The digital world presents unique opportunities and challenges for the pharmaceutical industry.
FDA has established guidelines prohibiting the use of many digital marketing channels that are not allowed in other industries. Most companies have been slow to adopt digital marketing techniques to increase their brand awareness because of the fears of Pharma. This is where you have a unique opportunity. With a solid digital marketing in Las Vegas strategy, your company can achieve a strong ROI. Your pharmaceutical company can stand out from the rest by using Los angeles digital marketing agency strategies.
1. A great branding strategy is the best thing to do
According to a survey, the greatest challenge facing pharma in 2014 was unclear digital strategies. Many companies are now playing catch-up because pharma is late to digital marketing services in Miami.
A cohesive strategy is essential for your business. However, potential customers will first look at your website before they can do so. While branding your website is still the best online marketing strategy, there are other steps you can take to ensure a good ROI.
Your digital marketing efforts should make your website more appealing to potential customers and search engines. You should use photos to tell the story of your company. But are those photos being named in a way that search engines can index? Many pharma companies don’t pay much attention to their photos . They either give them default names or fail to update them. This simple step will help you correct a common industry error and make your brand standout.
Content is the foundation of any digital marketing strategy. Although the FDA limits are in part a hindrance to digital marketing, many of the restrictions can be used as a catalyst for innovative solutions. The FDA guidelines were followed by pharma companies, and their digital marketing campaigns empowered consumers led to big results for the brands.
Pharma has become too cautious in the digital age due to strict FDA regulations. Wikimedia Commons
Lantis and NuvaRing were two brands that developed apps and creative context solutions to give consumers more control over their time. These companies created content that allowed consumers to control their schedules and increased brand awareness. They also avoided regulatory gray areas.
2. Online protection of your brand
A listicle is a photo of an advertisement placed next to a bizarre headline. This is probably something you’ve seen before. This ad was probably not funny to the person who paid for it. It’s certainly not fun in a pharma industry where customer confidence is paramount. There are many ways to safeguard your brand online, despite legitimate concerns about brand safety.
Research shows that there are not enough quality sites online related to pharma. This causes a decline in ad views. ContextWeb’s study on pharmaceutical marketing found that the web is more secure for pharma than its conservative reputation. Pharma can benefit by a more innovative digital marketing strategy. A good digital agency will be able to monitor your ads after publication to make sure they are in the right context.
3. Social media: Time to make the most of it
Social media has been left open to the FDA’s strict restrictions on pharmaceutical marketing. Pharma is behind other industries when it comes to using social media channels such as Facebook and Twitter. This is so that companies don’t get in trouble with FDA regulations.
Johnson & Johnson is an example of how a company can use social media effectively. Johnson & Johnson’s twitter feed provides general health and pharmaceutical news and engages with its community. Customers can tweet specific questions about their health and the account will refer them to qualified medical professionals. This is in compliance with Federal guidelines.
Johnson & Johnson, a pharma company, uses social media to increase brand awareness.
The FDA also provides fragmented guidance on social media use. The FDA has given enough guidance to pharma companies that they are able to engage with customers safely. For instance, even though the FDA is strict about user-generated content, the FDA has allowed pharma to take care of it. Pharma companies should position themselves to benefit from the FDA’s clearer social media regulations, as it promised to do in 2014.
Forbes reported that only 10 out of 50 top pharma companies use Facebook, Twitter and YouTube. Accordingly, “social media is something of an equalizer when it comes to being able to reach patients.” The FDA continues to draft guidelines but most pharma companies remain on the sidelines. Social media is an opportunity for your company to embrace it.
Your company and digital marketing
Although the industry is subject to stringent regulations, it has created a culture that doesn’t realize the potential of digital marketing in Phoenix. You can make a huge return on your investment by being one of few pharma companies that do digital marketing well.
