commercial keywords. It’s easy. Keywords allow you to find out what your prospects are looking for. You can find out what your target audience is searching for by looking at commercial keywords. Your business will have a better chance of building a personal brand by answering the question of your target audience with high-quality content.

Convert to Landing Pages

If conversion rate optimization is your obsession, you will know that not all landing pages are created equal.

Many landing pages are not performing well. These landing pages don’t convert leads into customers and maximize their potential.

Marketers have to understand why they create and use landing pages. This is the first thing you need to understand before you can start to improve your landing page.

Let’s recap. Start by creating an Instagram strategy for every stage of the buyer’s journey and have some purpose behind every post you publish on Instagram.

Your Instagram posts should have a personal touch to make them relatable. Video can help you establish yourself as an expert and increase your sales. You must also be a leader by delivering value to customers.

How can you use Instagram stories to generate leads? Please share your story with us below in the comments.