While widespread AI adoption was once considered a pipe dream, it is now becoming a reality.
AI is predicted to generate a return on investment for digital marketing efforts in many industries.
AI can increase a business’s productivity by up to 40%. This technology, if used strategically can help brands as well:
- You can improve your workflows to deliver better campaigns
- Meet your customer’s needs at every step.
- Convert more customers and increase sales by using a wide range of channels and touchpoints
The AI technology will help you to reach out and connect with your customers on a more intimate level. This can lead to increased business growth.
We examine different but equally inspiring uses of AI in digital marketing.
What we must all do is ensure that AI is used in a way that benefits humanity, and is not harmful to it. Apple CEO Tim Cook
Sephora & AI
Sephora has been using chatbots to offer its customers the best-personalized information since its inception.
Sephora conducted extensive consumer research and found that the sheer number of products on offer was overwhelming. Sephora had to go through pages and pages of categories to locate the products they were looking for.
Sephora launched an interactive quiz to guide its customers through the shopping process. Sephora’s chatbot service, powered by Facebook Messenger and based on the popularity of its previous initiative, offers tips and recommendations tailored to answers.
The AI-powered ultra-personalized Messenger Service features an AI-powered color-matching assistant and a reservation advisor. kitBot is a chatty make-up expert.
Check out for more inspiration on marketing in your particular industry. is a brand of modern, high-end beauty products.
Lowe’s & AI
Lowe’s is a brand that has enhanced the in-store shopping experience. It has now launched its artificial intelligence (AI) development, the LoweBot to provide personalized information and suggestions as customers browse its massive US store.
Mobile kiosks that roll around the store provide a smooth shopping experience for customers and give marketers valuable insight into their buying habits.
Josh Shabtai, of Lowe’s Innovation Labs, spoke on the technical success. He stated: “We are using our stores as laboratories for testing our prototypes quickly and collecting real-world feedback about new experiences we provide to demystify home improvement. “
Read our discussion team on chatbots to learn more about automated customer communication technologies.
Netflix AI
Netflix has the largest SVoD service worldwide. The success of Netflix can be attributed in part to its cutting-edge AI.
We all know that user experience (UX) is critical to any business’s success, regardless of the sector. When customers are happy with the brand they use, they will likely tell their friends about them online.
Netflix uses AI and machine learning to customize its services to individual users. Netflix does this through personalized content recommendations based on past user preferences and what the users have liked.
Netflix’s platform for personal recommendations is behind over 80% of the shows people watch. It is an indication of its power in a world where brands are expected to provide more value.
Starbucks AI
Seventy-two percent of Americans have smart speakers like Alexa and Siri.
Starbucks does not make an exception.
Starbucks has integrated Alexa into one of its most popular mobile apps, allowing customers to place and modify orders, confirm pick-up locations, and much more.
Due to its popular “My Starbucks Barista”, the brand has now expanded its AI innovations into AI-powered Mastrena II Espresso Makers, which are available in thousands of outlets. The machines are designed to complement the functionality offered by the “My Starbucks Barista” app and provide a consistent experience in coffee making for customers.
The Economist, a popular digital magazine with a huge audience began declining around 2016/2017.
By using AI, the publication was able to identify a group of reluctant readers in their audience.
The publication was able to achieve several positive results, which have helped to increase its readership once again. The publication was able to get a variety of results that helped to grow its audience.
The forward-looking approach of this campaign encouraged 3,5 million new readers to engage with the publication. These prospects generated an initial wave of revenue that resulted in ROI (return on investment) 10:1. That’s a big achievement in the highly competitive digital world.
This new AI-driven, data-driven model of business has cemented continuous growth in subscribers, with an increase of 9 % (90.000 loyal new customers) between 2020-2021. In these difficult times, this is a remarkable achievement.
Nestle AI
Nestle is at the top of the list for AI marketing. A brand must focus on content creation. Producing un-personalized content will drain your budget and result in a low return on investment.
Nestle is a food and beverage giant that uses NLP to target content for different audiences.
In addition to this content-centric innovation, Nestle also uses AI-driven data processing platforms to get well and truly under the skin of its customers (resulting in innovations including virtual assistants and chatbots)–consistently transforming insight into action–a digital shift that has advanced sales in recent years.
What do you think about AI in marketing?
AI Marketing can be creatively used, keeping in mind consumer wants, needs, and desires, to grow, develop and achieve success in an increasingly competitive digital world.
The six AI-based digital marketing examples are an excellent way to understand the potential of these autonomous technologies. These examples are likely to be just the beginning as technology continues to advance.
Today embrace AI to reap rewards for tomorrow and many years ahead.
