E-commerce has many opportunities with social commerce. 

They are now able to offer personalized shopping experiences to their customers, build deeper relationships with their audience, and move beyond the traditional selling approach to increase conversion and revenue. 

Social commerce is a growing trend in e-commerce. Social commerce allows brands to offer seamless shopping experiences to their customers. Social commerce sales in the US will reach $45.74B by 2022. More than half of America’s adult population will buy from social media platforms.

Shoppers are increasingly using social media content to help them make their purchases. Before purchasing a product, they want to learn from past shoppers’ experiences with it, ratings, and reviews.

Social media is the best place to find answers to all your questions. Consumers who aren’t certain of the exact product they want can search social media. They then read reviews and make informed purchasing decisions.

Social commerce can make a big difference in your business.

What is Social Commerce?

Social commerce refers to the practice of making social media content shoppable and integrating it into consumers’ buying funnels. Digital marketing agency in New York is booming with the dynamic combination of commerce and content.

Social commerce is built on the foundation of shoppable content. Brands are now looking at authentic shopping experiences for their customers, as an alternative to extending their ecommerce beyond their websites.

Accenture reports that social commerce sales will more than double by 2025. This is three times higher than traditional ecommerce.

Online stores can target and win more brand awareness, product discovery, and revenue through social commerce.

How can social commerce increase revenue for e-commerce?       

Consider the following:

1.  Build Your Consumer List
2.  Increase traffic and engagement
3.  Increase Conversions & Revenue

Expand Your Consumer List

Social media platforms can expose your brand to a wider audience. E-commerce companies can use this platform to increase their reach to global customers.

Social media users are always looking for inspiration to buy. If your brand features authentic visuals in the shoppable feeds, you can convert a visitor into a shopper.

Your brand can be made more authentic by transforming social media content into shoppable experiences. This will help you add more loyalists to your company.

Increase traffic and engagement

Social commerce can be a great way to increase traffic and engagement for a brand because users can learn more about the brand in the most authentic manner, understand past users, and decide if they would like to include its products in their lives.

This is crucial as it is an indicator of brand growth. Authenticity speaks to consumers. Before developing a relationship with brands, they want to hear more voices.

Brands can increase engagement and drive traffic by including shoppable social media content in e-commerce without being pushy.

Amplify Conversions and Revenue

Online stores should aim to multiply conversions and increase revenue. Because of its vast reach, social media offers e-commerce businesses a wealth of potential.

Businesses can create a customized shopping experience by incorporating shoppable social media content into their shoppers’ buying journey. This will allow them to build deeper relationships with consumers and incorporate diversity and inclusion into the content.

These all increase sales, revenue, ROI, and profits for online shops.

Future of Social Commerce for E-Commerce Brands

Social media platforms can be more than a tool for increasing sales. It can be used to create content and reap many benefits.

Although e-commerce can be great for purchasing, it is detrimental to the buyer’s shopping experience. Most shoppers don’t even know what they need, but they end up buying it.

Why? Social UGC, or shoppable social media content, is successfully tapping into the impulses of shoppers and making them want the product.

There is also a large community that is eager to share their experiences and try new products.

This is where social content can be used to increase brand awareness and interest.

Brands are eager to gain an edge. It is important to understand what social media has said, but it is also essential to listen to customers. They want social UGC to be part of e-commerce experiences.

Bazaarvoice research shows that 74% of consumers would like visual and social content to be shared on a brand’s website. Brands should do three things for consumers: convince, inspire, and show. All three can be achieved by leveraging social commerce.

Social Commerce: Leading Brand Examples

These e-commerce leaders can help you get inspired if you’re still unsure about how to move forward.

•  Vans
•  Glossier
•  ASOS

Vans

Vans is a huge brand with a large following. Sneaker heads love to shop at the footwear company. Vans was able to tap into the sentiments of its customers by curating a shoppable Instagram gallery and incorporating it into its online shops.

The Vans’ current users can inspire shoppers to buy the Vans they love and get inspired. It is also a great way for customers to build deeper relationships, increase brand loyalty, and drive greater sales.

Tip: Regardless of how old your brand is, it’s always a good idea to show appreciation for customers’ love and offer them what they want most: a two-way relationship between brand and user.

Glossier

User-generated content can be shared to increase brand loyalty and reach customers.

Glossier is a beauty brand that is primarily a millennial brand. It uses the content created by its users to tell its story and increase sales.

Glossier’s Instagram showcases experience-based content created by beauty shoppers who use their products. These images, which are authentic and easily shoppable, help prospects to buy seamlessly.

Tip: Make your social media channels reach customers. You can increase brand value and generate revenue by including user-generated content.

ASOS

Fashion retailer ASOS has created a hashtag campaign #AsSeenOnMe that leverages the posts generated through their social and online buying experiences. This has allowed the brand to grow its niche audience.

These posts spark potential shoppers’ product imaginations and motivate them to make purchases.

Tip: Real content is a great way to make your website stand out, especially for fashion and accessory brands.

Social Commerce Benefits Businesses

It is not unreasonable to predict that social commerce will be the next big thing in e-commerce.

Online shops can make it easier to bring their customers to the forefront by including shoppable UGC posts on their e-commerce sites. Many businesses have already made a significant impact on integrating social commerce into their e-commerce websites, regardless of niche.