Mailchimp has a large advertising budget and is one of the most well-known marketing automation platforms. The platform claims to make email marketing easier and has recently launched several ecommerce features. This brand has reinvented itself. We decided to compare it with other market players in this review.

Mailchimp compared to the Best Email Marketing Services

Mailchimp did not make our top 10 list of best email marketing tools. First, it doesn’t allow affiliate marketing. You’ll need another solution to explore this revenue stream. The software is slow in key areas like automation, segmentation, and basic CRM features.

Mailchimp isn’t necessarily bad. Mailchimp has many great features, including the best reporting capabilities available. It also features many integrations and offers visually appealing templates. We believe Mailchimp is worth a look and comparison to other popular options that have made it to our top-ranked list.

Check out our Top List of Best Email Marketing Services in Los Angeles. You don’t need to do any research to find the best email marketing services in Phoenix. We did it.

Mailchimp: The Good and the Bad

Mailchimp is successful in certain areas but fails in others. Let’s take a look at the positive aspects of Mailchimp and see what needs improvement.

The Good

Mailchimp has the best email templates. Mailchimp offers pre-designed templates that you can modify for your needs. You can also choose to use the themes provided by Mailchimp, which are easy to customize and allow you to send out emails. 

Mailchimp is a great choice for professional branding. Mailchimp supports many email types including transactional emails, classic newsletters, and autoresponders. The platform also offers decent A/B testing to help you determine which emails perform best.

Mailchimp’s ease of use is one of the most popular entry-level email marketing platforms. This is a great way to get started with email marketing. It has a simple interface. The drag-and-drop editor makes it easy to create your first campaign.

The interface is easy to use and understand. To create your campaigns, you don’t even need to know any programming. Mailchimp supports advanced users as well. Mailchimp’s custom builder allows you to create your email template and add your HTML code.

AI-Powered Recommendations Mailchimp, for example, can detect the best-selling products and customer preferences. Based on these metrics, Mailchimp recommends the best content blocks.

Mailchimp’s smart feature, which identifies and segments high-value clients and customers that are most likely to buy from you again, is similar. Based on billions upon billions of data points, the software provides suggestions for improving your campaign performance.

Mailchimp’s advanced reporting features are superior to the rest. A simple dashboard with visual reports allows you to easily monitor the success of your campaign. All the important metrics such as open rate, bounce, click-through, and unsubscribe rates are covered in the reports.

You can also track your ads’ performance and landing pages. You can track the exact ROI of your ads, views, clicks, and acquired customers. You can also track metrics such as clicks, views, and revenue for landing pages.

Mailchimp’s All-in-One Marketing Platform: Mailchimp recently acquired several services and features. Mailchimp has acquired Inspector 6, an AI content platform, and Sawa, an automated designing platform. BigTeam is a survey platform.

Mailchimp has been able to offer digital marketing in Las Vegas tools that are not offered by a standard email platform through these acquisitions. Mailchimp, which has merged with Chatitive (a two-way SMS platform), supports SMS marketing. Multi-channel campaigns, custom domains, hosting services, and a website builder are just a few of the digital marketing in New York add-ons. 

The Bad

Mailchimp is not perfect. Mailchimp is not perfect. It also has its faults like every other email marketing tool.

Mailchimp provides enough automation to run starter campaigns. It covers all the basics: auto-responses and automated Google remarketing ads. You can also set up email reminders to remind you of abandoned carts. The available automation features will be sufficient for your first small-scale campaign.

Mailchimp can’t automate everything. Mailchimp cannot automate critical features such as automated customer segmentation and deleting individuals from a sequence. Mailchimp’s automation is not as strong as MailerLite’s.

Mailchimp is easy to manage lists This is why Mailchimp is so popular. It is also the platform’s Achilles heel. Mailchimp makes managing your mailing list difficult.

Mailchimp lists can be separated. Mailchimp lists are not compatible with each other. To get the best out of the service, you will need to create one list. This approach, however, limits the ability to target audiences due to Mailchimp’s limited segmentation features.

Doesn’t Support Affiliate marketing: This disadvantage isn’t significant for most people. Mailchimp does penalize affiliate marketers. Mailchimp doesn’t allow affiliate marketing within its terms of service.

Mailchimp technically allows affiliate links in certain cases. However, it is difficult to know which ones to use and how to make the most of them. Affiliate marketers should look for a different email marketing platform.

Mailchimp Pricing Options and Options

Mailchimp has four pricing levels, with one being free. Pricing on the platform is flexible as well. You can choose to pay a monthly fee or pay as you go. You can purchase email credits at any time you require them.

Mailchimp free plan

Mailchimp’s free plan offers decent features. Mailchimp’s free plan has some decent features. For instance, there is a 10,000 email limit per month. The free plan also has a daily limit of 2,000 emails. The free plan also limits your contact list to 2,000 people.

You also get good features for not much money. These include 

• Marketing CRM built-in
• Mailchimp domain
• Site Builder
• Assistive creativity
• Landing pages and forms

These are still decent offers. These plans are also available from AWeber and MailerLite, which are both competitors. Mailchimp’s complimentary plan is still a great deal.

MailerLite allows you to send up to 12,000 emails per calendar month. Mailchimp has 2,000 contacts, but you can only have 1,000 subscribers with MailerLite. AWeber’s free plan limits you to 500 contacts.

Mailchimp Essentials Plan

The Essential plan is the next level. For 500 contacts, it costs $11 per month. You can store up to 50K contacts, which increases your monthly cost. You can only send 10 times your maximum number of contacts per month. This tier also offers more features, such as:

• Templates for email and landing pages
• Branding services
• Customer journey builder
• A/B Testing
• Chat and email support are available 24/7

MailerLite offers a $9 per month Growing Business plan. You’ll receive unlimited emails, dynamic emails, selling digital products, unlimited websites, blogs, and auto-resend campaigns.

Mailchimp’s Essential plan doesn’t disappoint. However, there are better deals elsewhere and more features.

It is worth noting the contact count. This is the number of people who have access to your email messages. This pricing structure is a little disingenuous as non-subscribed or unsubscribed contacts will also be included. Unless you clear up your contact list, you’ll have to pay for inactive contacts.

Mailchimp Plan

Standard plans allow you to store up to 100,000 contacts. The base price of $17 per month applies only to 500 contacts. As you add contacts to your list, the price will go up. The plan costs $155 per month for 10,000 contacts.

Mailchimp offers a price calculator that will allow you to see exactly how much you will be charged for the estimated number of contacts. You also get additional features with the Standard plan, such as:

• Customer journey builder
• Behavioral targeting
• Optimized for sending time
• Dynamic content
• Templates made to order

This is a fair price when compared to what the market rates are. If you don’t pay attention to your inactive contacts, your spending could get out of control.

Mailchimp Premium Plan

The Premium plan starts from $299 per month. You can send up to 15x your plan’s 10,000 contact limit. You can still store up to 20K contacts. Advanced features include:

• Advanced segmentation
• Unlimited seats and role-based access
• Comparative reporting
• Multivariate testing
• Priority & prone support

Mailchimp’s overall cost is reasonable. The pricing structure is not easy to comprehend. As you scale up your marketing campaign, the price will go up dramatically. AWeber may be a better option for larger agencies that have complex marketing campaigns. It’s cheaper and has the robust features an agency needs.

Let’s now compare Mailchimp to its main competitors.

Mailchimp Audience Management

Mailchimp provides a variety of audience management tools. These features are not all that special. Others add exceptional value to your email marketing efforts. Mailchimp offers several audience management features, including:

• Sign up forms
• Segmentation
• Integrated customer relationship management (CRM).
• Behavioral targeting
• Predicted demographics
• Contact profiles and tags

Mailchimp’s built-in CRM is its best feature. It is available at all levels, even the free one. MailerLite and other competitors allow you to integrate with your preferred CRM. Mailchimp however, comes with this functionality right out of the box.

Built-in CRM features include the ability to connect your customer data with pre-made segments, filter your audiences with custom segments and create unified audience dashboards.

Mailchimp offers a useful behavioral targeting option with its Standard and Premium plans. This feature improves the platform’s poor segmentation. This feature allows you to use the behavioral data collected by the platform about your audience to accurately segment your audience.

You can, for example, send out special offers to those who visit your landing page or remind them about abandoned carts. The ability to predict demographics is an excellent feature. Data science is used to predict demographic variables such as age and gender.

This predictive data can be used to further segment your audience. These are fantastic features. These features don’t negate the importance of the list-based, siloed structure. It’s still hard to manage contacts across multiple lists.

Mailchimp Creative Tools

Mailchimp provides everything you need for building your email marketing campaigns from scratch. The platform’s creative tools feature set is designed to be simple. These features include:

• Studio Content
• Dynamic content
• Assistive creativity
• Subject line helper
• Templates for campaigns

Mailchimp may not be the right platform for those who want to make granular customizations. Mailchimp can make it difficult to import contact data from large lists. You’ll have to stick to the template framework as customization options are limited.

Mailchimp’s simplicity is hard to beat. Mailchimp is the ideal tool to create your first email marketing campaign. The subject line helper, for example, provides real-time feedback on important criteria such as word count, character count, and punctuation.

The AI-powered creative assistant creates and resizes designs automatically based on the data you provide. Mailchimp also allows you to import custom HTML templates. This is a great option if you have HTML coding experience.

In short, Mailchimp isn’t perfect for intermediate designers. While the templates are too rigid and simple, creating one from scratch with Cascading Style Sheets is possible. Mailchimp is easy to use for both beginners and more experienced developers.

Mailchimp Marketing Automation

Automation helps reduce your workload. Automating repetitive tasks allows you to focus on core marketing functions and reduce your workload. Mailchimp is not an exception in this respect. Mailchimp offers basic automation features such as:

• Customer journeys
• Optimized for sending time
• Transactional emails
• Integrations

These automation features are useful for non-technical users. Mailchimp, for example, can send emails at the most appropriate time to you based on your engagement data. The features may be too complicated for more advanced users.

Mailchimp Insights & Analytics 

Analytics and insights are crucial for monitoring your campaign performance. Mailchimp offers a good analytics tool that provides a single dashboard for all of your audiences. You also get:

• Reports
• Smart suggestions
• A/B Testing
• Surveys

There are also use analytics tools available. You can compare emails with the A/B test feature to find your most effective ones. You can also compare metrics such as subject lines, names, and content, as well as send times. You can only test 3 variations at a time, which is limiting for large agencies and advanced marketers.

It is worth mentioning the intelligent recommendations feature. To increase engagement, you’ll receive personalized recommendations such as how to optimize imagery, copy, and layout. This feature is great for quickly improving the performance of your first campaign.

Mailchimp’s analytics and insight features are basic, although they can be very helpful. They were designed to be simple. AWeber and MailerLite may be more suitable for large agencies that have complex campaigns.

Mailchimp Rankings

Mailchimp is a well-known name in email marketing circles. Mailchimp is a trusted brand that has been in existence since 2001. This is a great option for your first email marketing campaign if you are just starting. It also includes a wider range of Miami digital marketing features, such as built-in CRM, website, and ecommerce.

Check out our Top List of Best Email Marketing Services in Los Angeles. This is a great post to find out more than Mailchimp. These are our top picks:

1. MailerLite – Best email marketing service for most
2. Omnisend – is the best way to boost ecommerce using shoppable email
3. AWeber – is the best for agencies that have advanced marketing campaigns
4. Sendinblue – The best way to get unlimited emails and contacts without having to upgrade
5. HubSpot – is the best for merging your CRM and email marketing
6. Constant contact – Ideal for small businesses that have simple marketing needs

Summary

Mailchimp can be a great choice for beginners in marketing. This platform will help you create your first email marketing campaign. Your ecommerce website will not require a separate domain and web design services in Miami. This plan is ideal for small-scale trials.

Mailchimp’s functionality is not as strong as those offered by AWeber and MailerLite. These options are more suitable for agencies and advanced marketers. As you scale your campaign, Mailchimp pricing can get out of control. All things considered, the alternatives we suggested offer a better deal.