Fredrick discovered your website while surfing the internet and clicked the link for your Shopify store. Fredrick wants to check if the products you offer meet his needs. However, he is unable to do so because your site loads too slowly. He becomes frustrated and eventually leaves your website.
If your Shopify site is slow, this will most likely happen.
Slow-loading Shopify sites will prevent people from shopping on your site or purchasing your products. This page will answer all your questions regarding Shopify page speed.
- Why is Shopify slowing down my site?
- How fast can my Shopify site load?
- How can I speed up my Shopify shop?
What is Shopify’s site speed and how can it be improved?
Shopify site speed measures the page speed of Shopify websites. Google page speed insight measures page speed on a scale from 0-100. 100 is a fast-loading webpage, while 0 is slow-loading.
What is the Shopify site speed score?
Shopify’s PageSpeed Insights score of 90 and above is an indicator of a good site speed score. Your website score between 50-90 indicates that you have opportunities to improve it.
Scores below 50 are considered to be poor.
What are the reasons to speed up my Shopify site?
You may be wondering why Shopify needs to speed up its store. What’s the point of speeding up your Shopify store? These are the top three reasons Shopify can speed up your site.
1. Search results will rank you higher
Shopify’s speed can be improved to rank higher in search results. Users don’t like to wait for slow-loading sites. They expect your site to load in 2 seconds. Because fast-loading sites matter to users, they are important to Google (and search engine optimization or SEO).
Google is looking to rank websites that provide the best user experience and allow users to get relevant information quickly. Your site will not rank well in search results if it loads too slowly. You can improve your site’s load speed and provide a positive user experience for your audience.
This will result in people spending more time on your site learning about your offerings. It sends positive signals and can increase your site’s ranking in search engines.
This is why many businesses concentrate on Shopify themes for SEO.
2. You deliver a better customer experience
Shopify speed optimization can also be used to improve the customer experience. Customers will be frustrated if your site is slow loading and will not want to shop at your site. This can lead to poor user experiences that can result in lost customers.
You can make your Shopify website faster and provide a better customer experience. You can increase brand loyalty and engagement by allowing customers to spend more time on your website.
3. More sales = more profits
Last but not least, speeding up your Shopify page will help you earn more sales. You can drive more qualified traffic to your site if you rank higher in search results. Your site is more popular and people spend more time there.
People are more likely to purchase when they spend more time on your website and get to know you better. You’ll see an increase in revenue for your company.
What is the speed of my Shopify website?
You need to determine the current load time of your Shopify site before you can start speed-optimizing it. You can view your Shopify speed report to determine your current site speed.
These steps will allow you to access the report.
- Go to Shopify Administrator
- Visit Online Store
- Click Themes
- Visit the Online Shop Speed Score section
- To view the complete report, click View Report
This report will give you a lot more information about the site’s loading times. This report will also show you what factors affect your site’s speed.
- Apps
- Library of third-party libraries
- Theme code
- Analytics libraries
- Numerous images and videos
- Video and photo sizes
How to speed up your Shopify shop
Shopify speed optimization: How do you get started? These are four ways to speed up your Shopify pages.
1. Remove or disable unused apps
Apps can be a great addition to your website. They allow you to manage your online operations more effectively and provide a better user experience. These apps can slow down your website, which can lead to problems.
You can speed up your site by disabling or removing any unused apps.
Take a look at what apps you use currently and decide if they are necessary. You should delete any apps that you don’t use or aren’t beneficial to your site. You may also want to consider other apps. However, not all of their features are important.
You can disable certain features in some apps to speed up your site. Start by clearing out your apps, and keeping only the features and apps you use.
2. Analyze the Shopify theme
Your theme is a key factor in speeding up your Shopify site. Because of its many features and coding, your theme can cause site slowdowns. You can also increase file size and slow down site performance by customizing themes.
You can take a look at your theme to see if there are any features that you don’t need or use. You can check the font on your website to see if it is a standard font. Users will need to download the standard font before their site can display it. This negatively impacts site load times.
Your audience will not have this problem by using a standard font. To ensure you do not need any features, you can review all elements of your theme.
3. Your website code can be simplified
Your website code can help you speed up your Shopify pages. Liquid code is used in many Shopify themes. Sometimes, these themes are not created efficiently by the creators.
Site load times can be slower if you have too much code. You won’t be able to remove unnecessary code from your site if you don’t have any coding experience.
4. Optimize images and video
Optimizing images and videos can help speed up Shopify’s store. Your website’s visuals are essential. They grab your audience’s attention and keep them engaged. These file sizes can sometimes be too large for your website to load quickly.
You can compress your images using an image compression tool such as Kraken.io. This will reduce the file size of your photos, which can speed up your site without affecting the quality. You can host videos on a third-party website like YouTube or Wistia.
This will prevent your website from becoming clogged up with large video files.
Do you need help speeding up your Shopify site?
A fast-loading Shopify website is essential to ensure your customers have the best possible experience. Kobe Digital can help you speed up your website’s loading times if you don’t know where to begin.
Call us now to speak with a strategist regarding our Shopify optimization services
