Marketing AI is the art and science behind personalized marketing at a time when creativity and data collection alone are no longer enough to propel your business.

Not so long ago, marketing was considered a human effort perfected by trial and error. Automation of the marketing process was a science fiction concept. With the advent of the Digital Age new technologies are changing the landscape of marketing. Artificial Intelligence is one such technology.

Introducing artificial intelligence

In 2016, machine learning was introduced. This is the next step in computing. A program that can make decisions for itself. It is a computer program that can reprogram its code.

This guide is designed to assist businesses of all sizes in applying Artificial Intelligence to their marketing.

Access the AI for Marketing

Marketing AI is the art and science behind personalized marketing at a time when creativity and data collection alone are no longer enough to propel your business forward. The technology is used across multiple channels including email to boost sales, improve customer satisfaction, and make companies stand out.

Three Ds is a shorthand for understanding how AI works: DETECT. DELIBERATE. and DEVELOP.

Find out more about Detect

AI can identify the predictive attributes or elements in a large pool of data. This technology is unique in that it can identify the most valuable attributes from a large amount of data containing diverse data blocks. You can then decide which data to consider and which to ignore.

Deliberate

AI can evaluate the relevance of data and then derive a conclusion based on rules about the data. It will also analyze the most predictive characteristics against each other to answer a query or make a recommendation.

Develop

Each iteration makes the AI more powerful. It can be programmed by itself based on the information it has gathered and the results from its experiments.

The search terms of a subscriber are more important than their name or age (detect).

A subscriber who has opened your email is more likely to buy, so a discount could be counterproductive.

If you observe that women younger than 30 years old are unlikely to purchase the product, regardless of click-through rates (develop), an experiment could be conducted to offer free shipping to them.

Are you a Netflix person? If you answered yes, then the majority of promotional emails from Netflix are driven by AI.

AI-powered autonomic emailing is here!

This system is responsible for everything that you do not have to worry about, such as your respiration rate, heart rate, and digestion. They can occur even when you are asleep or unconscious. These processes are so intricate and vital that they have to function without conscious thought. Email marketing follows the same principles. Personalization, relevant content, and dynamic recommendations are just the beginning.

You need to put AI into practice for your email marketing. It’s time to open up the black box of nonsense that is AI. AI’s biggest benefit is its ability to automate the delivery of the right message at the right moment to the correct audience. Email marketing is sometimes referred to as the Email Marketing Triad.

Let’s look at how AI can help email marketers improve their strategy and achieve unmatched results.

Better segmentation

AI allows you to segment your subscribers based on the data collected via the preference center. Subscribers are diverse. It is therefore important to create different lists and send out different emails depending on the details of your subscribers.

You can segment your subscribers based on demographics, geolocation, psychographics, and past purchases.

Segmenting your email lists will help you improve the conversion rate, the click-through rate, and the open rate. It allows you to determine accurate customer data for your email engagement to be improved.

Catchy subject lines

AI allows you to create better subject lines, which ultimately improves the overall performance of your campaign and email metrics. Phrasee, an AI-based email marketing company, uses algorithms to create subject lines and email content.

The app will use language that matches the brand personality of the company and many phrases to appeal to subscribers. It uses information from previous email campaigns to determine the audience’s engagement model. These apps have raised the bar for email marketing with AI. The results are improving with every iteration.

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AI can be used to manage data effectively. It can be difficult to collect data as your subscriber list grows. AI allows you to manage customer data and study customer behavior so that you can send each subscriber a personalized email.

AI can detect a subscriber’s usual email opening time and send them the message at that moment.

Sending out emails tailored to their interests will make them eager to receive more.

Sending the correct email to the right person at the right moment

It can be difficult to get your subscribers’ attention since they receive so many emails every day. It is important to send the correct email at the appropriate time. Combining AI and predictive analysis is an excellent way to understand customer behaviors and create an email system using the insights derived from the data.

Customized product recommendations

You can boost your email’s click-to-convert rate by sending relevant product recommendations based on the subscriber’s past purchases. AI algorithms are a great way to improve email strategy. They can let marketers know about the online activity of the customers, the products they have purchased, and their browsing history. It will eventually increase subscriber engagement by recommending personalized products in real-time.

Zillow will send a recommendation based on the search terms or likes of the prospect.

Customer lifecycle marketing

Marketers should use unique email campaigns to increase their ROI as the email marketing industry becomes more competitive. Marketers can use AI and predictive analytics to determine how long the average customer takes to purchase a product. You can use this data to determine the stages of a customer’s lifecycle, such as Awareness, Consideration, and Decision, and then send emails in accordance.

Faster and more efficient A/B Testing

A/B testing is the process of creating two versions of an email to determine which one resonates with the recipient. You can test the subject line and preheader text as well as the CTA placement. This method relies on the user’s behavior, intuitive design, and technology to determine what is best for your target audience.

Before A/B testing, it was a two-dimensional method where marketers would test two email variations and two groups. They would then change one variable at a given time. With the shift to omnichannel hyper-targeting, multiple variables are possible.

AI can assist you in identifying the most successful campaigns.

AI Tools for AI

1. Mailchimp offers a variety of personalization tools and optimization systems to optimize send times, as well as A/B testing for better-performing email campaigns.
2. Seg, an extension of Mailchimp, helps segment users and target them based on their browsing and purchase history.
3. Automizy automates email and creates personalized experiences for users, including split testing.

Final Thoughts

AI can create emails that are tailored to the actions of the customer, but you mustn’t creep out your recipients with your campaigns. Use the correct tone and message to make the recipient feel good.