Your eCommerce store will not be complete unless it can retain and engage customers. Merchants may want to design an attractive and simple-to-navigate eCommerce site to achieve this. Your online store should make it easy for customers to buy. This will result in a significant increase in your revenue.

Merchants may want to invest in certain design features to make their sites more user-friendly. It must be easier for users to find information. These features will make it easier for users to interact with the eCommerce store, and provide a memorable experience.

Shop owners will be able to turn average customers into long-term loyal customers. Below are the essential eCommerce design features that every merchant should integrate into their online store by 2021.

The Essential Design Features of eCommerce Websites

• Search Wizard
• Carousel Slides
• Megamenu
• Newsletter Pop-up
• Product Comparison
• Banners
• Review
• Help Desk

Search Tool

Some people don’t like to scroll through a list of links to find their favorite products. Some people want to just type the information and be able to get to the product right away. This scenario means that browsing the website stalls their desire to purchase. Merchants will need to have a product finder that is easy to use on their site.

In nearly real time, the search wizard will analyze and display large volumes of related data. It will also pull relevant data from the customer’s input as soon as they start typing (minimum 3 characters). A user will also have the option to view all results for the search query.

Carousel Slides

While it may not apply to all eCommerce businesses, it can be a great way to attract visitors to your website. To grab users’ attention, merchants can highlight top-selling products or other promotions. This feature is well-known for being informative and impactful.

It’s easy to integrate this information into your eCommerce store. It allows merchants to display prominent information right away when visitors arrive on the homepage. Use compelling imagery to convince users to click on your SKUs, visit the product page and then purchase them.

Megamenu

Your users will find it extremely useful to have a sophisticated mega menu that lists all of your products in different categories and subcategories. The mega menu will allow visitors to navigate easily through the site. It enhances the user experience.

Merchants can begin by separating all of their SKUs, then place them in the categories and subcategories under the mega menu. It will be easy for users to find the product. Merchants have the option to add images and icons to each label in their mega menu. Make it mobile-responsive.

Newsletter Popup

A newsletter is one way to stay in touch with loyal customers. You can add a pop-up on the homepage that is activated after a while. Every visitor to your store should be able to see them through a popup. Pop-ups will gather an email address to forward information about sales and trends.

Newsletters are a great way to get customers to your store. A great deal in an email can convert even non-registered customers. Merchants can engage customers with trivia, tips, and general eCommerce news. Newsletters are a great way to build a relationship with your target market.

Product Comparison

Users might sometimes feel the need to compare multiple products to choose which one is best for them. A product comparison tool can help users in this situation and make it easier to make a decision.

Users will be able to compare multiple products and their various aspects, which will help them make better decisions. It is important that users can compare color, dimensions, and weights, as well as price, depending on their industry. Customers should be able to see all the technical details for various products.

Banners

Visitors are attracted to animated banners, which can be used on the homepage. You can feature anything, but make sure the content is as vibrant, dynamic, and colorful. High-visibility banners that are visually appealing and stylish will be noticed. 

Visitors will notice everything in the banner. Merchants can include top-selling products, any items on sale, and even a countdown clock to increase urgency. Users will be tempted to click. You will likely see an increase in order placements.

Reviews

Online store owners can reserve a section of their homepage to display positive testimonials and ratings. Visitors will instantly feel more confident and have a greater sense of trust in your company. Visitors who see this are more likely to order from the site. Visitors will trust brands that have honest and genuine reviews.

Help Desk

You can add a floating helpdesk on as many pages as you like to your eCommerce website. Customers can use the help desk for tickets regarding their orders. You can submit any issues you have after or during placing an order using the form provided.

The form generates a ticket. A unique ticket number is generated. This ticket number is forwarded to the customer via email. Merchants can use this unique number to consolidate all messages about an order.

Wishlist

Users can add their favorite products to a wishlist. Allow users to share their wish lists with others on the site, and also share them on social media. Wish lists are an excellent way to create a gift or shopping lists. This handy tool can also be used to remind you about future purchases. The future can be used to locate the products.

Call-to-action (CTA)

Display a prominent, visible, and attractive CTA on different pages of your eCommerce site to convince your customers to take action. CTAs should include some future contact.

You should place as many CTAs on the site as possible, both logically and qualitatively. Users shouldn’t need to navigate to “Contact Us” or to a form to contact a key person within your company. If you are looking for one, you can also visit our top e-commerce agencies USA directory.