A landing page refers to the page users land on after clicking a link in an email or advertisement. Clicking the link takes them to a page specifically designed to get them to take action.

Any business’s goal is to convert online customers into paying customers.

Landing pages should be easy to use and stand out from the crowd. It should encourage visitors to take action and inform them what to do next. If the contact forms are difficult to find, customers who are interested enough to contact you may still abandon their purchase.

This article will show you how to make a landing page that maximizes conversions and increases session duration. A landing page can be a great way for any business to show off its products and services to customers faster.

Engaging Headers

Your landing page must have a clear header. It should be visible and easily read. Your unique selling point for the product/service you offer should be clearly stated in your header. This should include something brief but memorable, such as a company slogan. It is possible to add a subheader after the header to provide more information about your business and expand on the content of the landing page.

Imagery, Video, and Other Media

A website without visual elements is not what anyone wants. Online users are more inclined to visualize information and learn how it is presented. You must include imagery and video in your landing page design.

The video should be concise, clear, and engaging. Even though it’s only 30 seconds in length, the video should convey the purpose of the landing page and tell a story. The video must add value. Videos that are longer than 10 seconds will not be watched by the user and can also cause a loss of attention.

It should be obvious that the imagery must be relevant and appropriate to where it is placed. You can add images to the side of the text or a banner. It is up to you to decide what appeals to you. The webpage will not load images if they are too big or unclear. It is not a good idea to try to stretch a picture for use as a banner. Image SEO is important.

Logo, branding & colors

The web design agency in Miami should look the same as every other page on your website. Your logo should be visible on high-converting pages. This will increase brand awareness in the future. The logo should be strategically placed and the branding should be consistent. This will make the page more attractive and therefore more interesting for visitors.

When choosing color schemes and fonts, it is important to consider who your target audience is.

CTAs and Conversion Points

For conversion rate optimization, a call to action can be a powerful tool. A call to action makes users feel like they must take a particular action. CTAs can be as simple as “Contact us today for consultation” or “Buy now”. This will help your CRO. You don’t need to include them in every sentence.

Conversion points can be buttons or inquiry forms that users can click or fill out to contact, purchase, or inquire about your products/services. A landing page should have conversion points that are large and easily visible. A lot of landing pages have an inquiry form on one side that fills the entire page. This makes it one of the first things that people see when they load the page. It is up to you, but it doesn’t matter if the conversion points are easily accessible.

Summary

If you want visitors to take action and be drawn to your business, these are the most important features to include on landing pages. General text, for example, should provide brief but comprehensive information about your brand as well as what you offer.

If you have all of the above criteria, you can create your landing page on your own or hire someone else to do it. Although hiring someone may be expensive, this is where landing page builders shine. You can create stunning landing pages that convert more leads even if you don’t have any programming knowledge.