A branding kit’s key features are a logo, fonts, and colors. Consistency in branding is key for businesses to communicate brand value effectively and encourage customer action.
What is a Brand Kit?
All companies that want to establish a unique brand identity and stand out from their competitors need a branding package.
The branding kit is a guideline for how your company should be represented. It unites all design elements into one place.
This will ensure that your branding is consistent and familiar over time. Your customers will trust your products and services if you have a consistent brand identity.
How to create a brand kit
The following elements are essential for brand marketing and most kits include them:
These design assets can be used as the foundation of your branding kit to promote professionalism and uniformity across all your materials.
This article will discuss the role of each element in your branding kit, and how to incorporate it into your kit.
Logos visually embody your brand
Your logo should be the face of your company. It should communicate the essential elements of your brand visually.
Look for a logo web design agency in Miami that can create the logo you want for your company.
It can be difficult to translate complex business operations into a simple mark. This will likely require some time, design iterations, and reflection on company values to reach the final design.
After you have identified the concepts you want to use in your logo design, you should document them. You can then include the complete logo and the inspiration elements in your branding kit.
Your process will allow you to tie your purpose back into your logo and connect your brand to viewers.
Airbnb does an excellent job of simplifying and abstracting its mission and values in creating a logo. The brand kit contains images of people, places, and love that inspired the final logo.
Although the logo is abstract, it also incorporates all core elements. The logo can be easily identified by readers as a symbol of people, places, and love.
Top logo designers can also help you to create a logo that is most appropriate for your business.
The company’s meaning should be at the forefront of a logo. A branding kit can help you connect your logo with the larger purpose of your business operations.
Fonts can communicate your brand message
The family of typefaces that marketing professionals should use for all communications about your company is determined by fonts and typography. Font selections in your branding kit should be consistent and reflect your brand personality.
Your chosen typography will communicate messages to your audience verbally, in addition to creating a unique personality. When choosing fonts for your branding kits, it is important to balance creativity and readability.
Coca-Cola is perhaps best known for its distinctive, curving font logo. However, its font selections tend to be more simple.
Instead of using an “interesting” curving font to mimic its brand logo, the company uses simple sans serif fonts from the Gotham and Arial families. These fonts are bold and can be read in small and large font sizes. They can also be translated digitally, which opens up the possibility of optimizing Miami’s digital marketing materials.
When establishing font standards for businesses, it is important to distinguish which fonts should be used in headers and body text. Coca-Cola uses the bolded font to create a visual hierarchy within its brand materials.
Your branding kit will be consistent with the written content. Customers can also easily read marketing text using font standards.
You can get responses from your customers about color palettes
A brand’s identity is built around color.
A color palette that is consistent with your brand’s look will do more than keep it consistent. It has been shown that color plays a crucial role in helping customers build brand recognition.
Furthermore, how consumers perceive your company will be affected by their associations with the brand colors you choose.
Green, for example, evokes the natural world and therefore it is understandable that Whole Foods would want it in its branding.
Bright colors may be used by other companies such as Netflix to attract attention and stand out from their competitors. Both Netflix Red and Symbol Dark Red are the current brand colors.
Research shows that potential customers are attracted to red in competitive markets. Netflix was competing against established media giants like Blockbuster when it first entered the market. Perhaps the prominent red color used in the company’s branding kit caught consumers’ attention as they searched for a different media solution.
A vital component of any branding kit is the color palette. When creating your guidelines, be mindful of how the audience might react to colors.
Graphics keep customers engaged with your brand identity
Your brand will have many graphics, images, and patterns that go beyond your logo. These graphic elements should be included in your branding kit.
You can also use these graphics:
- Icons
- Patterns
- Secondary logos
- App design elements
Duolingo, a language education platform, cleverly incorporates relevant graphics in its branding kit. This includes Duo, the green cartoon owl that serves as the product’s symbol.
The duo can be seen in various positions, alongside the company name, within the logo design overview section. Duo’s image is used even as an icon for mobile apps.
Duolingo’s branding kit determines the best ways to display its mascot, and encourages users to continue learning new languages.
A branding kit can be a place where you detail how your team should implement certain graphic elements to communicate your brand’s identity.
The development of standards for patterns, mascots, and other graphics will ensure consistent imagery treatment.
How do you create a brand kit?
It is a great way to begin developing your brand kit. This includes determining logos, fonts, color palettes, and other graphics. There are many options to help you put together the final set.
You may decide to work with a professional to create a professional branding kit.
If you have good ideas for the components of the kit, you can put together the branding kit. To make it easy to create brand guidelines, there are many templates and platforms.
Once you have decided on a course of action to follow, create the brand book and then share it with your team. You’ll then be on your path to creating a consistent, unique brand identity.
