Did you know that email marketing is used by 82% of companies? You could be among the 18% of companies that have not created an email marketing plan. This is an excellent opportunity to reach potential customers interested in your products and services.

A B2B email strategy can help you keep your brand top-of-mind with prospects.

What’s B2B email marketing and How do you define it?

This page will be about

• B2B email marketing definition
• Why B2B Email Marketing is a good investment
• How to make an effective B2B email

Kobe Digital is a digital marketing company with more than 10 years of experience. Kobe Digital can help launch your B2B marketing campaign.

Call or email us today to learn more about email marketing.

B2B email marketing definition

B2B Email Marketing involves sending emails to decision-makers to encourage them and their businesses to use your services. Email Marketing is all about providing useful information and encouraging subscribers to interact with you.

Why invest in B2B Email Marketing

Now we’ve covered the definition of B2B Email Marketing. Let’s now discuss why B2B Email Marketing is important.

These two main reasons why email marketing to B2B companies is important:

1. Leads can more effectively be nurtured

A B2B email campaign can have many benefits. People are eager to receive emails about your products.

To engage and nurture your customers, you can send them marketing materials via email. 

2. Convert more leads

B2B Email Marketing is one of the most effective strategies to convert leads. These stats demonstrate the effectiveness and efficiency of email marketing.

• $44 for every $1 spent This Return-on-Investment (ROI Email Marketing
• 59% think email has an impact on their purchasing decisions
• Half the sales email marketing generates compared to other lead-generation methods

This strategy can have a significant impact on subscribers in terms of who they buy from and which products they buy. Email marketing can help increase conversions.

6 tips for doing B2B email marketing effectively

Are you ready to launch successful B2B email campaigns? Here are six ways to effectively do B2B marketing.

1. Segment your subscribers

Segmenting subscribers can be one of the most effective B2B email marketing strategies. Each subscriber will have a different interest.

B2B businesses may have many decision-makers who subscribe to your email. They may need different information, such as the chief financial officer (CFO) or the head of product development.

Segment these subscribers to send them the most valuable emails.

CFO and product developer have different interests. Product developers are more concerned about the quality of the product. You’d segment these subscribers and send them personalized emails.

Segmenting an email list will help you send more relevant emails to these decision-makers and help them choose your business.

2. Use an email management software

Segmenting your subscribers can make it easy for you to get overwhelmed by the volume of emails you need to send.

This email marketing tool tracks your email performance and helps you determine which emails are the most popular with subscribers.

A B2B email management tool that can save you time and help your campaigns succeed

3. Your subject line should be compelling your subscribers to sign up

Your Subject line will be the first thing that your subscribers see when they open an email from you. 

The subject line plays a major role in whether an individual opens an email. The subject line is a key factor in whether subscribers open an email. 47% of them do so based on it.

Your email subject lines should be compelling to your audience. 

• Personalization (such as a subscriber’s initial name)
• Create a sense of urgency
• Asking a question

You can experiment with your subscribers to find the right subject line. This will allow you to find the most effective subject line for your subscribers.

4. Focus on delivering value

Focus your B2B email marketing strategy on the value of the product/service. 

When you’re trying to sell professional cleaning services, for instance, you must show the benefits of using your company’s eco-friendly cleaners. 

Too many businesses are focused on themselves and their success. However, your subscribers want to know all about your products, services, and what you can do for them.

When creating an email, ask yourself the following question: How can I help my subscriber with my product or service?

You could use the phrase, “We use eco-friendly cleaners to clean our offices so you don’t have to worry about harmful chemicals on your office furniture.” “

Keeping your subscribers interested in what is offered by you and your company will help them to focus on the value of their products and services.

5. Provide valuable content for your subscribers

Providing valuable content to your B2B customers is a key part of your email marketing strategy. 

Share helpful content to help your audience make a decision. You can also share content like:

• Bloggers 
• Videos
• Ebooks 
• Whitepapers
• Articles

You can send content based on your subscribers’ interests to make them relevant.

Sending content can help decision-makers be more informed.

6. Test your emails

Before you send out your B2B email, test your email. To see if your emails are engaging more people

You can test multiple elements in your email including

• Subject line
• Header for email
• Image selection
• Video Selection
• Font size, choice
• Email length

Test only one element at a time when performing A/B testing on your emails. Too many elements can cause problems and make it difficult to determine which ones are positively affecting your email.

Test your emails to get a better idea of your subscribers. This will enable you to make more successful emails.

Kobe Digital, a top B2B email marketing agency

It’s easy to feel overwhelmed by all the B2B strategies you have to launch successful campaigns. 

Digital marketing in Phoenix has been our expertise for over 7 years. We can guarantee that you will receive effective email marketing strategies.

Contact us today for more information about our Email Marketing Services.