It can be difficult for newer brands in an industry as saturated as fashion to compete with established brands.

Although it might take some effort, the fashion industry will not die as long as there are clothes and accessories. There is always a chance to create a successful brand with the right strategy.

Fashion is a lucrative business because many people will make fashion-related purchases in their lives.

Their team at Bold and Collective specializes in fashion marketing strategies. They have worked with many brands across Canada and the Greater Toronto Area. They will be discussing fashion marketing strategies and tips as well as how to market your fashion brand.

Recognize Your Niche and Demographics

A brand’s greatest mistake is trying to please everyone. This could be as simple as offering clothing for children, men, and women.

Your brand must establish a clear target audience through its marketing and product offerings. Your goal is to be a brand that is more affordable for young adults in their 20s and 30s. Don’t create a clothing line that targets high-end businesswomen in their 40s. This will confuse customers.

Establishing a community with your main target audience is the most important thing. Keep it consistent in marketing and products, before you branch out to new audiences.

We recommend that you place a lot of emphasis on building customer personas before beginning any marketing. During this process, you should ask yourself the following key questions:

• Which gender is your customer?
• Which age group is your consumer?
• What is your ideal customer doing for a living?
• Which location is your customer located in?
• What do your consumers do for entertainment or fun?
• What are the needs and wants of your customers?

This step is crucial in the branding process. It involves identifying your target audience, determining their pain points, and then determining your company’s mission.

Your Best Sellers are Your Focus

This may seem obvious to some fashion brands, but it can be tempting for them to follow the latest trends to remain relevant and compete with other brands.

This is not always a bad idea. However, it’s important to ensure that the styles and trends you follow remain consistent with your brand image. Also, keep your eyes on your top sellers.

You have had a lot of success with your most popular items. Don’t get too caught up in all the new things and lose sight of what is already working for you.

You should also remember your brand. Not only in fashion, but also in business, branding is key to success.

Businesses can distinguish themselves from their competition by branding. Keep your brand in mind when marketing.

Promos are a great way to instill FOMO

FOMO stands for Fear of Missing Out. It is term fashion brands use on their ecommerce websites to create fear in customers about missing out by not buying certain items.

This is the emotion you want to promote your brand. This may sound absurd, but it is true. You need to make consumers believe that if they wait to purchase, they will miss an incredible deal they won’t find anywhere else.

Your website should offer limited-time offers and promotions that can persuade shoppers to buy now.

Include a countdown widget on your website to let customers know how much time they have remaining and that it is decreasing by one second.

This creates a sense of urgency and allows them to quickly make a purchase decision before they lose out on a great deal.

FOMO has been a great practice in marketing, and Bold x Collective encourages its clients to incorporate it into their strategies.

Make Style Guides and Look Books to Help Your Brand Build a Website

Fashion brands are expected to know how to combine pieces of clothing and create memorable looks.

Keep this in mind when creating a style guide for your brand or a “look book” section on your website. This will help consumers feel confident in making a purchase decision.

It’s also an excellent opportunity to upsell. A complete outfit will be displayed to the consumer, who may fall in love with it and want to purchase it. This is great news for your company.

TikTok’s Fashion Inspiration and Instagram Reels

Consumers love to find fashion inspiration from different sources, just like the one above. Social media is a great way to inspire your audience and give them tips on how to style their clothes.

Your brand will be a guide to fashion-oriented customers, which will make them trust you and want to shop with you. TikTok is a growing and popular platform that has been known to bring instant success and attention to smaller brands and/or newer ones.

Instagram Reels are, however, being heavily promoted by the Instagram algorithm to compete with TikTok. It’s a great way to keep up with trends and create videos like “OOTDs”, also known as Outfit of the Day, or concepts like “GRWM”, also known as Get Ready With Me.

Bold x Collective agency recommends posting videos to both platforms as it will increase your reach and attract fashion-oriented consumers.

Get in touch with Fashion Bloggers and Influencers to Partner

Influencer marketing is a growing field and there are plenty of content creators who can help your brand. It is crucial to reach your target audience with every possible means, as the fashion industry is highly competitive.

Your brand will get the attention it deserves by partnering with the right influencers that match your brand’s style. You should ask the influencer you are considering for your brand to get their influencer package so that you can better understand their audience (age, gender, and other factors).

Here customer personas are important as you want your target audience to be the same.

It can be hard to find the right influencers to promote your brand, especially if you are new to this industry. To help with your influencer marketing, they recommend working with an agency such as Bold and Collective.

Encourage testimonials and picture reviews on your website

It can be difficult for small and new brands to gain the trust of consumers enough to purchase. Consumers often feel safer sticking with big brands they trust and are familiar with than a brand they don’t know.

Encourage consumers who have tried new brands to try, show their outfits, and write and take pictures of them.

It is important to write reviews because consumers trust honest reviews about the products they have purchased.

Photo reviews, on the other hand – photos that show the item on the customer or it, will help customers imagine how the product will fit and look at them. It will also help them to feel more confident about the brand’s image(s).

Bold x Collective is often asked how to get customers to leave reviews. You might offer them an incentive such as free shipping or a 10% discount code. For those who leave reviews on photos, you can offer an even better incentive.

You can also offer a loyalty program or points system. Customers who leave a review with a photograph will be rewarded with more points than regular reviews. These points accumulate over time, which ultimately helps customers save money.

Highlight Your Ethical Approaches

Highlighting your brand’s ethical approach can help you win over more controversial brands.

This is possible only if your company follows ethical principles. However, if your brand has a connection to a charity or cause that positively impacts society, it’s worth including in your marketing campaigns.

Conclusion

Fashion has many opportunities.

Although it can seem daunting to be in such a competitive marketplace, there are many ways to market your brand to get noticed by your target audience through digital marketing in Las Vegas.

Bold x Collective has a wealth of experience in fashion marketing and has helped fashion brands launch high-converting strategies in this competitive sector.