SEO copywriting is an essential part of any SEO strategy.

This comprehensive guide to SEO copywriting will walk you through the process of keyword research and the three stages of writing.

SEO Copywriting, and holistic SEO

Kobe Digital practices holistic SEO. Google must provide users with the results they desire. Google won’t be able to show users the results they want if they don’t.

Holistic SEO

Holistic SEO refers to a multi-channel marketing strategy that aims to create the best website in a specific niche market.

Do you want to learn all about SEO copywriting? Kobe Digital’s SEO academy premium includes SEO copywriting training. You will learn how to write copy that ranks!

Create the best copy!

It is difficult to write SEO copy. It is similar to writing any other type of content. However, anyone can learn how to write better SEO copy.

Always start keyword research before you begin writing

SEO copywriting requires little writing. Keyword research is the first step in SEO copywriting. This will help you find keyphrases you want to rank.

These three steps are necessary for proper keyword research: 

1. Formulate a mission statement

Before you begin keyword research, consider your mission statement. These are the questions that will help you to stand out from other websites. What’s your blog about? What makes it unique? You can learn more about writing mission statements for websites in How to Write a Mission Statement.

2. Make a list with relevant keywords

Once you have established a clear mission statement, you can start to create a list of search keywords for your website.

If you are having trouble selecting the right focus keyword, it is possible to come up with some great keywords.

Take a look

A summary should be created. The summary should be useful for SEO copywriting. What keywords are the most important? Consider the probability that your pages will rank high in search results for each keyword. Please read our Why long-tail keywords posts.

3. Have a look at this search intent

SEO strategies must be based on answering people’s questions. Searchers can have four types of intent:

• Informational intent. To locate information about a topic.
• Navigational intent. To find a website, enter the term in a search engine.
• To buy something quickly and do some research before buying.
• Transactional intent. To purchase after they have completed their commercial intent searches.

In your keyword research, you must identify the intent of your keywords. Next, identify the intent behind your keywords in your keyword research. This will be discussed in greater detail in the guide.

4. Searchers can create landing pages

You can create amazing pages and posts for the keywords you want to rank for.

Kobe Digital duplicate post allows you to create pages similar to the one you found. This tool allows you to clone pages and fill them up with your pages.

To get a clear picture of what topics you want to blog about, you can use keyword research. An angle is a story that revolves around a keyword.

There are three steps to creating an article

Once you’ve decided on a topic, story, or idea to write about, the real SEO copywriting starts. SEO writing involves three stages: writing, editing, and preparing.

Phase 1: Preparing your text

Planning is the first step to SEO copywriting. You will already have a topic in mind. But before you can start writing, you must have clear answers.

1. What’s the purpose of your article? Why are you writing it? How are you trying to achieve this?
2. What’s the main message of your blog? Which is the most important question that you are trying to answer?
3. Who is your target audience? Where are they looking?
4. What information do you need to complete your piece?
5. In what order should you arrange the information? What will the structure of your article look like?

These questions can be answered in our Preparing A Blog Post post.

The purpose of your text and search intent 

The first question is: What is the purpose of the article? If your keyword strategy is well-thought-out, you won’t have any problems creating a persuasive page that sells.

Before you start writing, it is important to consider the intent of your readers. When writing an informative text, you should use clear and focused language. Positive language is positive and more focused on the reader.

Text structure

Creating a structure for your article is an important step in writing a plan. A clear structure will increase your chances of being ranked high on Google.

It is important to think about the structure before you begin writing. This structure will help the reader understand the main points.

Clear pages, posts, and messages will lead to better conversions. Visitors will be more likely to understand your message. A blog post structure can provide valuable advice about how to structure a piece.

Phase 2: Writing your text

Now, it’s time for the SEO writing process. It takes just 20% of the time that you’ll spend on the article.

Just write!

The most important step in SEO copywriting is to just write.

Do not be discouraged if your sentence sounds awkward or doesn’t follow grammatically. Keep writing as it is intended during the writing phase.

Follow the structure of your text

As a guideline, use the structure you created in preparation and build your paragraphs according to this plan.

Make sure your text is easy to read

It can be difficult to read on a screen. Keep your content relevant for the intended audience. 

To learn more about how to make your blog posts more readable, or our post improving the typography of your blog,

These are some ways to improve the style of your writing

The best writers are natural ones. Natural writers are those who are naturally gifted at writing.

Tip: Learn a lot!

If you want to write beautifully, it is essential to read a lot.

Inverted pyramid style

Journalism writing is well-known for its inverted pyramid style. An inverted pyramid means you put your most important information first. This is a common style of journalism writing. Instead, tell the whole story in the first paragraph.

Continue reading Creating content in an inverted pyramid style >> 

Storytelling

Everyone loves a good story. You can use the power of stories in your SEO copy to increase your sales. Clearer stories can make it easier for readers to remember you.

Take a break

SEO copywriting is intense. If your mind wanders, you should take a break. 

My writing time is limited to 20 minutes. After that, I get up and walk around, check my Facebook page, or drink a cup of tea. Taking a break can help you regain your energy and focus.

Phase 3: Editing your text

Once you’ve finished writing your article, the first draft will be available. The final stage of writing can take some time.

SEO copywriting should be the part where you ‘kill all of your darlings’. There is the five steps to editing your article. 

Step 1. Slowly and loudly read the instructions.

Start by reading slowly through the piece and then slowly reading it aloud. You should be very critical of your work

Step 2. Concentrate on sentences

You must ensure that every sentence is correct. You should also ensure that your sentences are easy to read.

Step 3. Concentrate on paragraphs

All paragraphs need to be approved. Focus instead on the structure of the paragraph. Only one sentence is allowed.

Step 4. Examine the text structure

Check that the arrangements between paragraphs are clear. Are you looking to modify the order in which articles are presented?

Make sure you check your subheadings and headings.

Step 5. Get feedback

Get feedback. This is the final step in your SEO copywriting journey. The feedback gives the writer a fresh perspective that almost always leads to improvements in the post. 

It is a good idea for your message to be clear and concise. Get feedback from someone who has professional grammar and writing skills.

Kobe Digital SEO

Kobe Digital’s SEO plugin is perfect for SEO copywriting. This plugin helps you optimize your text for search engines and makes it easier to read.

Copywriting SEO on international sites

Writing well can be hard, but writing in multiple languages can be even harder.

It can be difficult to create multilingual content. 

• Translate
• Create new market content
• Transcreate content. A combination of both and.

Translations are the most straightforward.

Local teams can create new content. This is the best and most secure option.

We suggest that you “transcreate”. This means taking what you already have and adapting it to the local market. The article shows how to create a great copy using multiple languages.

Conclusion: SEO copywriting is possible

SEO copywriting can be more effective if there is a process and the text is written well. Keep your content up-to-date to prevent it from becoming obsolete.