10.7 Millions of people attended Marshmello’s Fortnite concert in 2019

45.8 million people saw Travis Scott In Fortnite in 2020. 12.3 Million concurrent players participated.

The Gucci Dionysus was an emblem-enveloped bag that featured a unique tiger closing. It was sold for 4,115 US Dollars, instead of its retail price which was 3,400 US.

Balenciaga released Afterworld: The Age of Tomorrow, a video game. It allows users to enter a virtual Balenciaga shop, and view the Balenciaga fall collection.

An NFT called “Everyday” was purchased for $69.3m.

This is a growing list. The world changes faster than we expected.

With Earth 2.0, you can even purchase or sell land!

VR revenues will rise to 6.71 trillion U.S. In 2022, it will reach 6.71 trillion U.S. Dollars. It will double to 12.19 by 2024.

To find out how many Roblox players there are, you can visit 202 MILLION.

For many years, marketers have been waiting for VR and AR technology to be available for consumers. It’s finally here.

Marketing is set for a wild ride as we discover new ways to reach customers via mixed reality and augmented realities.

This technology will enable us to get closer to our customers than ever by placing them in the middle of the message.

This will revolutionize marketing. 

Table of Contents

• What is the Metaverse?”
• Characteristics Of The Metaverse
• Decentralized Vs. Centralized Worlds vs. Decentralized
• Fungible and Non-fungible Tokens
• Advertising in The Metaverse 
  • Search Engine Optimization, and the Metaverse
  •  Social Media Marketing and The Metaverse
  •  Content marketing, The Metaverse 

What’s the Metaverse?

Do you know about Van Gogh’s immersive experience?

Immerse yourself in these incredible paintings using 360-degree projections and VR glasses.

It’s possible to have this experience at home 

How? Via The Metaverse.

The term “Metaverse” was created by Neal Stephenson (a scientist-fiction author who published Snow Crash 1992). 

“The Metaverse is a hypothesized Internet that supports persistent online 3-D virtual environments via conventional personal computers as well as virtual reality headsets and augmented headsets.

The Metaverse allows users to interact in virtual reality and augmented realities.

This technology allows people to have fun and engage in social activities like never before.

Metaverse was built around the concepts of interaction, presence, and immersion.

The Metaverse is a virtual space that combines physical persistent and virtually enhanced reality. It includes all virtual realities and augmented reality.

Characteristics of the Metaverse

Take a look at the Metaverse characteristics to get a better understanding.

1. Persistent – A fully immersive, shared experience that is the Metaverse. 
2. Synch – Users will interact with one another in the Metaverse just like they would in real life. 
3. Metaverse can be customized by users: They can create new content or improve existing content.
4. Efficient-Economy. Metaverse will have fully functional economies that are based on cryptocurrency and non-fungible tokens.

Decentralized Vs. Centralized Worlds vs. Decentralized

Let’s have a closer look at decentralized and centralized world concepts to better understand the Metaverse.

Let’s suppose, for instance, that you use social media platforms like Youtube or Facebook. This is where you have a central system in which central authorities have control over data.

For example, if you share a post on Facebook with a friend, they will see it as sent. Facebook will verify the data and send it.

In a centralized world like Facebook, platforms like Facebook have complete control.

How about a decentralized universe?

The idea of a decentralized world was realized with the 2009 release of bitcoin.

Blockchain technology makes sending bitcoins to friends easy without the need to go through all of the steps required by a central system.

Blockchain enables you to track assets and record transactions within a business network.

You now know the differences between central and decentralized worlds. But, what about the Metaverse

The Metaverse can be described as a place between the two worlds.

Let’s say you’re a Roblox user. A Roblox good can’t be taken to another place if it has been purchased.

Roblox, Fortnite, and other Metaverse characters are still part of the Metaverse.

We’re getting closer to a decentralized world.

Fungible and Non-fungible Tokens

We are now familiar with blockchain and the decentralized world. Which other topics should you be studying?

Tokens. Tokens are data stored on the blockchain ledger.

The Metaverse allows consumers to interact with brands one another. It is therefore important to understand tokens.

There are two types of Fungible and non-fungible tokens. 

Fungible refers to a product that is exchangeable with another of the same type.

For example, a dollar bill can be converted into any other dollar bill.

Digital items such as Bitcoin can be interchanged so they are also interchangeable.

Non-fungible means that the digital item cannot be reused more than once.

CryptoKitties allows you to trade and purchase virtual cats.

Each cat you have is unique and cannot be duplicated, taken away, or destroyed. NFT stands for Non-Fungible Token. This token is protected on the Blockchain.

Marketing in Metaverse

What is Digital Advertising in Metaverse? “Metaverse Marketing Is the Future of Digital Marketing”

Metaverse is a new marketing platform similar to the blockchain. It’s called

It’s decentralized and doesn’t have administrators or servers. This new marketing strategy will let you connect with customers in new ways.

Metaverse Marketing will change the way you see digital marketing.

Are you ready for the Metaverse?

This blog post is for you if you’re interested in learning more about metaverse marketing.

You might have heard Mark Zuckerberg, Facebook CEO, introduce Meta. This brings together multiple technologies and apps under one brand.

Make your brand strategy

Meta is dedicated to bringing the Metaverse to life and helping people connect, build community and grow their businesses.

Facebook is, however, a central platform. As I mentioned, they don’t intend to decentralize it as much.

If they want to become completely decentralized, they would need to modify their central model.

But, unlike Fortnite’s Metaverse, it is not necessarily distributed.

To have a successful metaverse marketing campaign your business model and goals must be modified to Metaverse.

Change your mindset

Your company and you need to believe in Metaverse and virtual environments as places for customers’ attention and commerce.

It will not disappear.

This mentality allows companies to build long-term, relevant positions rather than short-term executions that have less value for brand equity.

Hiring Tech Hunters

You need people to help you grow your business and develop new technology.

These brands will shape the future of immersive technology.

Start NFTs

In 2021, the global gaming market was worth $61 million.

The in-game market value of in-game purchases is estimated to be $74.4 billion by 2025.

To virtualize ownership in Metaverse, there are tokens.

Brands might need to launch NFT editions – such as NBA Top Shot, where you can trade or collect officially licensed NBA and WNBA NFTs.

Create virtual shows /stores:

Your brand can create virtual showcases, events, and shows using Roblox. Coca-Cola also has.

They also introduced virtual wearable NFTs. 

Create 3D models:

3D models can be used to create immersive content.

3D models can be used to create rich interactive experiences using VR.

The industry will increasingly use VR. This will increase the demand for 3D models that can be used to create immersive environments.

There are many options for adapting your company and brand to the Metaverse.

This is just the beginning. There are many other ways to get there.

Marketers need to be prepared for the changes ahead.

Advertising and Metaverse

We’re moving from digital advertising into the metaverse just as we did the transition from radio and television to banner advertising to social media and search engines to other platforms.

Search engines like Google and others search engines use keywords and supporting images to find display advertising companies.

The industry shift will make it more difficult to create 3D graphics.

AR and VR will be increasingly popular. They will also need creativity more than they do now.

This will give digital marketers more freedom to market and sell their products.

Search Engine Optimization and the Metaverse

Search Engine Optimization could be significantly changed by the introduction of Metaverse.

We are not sure what SEO will look like.

Google might adopt a more immersive approach to search and provide a search engine that lets you visit the site via virtual reality.

“Brands need to rethink their narratives in 3 dimensions. Marketers will have to adapt to emerging technology faster.

Social Media Marketing, and The Metaverse

What happens in Metaverse to social media?

Social media platforms can look similar to Fortnite and Roblox. You can create a 3D character with AR and visit websites like game rooms.

There are many options. AR and VR have an enormous impact on the customer journey.

The Metaverse and Content Marketing

Only 3 percent of content is interactive. 

All other content is passive on the internet, including videos and photos. Interactive graphics allow users to interact with the graphics to change their views.

Interactive content facilitates exploration and discovery. It supports metaverse attributes such as user-driven attributes.

Connecting to consumers can be easier by creating brand experiences that connect with real-life experiences. These experiences could complement or enhance what your brand does in real-life.

The Metaverse is a new concept that allows marketers to experiment with unique approaches and create new concepts.

The Metaverse represents the future of marketing. It’s crucial to plan your brand’s journey to success in the Metaverse.

A Metaverse allows users to create and share new realities.

This guide will provide some tips to help harness the power and potential of virtual reality in marketing.

We are glad you found them helpful. We want to hear your thoughts about the future of marketing. This post can be shared or liked by you.