You have the chance to interact with your customers when they purchase from your store.

Bain & Company advises that increasing customer retention by 5%boosts profit by 25% to 95% Why? It’s five to 25 times more costly to acquire new customers than it is to retain existing ones. This makes sense. You don’t need to spend your time or resources looking for new customers. All you have to do is keep the existing ones happy.

It can be hard to convince someone to buy their first item. However, once they have started doing business with your company, they are much more likely to return. This philosophy is known as the ” Foot in the Door” philosophy . It’s the reason why follow-up emails are so effective.

These are seven ways that you can engage customers via email after a sale. These emails can be automated to maintain customer relationships and repeat purchases. You can automate these emails in a matter of minutes.

1. Thank you emails

A simple thank you can go a long way. Everybody likes to feel valued. Customers will appreciate receiving an email after purchasing so they know they aren’t just another number. They could have spent their money elsewhere, but chose you.

Online shopping eliminates the physical aspect of shopping. This includes walking into a shop, picking up an item and giving your credit card. An additional “thank you” adds humanity and gratitude to otherwise anonymous online transactions.

Post-purchase emails have a 217% higher open and 500% greater click-through rates than other types. Klaviyo, a marketing company, also observed that post-purchase emails had a 217% higher open rate and a 500% higher click-through rate than other types of emails. Customers who received these emails generated 90% more revenue. . A shopper might sign up for your email list while they weigh their purchase decision. Please thank them. This will make them feel welcomed and strengthen your relationship. Good Dye Young instantly sends you a thank you email with your brand name after you sign up for their mailing list.

2. Share useful information

Customers might need some help to understand how your products and services work, particularly if they are new to the world of apps or gadgets that require configuration. Your customers will benefit from a tutorial or product guide. There are also benefits for you. Customers can be educated to reduce post-sales inquiries and product returns. Are customers likely to ask the same questions when they purchase a product? These questions can be answered in an email with “handy tips”.

Don’t worry if you already offer physical instructions for shipping your product, or have FAQs and documentation on your website. There’s no need to double up.

3. Ask for reviews

Social proof is provided by reviews — customers trust other people’s opinions. It’s powerful to hear positive words from someone who isn’t being paid to write about you. almost 95% of shoppers read reviews online before they make a purchase. 

You can also use reviews to improve your offerings by learning about your customers’ experiences and quality.

Root Science emails customers with a link to their products. This allows customers to easily access review forms.

4. Recommend Other Products

Upselling and cross-selling are simple ways to market to your existing customers. If someone purchases a new phone, suggest a complimentary product such as a case or charger or even a higher-end item such as a laptop.

If your WooCommerce site uses subscriptions and offers more than one level, upselling is worth looking into. To persuade customers to upgrade to premium, use upsell emails

5. Send replenishment emails

Customers are reminded to place a reorder before stock runs out by receiving emails from Replenishment. Because they encourage people to buy from you, they are effective. Habits are difficult to break once they’re established.

Let’s suppose you have a WooCommerce shop that sells dog treats. You might send out replenishment emails 13 days after a purchase if your treats come in packs 20. This will allow you to ensure that you have enough treats for the next week. Customers will be more inclined to order from you than from another shop, especially if the checkout process is fast.

6. Refer to others

Advertising is not advertising. It’s recommendations from people we trust and know. 92% trust word-of mouth recommendations. Referral marketing converts happy customers into brand advocates.

Loyal customers won’t tell their friends about you if they don’t get incentivised. To give them the boost they need, send them a referral email. Refer a friend and offer them a discount or a free product.

7. Invite your customers to join you loyalty program

Loyalty Programs are a proven method to increase your revenue. Amazon Prime members can get shipping free of charge and other benefits, such as live streaming or book downloads for $99 per year.

Amazon Prime members who make full use of their membership will reap the benefits, which far outweighs the annual fee. According to the Consumer Intelligence Research Partners report members spend on average $1,500 annually, while non-members spend about $625 per annum. This is an amazing return for Amazon.

Customers should be informed about loyalty and rewards programs by way of a post-purchase email. Explain how they can earn points and reward.

Customers who are engaged are repeat customers

These emails are a great way to stay in touch with customers after a sale. Customers will return to your store when they are ready to buy again by staying in touch with you and keeping them informed.