Video communication has become an important means of communicating with customers, employees, and partners. 69% say they would rather watch a brief video to learn more about a product. Videos can generate leads, increase sales and reduce support calls.

This only applies to well-made videos. Well-made means are engaging, informative, high-quality, and relevant to viewers. This step-by-step guide will help you ensure that your video tutorial does not lack any of these qualities.

Step 1: Determine your objectives

Let’s begin at the end. What do you want viewers to do after they watch your video tutorial? Let’s assume your video is about using your company’s app. After the tutorial is over, you want the person to be able to access all the features of the app and how to use them.

Step 2: Do some research on the topic

After you have established the learning objectives, you can research the topic that you will be discussing in your video. Talk to SMEs about your app. You’ll be able to understand your audience and communicate effectively.

Step 3: Identify your audience

This is crucial as you can concentrate on completely different aspects depending on your audience. Let’s say you create a video tutorial to teach young people how to use a smartphone app. Do they need a tutorial? Imagine a teenager looking for a tutorial on Instagram. This stage could be a great test of your ability to set goals before creating a video about a topic.

Let’s say your audience isn’t young people, but adults. This will have a significant impact on your approach. A tutorial may be what you are looking for. You will need to choose the best way to communicate with your audience.

Step 4: Create a storyboard and an outline 

This outline summarises the key points of your video tutorial.

To determine what you want to present to your viewers and in which order, create a storyboard. A storyboard can contain a series or screencast of images, as well as other elements depending on the details of each video.

Step 5: Write a good script 

Now you know what you want to show and how you’ll do it. Next, you will need to create a script. It should be composed of three blocks.

• Introduction

Announce the topic, and let the audience know the knowledge and skills that they will acquire by watching the video.

• Main body

Be as detailed as possible about the topic. You might forget how it feels to dive into the topic after researching it. Some notes might seem obvious, so they don’t need to be discussed. If you don’t have enough experience, this is a common mistake. Keep in mind the simple rule of explaining everything. Your audience might not be aware of what you are revealing. Therefore, make sure to give them every piece of useful information.

• Conclusion

Your audience should be reminded of the subject of the tutorial and what they have learned. Encourage them to learn new skills and knowledge. If it is relevant, you can mention another tutorial here.

After you are done with the script, read it aloud several times. You can edit complex sentences and long phrases. Pay attention to your voice. You should sound informative but not academic. This could make it difficult for learners to follow you. You can use colloquial language to let your audience know that you are a normal person and not a superhuman. This will make them feel more capable of understanding what you are explaining.

Step 6: Select a microphone

The tutorial’s “what” must be considered before you can think about the “how.” Poor microphone quality can ruin an audience’s impression. Avoiding built-in microphones is the best way to avoid this. These microphones don’t reduce background noise and won’t improve voice quality. For better results, you may need a portable microphone of high quality. There are many options available depending on what you need.

Step 7: Take a picture!

Now you can start recording your video. If you are making a tutorial about how to use a program, or your website, either a camera or screen recording software is required.

Step 8: Edit your Video Tutorial

iSpring suite allows you to record and edit video using its advanced video studio. Record both your screen and you simultaneously. Then edit the footage as you wish: add sound effects such as clicking or system sounds, delete portions, add voice-overs, add sound effects such as clicking or system noises, add images and animations, and add sound effects such as clicking and overlay music. You can edit your video to set the right pace and make it more interesting and informative.

To Sum Up

You now know how to make a video tutorial. These tips will make your video tutorial more engaging and effective.

• Plan your recording location. You should have good acoustics. Smaller rooms may have echo so it is better to record in a smaller space.

• Link your segments seamlessly. Your outline elements should flow naturally from each other. Your video will not be as engaging if it isn’t.

• Tell a story. Don’t make your video tutorial too formal. To grab your audience’s attention and keep them interested until the end, find something that excites you and share it with them.

We hope that you found this article useful. We wish you all the best!