Marketplace was launched by Facebook in 2016. It is a platform that allows users to buy and sell items locally.
Traditionally, Facebook Marketplace was used only by individuals. Facebook has recently launched Marketplace for Business, a new feature that allows businesses to sell more online.
Marketplace for Business allows you to:
- Show inventory for retail items and home rentals.
- Advertise your shop or products on Marketplace – even if you don’t post directly to Marketplace
- Free Marketplace Listings: Show your Facebook Page refurbished or new items
- Customers can purchase from Facebook without leaving Facebook
Facebook Marketplace for Business is a great way to increase exposure and sales for your business online.
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Facebook Marketplace for Businesses: 5 Benefits
Let’s take a look at the five advantages of Marketplace for Businesses for small and medium-sized business sellers.
1. Get started listing your products for free
Facebook Marketplace for Business allows you to create and manage listings for free, unlike other platforms.
Marketplace for Business offers a quick and easy selling option that will instantly increase your revenue. You’ll also have more money to increase your reach with paid ads.
2. Brand awareness can be increased
Facebook Marketplace is used by more than 800 million people each month around the world. Marketplace for Business will allow you to instantly increase your online audience.
Marketplace allows you to advertise your products even if your company doesn’t have a Marketplace account. You can create targeted ads that Marketplace shoppers see using Facebook’s Ad Manager tool.
Paid ads can be combined with your Marketplace for Businesses listings to increase your visibility and make it easier for people to find your products.
3. Boost product sales
Facebook Marketplace for Businesses allows you to list items from your Facebook Page shop free of charge. Customers can now purchase directly from Facebook without having to leave the platform.
Marketplace for Business makes it easier to sell on the platform, allowing you to increase sales and revenue.
To increase product sales online, you might link your Facebook Page shop to Marketplace for Business.
4. Messenger allows you to interact directly with customers
Marketplace for Business allows you to respond to buyers’ questions directly via Facebook Messenger.
You can interact with leads in real-time to answer their questions and give them the information they need before they lose interest. Your customer service skills can be displayed to make customers feel more confident about making purchase decisions.
5. Competitors online outsold
Facebook Marketplace for Business is still a new feature. Selling on the platform will give your business an advantage.
Marketplace for Business allows you to diversify the selling channels that enable you to stand out online from your competitors.
This is a rare opportunity to reach customers via social media. And since 2.2 million people use Facebook each day, you’ll reach fewer customers than your competitors who don’t sell on Facebook.
Kobe Digital can help you sell on the Facebook Marketplace for Businesses.
Are you ready to sell more online using Facebook Marketplace for Businesses?
Kobe Digital is a highly-rated social media agency and knows how to get results on Facebook.
