I worked in an agency. I can recall being excited to help someone else create their Instagram Marketing Strategy, but feeling overwhelmed. This was the most difficult challenge we faced. Many agencies have trouble with a website that is not optimized or has no social media presence. Ask me: Is this you?

In the past, I have developed numerous digital marketing in NYC strategies as a marketer. Any online marketing agency in Miami must be active on Instagram and have a strong presence there.

The following article will discuss how to execute an Instagram Marketing Strategy.

Why Do Agencies Need An Instagram Marketing Strategy?

A strong Instagram strategy can help you be a leader in your industry. This will help you build a strong online presence and attract the best clients. The community will offer you more potential clients each day.

Many agencies have landed between 20 and 35 new clients every month by creating the right funnel on Instagram.

Although it’s going to be difficult, Instagram requires a lot of effort and attention. However, I will tell you a few key tips that you can use to save 80% and keep your presence strong.

How Will An Instagram Marketing Strategy Help My Agency?

You can reach a vast number of customers by simply using basic Instagram features like Direct Messages and Stories, Carousel Posts, and IGTV.

Increase brand awareness.

Instead of posting 1 post per week, spamming influencers, and asking friends to like your posts, focus on building an online brand. If you have a group of people who share the same values, you can build a worldwide brand on Instagram.

Quality sales lead.

It doesn’t hurt to have more customers. When it comes to acquiring new customers, Instagram is very effective.

You can jump in quickly and provide valuable feedback in the comments. Or, you can help your audience with the best Instagram Stories tips. This will allow you to generate qualified leads for your pipeline.

Create a community.

There are many agencies in the world with thousands of followers, like @jellymarketing, @antisocialsolutions, and @thisiscrowd that use Instagram to share their agency life, parties, company meetings, and what’s going on in the company.

You’ll have a 10x advantage over other agencies when it comes to recruitment. People will be more motivated to apply for your opportunities, and you’ll be better able to find the right people.

Get to know the industry.

When you are living in your bubble, it’s easy to lose touch with reality and stop seeking out new challenges.

You can create an Instagram account for your agency to see what’s working, who’s doing the best social marketing experts, and how you can duplicate the success.

How To Build An Instagram Marketing Strategy

It’s easy to add an image of your office on Instagram, but what about the next step? Blindly publishing content one after another will lead to chaos. There is no story or logic.

We must have the same approach for clients as we have for ourselves. Aim to assign a team that has a clear strategy. Let’s take a look at how to build an Instagram Strategy.

Establishing Main Objectives for Your Instagram Account

Every strategy begins with the objective. Let’s find out what you want to accomplish by becoming an Instagram superstar agency. Here are the main goals you should be covering:

• People’s awareness of brands has increased.

• Demonstrate company culture See how BBH excels in this

• Display your team and recruit new talent

• Customer loyalty and engagement can be increased

• Showcase products and services. There are tons of great examples in BBDO New York.

• To keep your audience informed, share industry news or company news

• Build a more engaged and connected community. See how Ogilvy is doing it 

• To build a stronger relationship with influential people and to help your clients, connect with them

• Increase sales by driving traffic to your website, lead generation forms, or events.

How Does Instagram Compare To Other Social Pages?

It might be several things, or just one. It’s important to have clear goals as this is the first step in building a successful agency. There are some key questions that you should answer.

• What will you do differently with Instagram than other social media pages?

• Who are your Instagram target audiences?

• How do you reach them the most effectively?

• How can Instagram be integrated into your social media strategy

If you don’t have clear metrics or KPIs, it’s easy to lose sight of the important things. Vanity metrics such as followers and likes don’t tell you much about your social media success or whether it drives customers to your agency.

Likes are often viewed as a success when in reality it is just dopamine. Don’t count likes. Do not look at metrics that offer you only the chance to be praised.

Research Your Competitors For Better Social Media Results

I’m nearly there! It’s important to examine your competition. This information can be put into an Excel spreadsheet or Airtable to see what your competitors are doing well.

Remember Jobs’ quote, “Good people copy, great people steal”. Learn from your competition and see how you can replicate their success. Learn from your competitors’ failures and stay ahead of your competition.

To find competitors, use the Instagram search feature or Google to search for them using keywords, phrases, or industry terms.

Save a great example if you find it. To spy on my competitors, I use the Competitors.app. There’s also Awario.

Write a descriptive bio

Okay, let’s get to the basics. Your Instagram bio will be the first thing people see when they search for you using keywords.

It is important to get the most from it. Make multiple descriptions of your agency to see which one sticks.

Create Engaging Social Media Content

This is the most important aspect of your Instagram Strategy. If it isn’t content, why would you? We recommend that you create content that is consistent with your brand’s identity, and also content that you are passionate about.

To ensure that your Instagram account looks amazing, make sure you post the right image sizes. It doesn’t have to be engaging, fun, or attractive. No one will follow you. Here are some content ideas for agencies:

• If they are able, share real testimonials from customer

• Behind-the-scenes picture of your agency

• Introduce employees

• Send us your most recent agency work (videos, campaigns, images, etc.

• Get involved in a discussion about a current industry topic

• Please share any awards or PR that your company has won.

• Ask your followers questions, or conduct an informal poll. Find 25+ examples of these activities here

• Highlight the people and processes that make up the company.

• Keep your followers updated about important events (e.g. Major product updates, relocations, the opening of a new store, and so on. ).

• Post charts, infographics, and videos are all great visual content.

• Market-relevant events, such as speeches or conferences, are coming up.

• You can share posts from your blog or articles from your website.

• Record speeches or events and upload them afterward. Or live to stream them to your computer.

• You can live stream your office to see what’s going on

• Interviews with employees, or “meet our staff” videos.

• Make how-to videos, tutorials, and other informative content.

Wieden+Kennedy’s pet-friendly offices provide many “aww” moments for Instagram. It’s a great way to attract new followers, especially if you don’t already follow an agency. You will get a glimpse of the creative work being done by the agency, and a few candid photos from employees.

Consistency Is What Matters

Regular posting is a good idea. A good goal is to post at least four to seven times per week. This will ensure that your page is up-to-date for your followers.

It is easy to spot a stagnant Instagram account if there is no new content, or if they are publishing once in a while.

Engage, Engage & Engage

If you don’t engage with your followers and don’t get to know them on a personal basis, then you are worth nothing. You must pay more attention to the community that you are building.

Many brands ignore their comments and questions, leaving their followers without any information or reason to connect again. Do more than just thank someone for leaving a comment.

Be human! This is a crucial hack that will make a huge difference in reaching your 10000 first followers on Instagram. 

Use a Social Media Content Collaboration Platform

At least one person in your team will have to be responsible for marketing on Instagram. It doesn’t need to be difficult or take 40 hours per month.

Social media is all about making things easy and fun. It doesn’t take much to put together a social media plan. Instead, you can email your team asking for feedback and attach files from Dropbox or G Drive.

If you use Planable or any other platform that allows for effective collaboration in social media content creation for agencies, freelancers, and marketing teams, it’s simple to do all of your tasks from one place.

A scheduling platform can help you save up to 30 hours per month.

I am a strong believer that strategy is 3% of your work when it comes to Instagram. In the end, it’s all about the execution, content, and people you’re connecting with.

You should be creating strong habits for Instagram content creation. Then, interact with your followers and make use of all available tools to maximize your potential. Here are the top Instagram agencies in America if you’re looking to outsource your Instagram marketing services in Phoenix.