According to research from Wordstream, the average website has a conversion rate of 2%. However, the average conversion rate of a landing page is about 10%.

This is why landing pages are an important part of advertising and marketing.

What is a product landing page?

How can you make it convert like clockwork?

This is what we are referring to.

What is a product landing page?

A product landing page in online marketing is a page that promotes and sells one product only.

A website lets people browse and peruse the site, but a product landing page does not. Instead, product landing pages are focused on convincing and converting visitors.

A landing page usually has no main navigation, one CTA, and only one product description.

A product landing page is and is not. It’s the same page as an e-commerce website.

When driving paid traffic, you should instead use product landing pages (for example, Google or Facebook Ads) rather than product pages or your homepage.

The landing page will have a higher conversion rate.

How do you make it convert well?

Below we’ll share some helpful tips and show 10 great examples of product landing pages.

But wait!

Before we proceed, there’s something you need to know:

A landing page for a product can be used to sell any type of product.

Product landing pages are not just for ecommerce.

To sell memberships, courses, products, software, coaching, or consulting, you can use product landing pages.

They are versatile and will work with any product or service.

Did you get it?

Cool.

We’re ready to go.

Get the Best Product Landing Page Template.

Let’s begin with the good stuff.

Before we get into the design, the tips, or the examples, we want to share with you a template for product landing pages that you can copy and use.

This will provide you with the foundation and outline for success. However, you’ll need to adjust based on your product or brand.

[Product Name]

This is a brief description of the reasons why this product is so great.

[PROFESSIONAL IMAGE FOR PRODUCT]

[TESTIMONIAL]

[CTA]

—– UNDER THE FOLD —–

FEATURE 1 WITH PRODUCT IMAGE

This is the description of your first feature and why you care. This should not exceed one paragraph.

FEATURE 2 WITH PRODUCT IMAGE

This is the description of your second feature and why you care. This should not exceed one paragraph.

FEATURE 3 WITH PRODUCT IMAGINE

This is the description of your third feature and why you care. This should not exceed one paragraph.

[CTA]

*Note: Only one CTA should be used for each offer. Use the same call-to-action for each page.

[MORE TESTIMONIALS]

[RISK REVERSAL -e.g., Our 30-Day Money Back Guarantee!]

Your ‘risk reverse’ is a short note that reduces the risk of purchasing from you. Your guarantee allows them to relax and enjoy your product.

[CTA]

[FAQ]

These are the most commonly asked questions and their compelling answers.

[CTA]

The basics of designing product landing pages

What makes a landing page for a product stand out?

What makes the design unique?

Three things.

1. For professionals

This does not mean your design, images, or photography should be dressed in a top hat and a tie. They don’t have to be formal.

They should be done by professional designers and photographers.

Smart Intelligences shows that 18% of customers abandon their shopping carts at checkout due to insecurity about their credit card numbers.

Is that what you believe is the cause?

There are a few things.

Your images, web design services in Miami, and graphics are the first step. These elements are crucial in building trust with website visitors.

Become like the real deal and people will believe you’re the real deal.

2. Rapid Load Speed

is one of the most common reasons people leave websites. It doesn’t load in a few seconds.

We are used to rapid load speeds so we won’t tolerate slow-loading landing pages.

Your landing page and images must be beautiful and professional. However, they should load in 1-3 seconds. You will lose a lot of traffic if they don’t.

3. On-Brand

A signature color can help increase brand awareness by up to 80% ( according to Oberlo).

Branding is more than just color. Logos, fonts, and image styles are equally important.

People should be able to identify your brand wherever they go. This includes landing pages for your products.

Five Tips for Building Highly Converting Product Landing Pages

We’ll now share some tips on creating a high-converting product landing page.

These tips have been proven to work for thousands of online entrepreneurs working in different niches. These tips will help you achieve sky-high conversion rates.

1. Get people curious

Why do people read fiction books?

It’s crazy. It’s just black ink on the page. These letters and words make us laugh, cry, and smile for no reason. We find their stories compelling and meaningful.

Human curiosity is one reason.

People are curious. People love to be curious.

It’s good.

You can also use this on your product landing pages.

Ask your target market a burning question in the headline or subtitle. Make a bold promise and leave room for explanation.

2. Use high-quality images

High-quality images are crucial for landing pages.

It’s worth it.

Keep it professional, use simple images whenever possible, and get a great landing page designer.

Also, ensure that your load speed is always lightning fast and maintain consistency with your brand image.

3. Write Compelling Copy

The words are on the page.

This is often the most difficult part of creating product landing pages.

It’s hard enough to write, but convincing someone to take action is even harder.

It is not as difficult as you may think to write persuasive copy.

Why?

These formulas are used by dozens of great copywriters. Anyone can write excellent copy if they use them.

Consider The Brain Assessment by Sean D’Souza.

D’Souza describes the following structure in his book…

• The Problem – Start by briefly explaining the problem to your target market. This can be done in the advertisement that drives traffic or at the top and bottom of the landing page.

• The Solution and Trigger — Now introduce the solution in a few sentences. You can create curiosity by asking the reader to think “Wait!” What can you do to do this?

• The How to — Tell us more about your solution, and how we can help you!

• The Testimonial — You can share many testimonials to show that your system works.

• The Risk Reversal — Take the risk off your shoulders by offering a money-back guarantee or another assurance.

• The Objections — Now, address any objections your target market might have. Give them clear answers to all their burning questions.

Our recommendation?

You’ll be on your way to success if you follow this structure as closely as possible.

4. Take out the Main Navigation

This tip is easy.

But important.

Your product landing pages should be stripped of the main navigation. The whole point is to encourage people to convert. It is not your goal for them to leave the journey that you want to take them on.

Are you still not convinced?

Take a look at one of VWOs, where they examined the impact of main navigation on landing pages.

Main navigation – 33% conversion rate

Without main navigation– a 6% conversion rate

This is a 100% increase in pages without navigation.

It’s time to get rid of it!

5. Remember that less is more

You might find it tempting to add lots of copy to your landing page to make it more persuasive.

Sometimes, that is necessary. For example, if you sell a non-physical product to cold customers, you may need a lot more sales copy.

However, it is often more than not that less is more.

Show off your great product photos, testimonials, and professional designers.

You can find the landing page for my website of freelancing here:

It is simple and compelling, which was the goal.

People can start to believe that you are trying too hard if you talk too much.

Sometimes it’s better to let amazing product photos and testimonials speak for themselves.

Here are 10 examples of high-converting product landing pages

Five tips to help you create great product landing pages.

The truth is, every product landing page looks different. It all depends on what product you are selling and who you are.

Here are 10 examples of high-converting product landing page examples from a variety of industries, including e-commerce and coaching/consulting.

Please choose the one that suits your style and take the time to study it.

1. Apple Watch

Let your product speak for itself if you have a great product.

This is something Apple has never been afraid of doing. Their product landing page for Apple Watch is so lengthy that I couldn’t resist taking a screenshot of it. I took a small excerpt from the top.

The page contains tons of examples of various watch designs. You will also find a copy of the large display, durability, quick charging, and reporting on health and well-being metrics.

2. Ryan Dossey

Ryan Dossey is an investor coach. His landing page is concise, engaging, and well-designed.

The page’s very little copy builds curiosity and credibility. The resource he offers is completely free.

This page converts well for him and generates lots of leads for his company.

3. WHOOP

WHOOP makes smart wristbands for athletes, high-performing people, and others.

The wristbands provide far more information than an Apple Watch, Fitbit, or Fitbit. The wristbands can also measure physical stress using a metric called “Strain”.

WHOOP’s product is different and requires more explanation than other fitness trackers on the market. This means that there is slightly more copy on the landing pages.

4. Calm

Calm is a mindfulness and meditation app. It improves sleep quality, anxiety, depression, and productivity, and helps with stress management.

Calm’s landing pages meet the visitor right where they are by asking them what they need.

Answer the question and Calm will take you to a page where more questions are asked so Calm can “personalize” your experience.

They show you a testimonial about the problem you are trying to solve halfway through the questions.

After a few more questions regarding your preferences and a personal testimonial, they will ask you to create an Account.

This landing page flow is extremely effective because it personalizes the experience with testimonials and uses social proof.

If you have many steps or fields on your page, we recommend that you test them. Your audience might react differently to Calm.

5. Kobe Digital

We may be biased but our very personal landing page performs well.

We begin with big promises and a CTA that is above the fold.

The viewer can scroll down to see more details.

• Credibility badges
• An explanation of How We Grow Businesses Through Online Advertising
• These are some compelling metrics from our clients
• Testimonials
• Here’s a list of brands with which we have worked
• These are the most frequently asked questions

If you are trying to attract clients for a service-based company, this is a great way to create a landing page.

6. Consulting.com

Consulting.com is a platform that helps people create successful coaching and consulting companies. Their landing page is a great example of why perfect visuals are not always necessary (so long you aren’t selling physical products). The landing page relies solely on a copy… and it is simple.

It was just laid out in this structure:

• It’s who it’s for
• It helps them achieve
• What are members saying?
• How it works
• How do you get started?
• Book a call using the calendar

That’s it.

If you sell courses, don’t overthink your product landing page. You’ll have a better conversion rate if you keep it simple and answer the same questions as them.

7. Michal Eisikowitz

Michal Icewitz is an exceptional copywriter who has a compelling website. It’s probably the best that I’ve ever seen in the copywriting industry.

Scrolling along, it’s easy to get the impression that you are working with someone hardworking, results-driven, and an expert.

Notice also her laser-focus on her client.

The landing page headline, for example, speaks directly to “You Want”.

Next, the page lists the problems that her customers face and the solutions she offers.

Her page is a reminder to you that your landing page needs to be more specific about your customer’s problems and the transformative products you offer them.

8. Lean Startup

The Lean Startup by Eric Ries also sells on Amazon. However, the landing page is a great resource.

This page is remarkably compelling because it includes a testimonial at the top, a description of the book, and additional testimonials from the most prominent names in entrepreneurship.

It’s cool to see the arrows on the page telling you where to go next. Make sure your landing page is easy to navigate.

9. Carrot

Carrot is a website builder that’s designed for real estate investors. The landing page for the InvestorCarrot demo is simple.

Opt-in form + testimonials + social proof = precision and persuasion

10. It’s all about you Boo

The It’s All You Boo website is dedicated to personal development. The landing page for the “Slay Your Objectives Planner” is great (and has sold over 1000+ copies).

This landing page has everything you need for a $27 product. It includes testimonials, bonuses, and details about what’s inside. FAQs are also included.

Final thoughts on Product Landing Pages

Landing pages for products are powerful.

They are focused on only selling one product and they are often more concise, and persuasive, as well as having a higher conversion rate.

You should drive traffic to your product landing page if you spend money on traffic.

These are the tips. You’ve seen the examples.

It’s now time to create your own.

Off you go!