There are many ways to increase your email open rate and email marketing ROI (ROI). Let’s look at three of the most effective and how you can incorporate them into your strategy.

Email marketing metrics provide valuable feedback about how well your content performs.

Open rates can tell you a lot both about the quality of your lists and how you can refine your subject lines.

Click-through rates give you a clear idea of how effective your content is, especially your calls to action (CTAs).

Let’s look at the stats to see if your engagement metrics can be improved.

What’s a good open rate?

MailChimp conducted a comprehensive study and found that the average open rate across all industries is 20.81%. What’s yours? There are many solutions to make it higher.

These tips will help you build a better email community, whether you need an Email Checker to clean up your list or to revamp your copy.

Use an email checker to weed out bad data

You might be tempted to believe that something is wrong with your content if your open rates are declining. This can happen. But, before you start thinking of ways to improve it look at your email lists.

What is your average number of spam complaints?

How many emails do you get bounced?

Are you doing all you can to ensure accurate email addresses are collected and maintained email hygiene?

Incorrect email addresses can have a direct impact on your bounce rate. A messy list can not only result in emails bouncing but also can damage your sender’s reputation, which is a vital element of email marketing. Inbox providers will place your emails in spam folders. It is not a good idea to send your emails there.

You can.

If your bounce rate is too high, or you have too many spam traps, then your emails might not make it to your spam folder. They won’t even reach your subscribers. It’s no wonder that your open rates will begin to drop.

Data decay is a problem that all email marketers face. Your email list quality is always declining. Many people change jobs or abandon their email addresses and move to another account. Bots and disposable email can also ruin your database and cause damage to your reputation and open rates. An email checker can make a huge difference in this situation.

It helps to eliminate bad data from your lists.

• Maintain and improve your reputation as a sender
• Establish trust with inbox service providers
• Reach out to your subscribers and re-connect with them
• Increase your conversions and open rates

Do you want to know how it works? Get your results within seconds by downloading a zero-bounce trial email verifier. It will tell you if an email address is valid. If enough data is available, it will also add the name and gender of your subscriber.

Email consistently

It takes time to build a successful email marketing campaign and improve ROI. It takes consistency in your content quality as well as your sending rhythm.

Inbox providers determine where your email goes – whether it is in the Inbox, spam folder, or anywhere else. Unusual sending behavior is a sign of trouble and can affect your deliverability as well as open rates.

However, it promotes better inbox placement as well as higher engagement by sending emails on the same day and even simultaneously.

That’s because:

• You don’t take inbox providers by surprise. They expect you to be consistent and trustworthy. They will therefore deliver your emails.

• The same goes for the people on your list. They are used to receiving emails once a week or twice a month and tend to click on your subject lines.

Set a schedule and stick to it. Your open rates will increase and your other metrics will improve. Predictability is always a benefit for an email sender.

Does your copy need a revamp?

You keep your email list current. You are also sending your email regularly. You still feel that your open rates don’t do your content justice.

How about if you looked at your copy more closely?

Sometimes the smallest changes can make a big difference. Your brand voice doesn’t need to be changed, but you might find a way to make your content more human. Even corporations employ a conversational tone when writing their content. This won’t make your company look amateurish. It will help you build a deeper connection with your audience. This will also reflect in your open rate.

These are some ideas that will inspire you.

• Learn as much as possible. Magazines and newspapers are great places to start. Journalists write for people. Follow David Ogilvy’s advice and copy their methods.

• Subscribe to multiple marketing emails and newsletters. Pay attention to your competitors’ marketing emails. This will allow you to get an idea of the writing styles and topics that are being used around you and help you develop your own.

• Learn copywriting. You can find many online and the benefits are undisputed. First, read all of the copywriting blogs that you can find. Many great tips are available for free.

• Ask for feedback. Ask your friends, family, colleagues, and coworkers for their valuable feedback. Take their suggestions into consideration and you will see how they affect your open rates.

If you feel intimidated by the number of things you need to do to succeed at email marketing, you’re not alone. Most marketers feel this way. They work hard to create compelling content, engage their subscribers, and increase their open rates.

Keep these points in mind:

• Use an email checker to ensure your list is clean
• Send your emails frequently
• Be open to changing your copy.

Don’t forget about having fun along the way. Keep an optimistic attitude to get great email marketing ROI.