Video content is a valuable addition to your website and social media pages. Video is the most popular type of internet content, accounting for around 80%. Video continues to be in high demand.
Even the most well-known brands struggle to produce enough video content to promote their products and services on social media. AI video generators are a promising solution to this problem. They’re getting a lot of attention from major brands.
These video creation services make it possible to create videos using artificial intelligence and machine learning. They don’t require a crew or actors or any complicated editing software. Simply enter a text or script, along with information about your brand, and click to generate a video that you can post on your website or social media.
AI isn’t always reliable and the value these services offer is often misunderstood.
These AI video clips can’t replace the creation of engaging video content. They can help you save money and keep a solid content creation schedule.
We’ll show you how to use these types of AI video generation in product videos.
AI-Generated Video Creators Create Product Videos
Three types of AI video generators are becoming increasingly popular among marketers. Each type has its potential uses. These are the results:
Text-to-Video Ai
These AI video tools match text with clips and images from stock libraries. You can paste an entire article about “How to bake a cake” into the tool, and the tool will create a video with stock footage and text overlays. These engaging slide-show videos can be enhanced with music.
If the AI fails to get the message right, you can edit or replace text from millions of stock photos or videos.
Although this isn’t the most advanced video creation technology, it’s perfect for making listicles or informative articles into videos. To create product announcements or shareable product lists, you can add your media. Even if you don’t want to use the whole AI-generated video, it is possible to use selected clips or templates to get video effects free of charge for your product videos. designs.ai is a text-to-video AI generator.
Text-to-Avatar AI
Text-to-Avatar AI converts any text into a script that is spoken by an avatar of AI. These avatars sound and look just like real people. You can “create” an actor rather than hiring one.
synthesia.io is the most popular AI avatar generator. It has more than 50 avatars. You can also choose templates to modify the text and images on-screen to match your brand.
Upload the images you wish to add and then edit them into your video. You can place your avatar on the left or right side of the screen.
Although this AI tool is more difficult to use for branding content, it can help you save a lot of money on voiceover and live actors. It is ideal for creating product explanations and case studies.
AI Animation
Your website and social media pages can be very engaging with AI-generated animated videos. You just need to input a script, and add some information about your brand and Raw Shorts will create an AI animation that would take hundreds of hours to animate.
After the animation is created, you can easily edit it with a simple editor. You can then swap images and change text until the animation looks exactly how you want. You can then adjust the music and voiceover to create your tone.
While animated videos can take some time to create, they are much faster than creating your animations. They are great for explaining and landing page videos.
How to make engaging product videos using AI
These are some suggestions on how to use these tools in your video marketing campaigns.
Enhance Your Explainers: Although their capabilities are limited, AI video generators can create high-quality service/product explainers at record speed. This will greatly benefit your brand as 85% of consumers are more likely to convert after watching an explainer video.
Trust is built by AI avatars: Consumers trust videos more when they see human faces. You can add empathy to your videos using AI without having to hire an actor. You may find it sufficient to have your avatar appear briefly at the beginning or end of your video.
Use AI to Create a Green Screen.AI video generators can automatically select stock video content that matches your brand. They also have millions of images and videos. AI can be used to generate background animations or green screen footage that could help optimize your video production.
Increase your social media presence: Video content is very important to your social media followers. You can keep up with consumer content needs by creating a few AI-generated videos per week to go along with your human-generated content.
Mix AI with Real Video ProductionExporting AI videos can be done and then edited with a video editor. This is a must if you want your products to be creatively displayed. Do not compromise. Take what AI can offer and supplement it with high-quality human production.
You can use AI to improve product videos, but don’t become a machine.
AI video generators can be a valuable tool for creating high-quality videos at a fraction of the cost. AI is not the end-all of video creation. AI is a tool that can help you improve your existing efforts. You should not try to force AI to do your bidding. This could lead to disingenuous and perceptibly poor content that can damage your brand.
AI-generated videos require creativity. You won’t be capable of clicking the Quit button in your editing software yet. You can capitalize on AI’s limited strengths while still maintaining your quality standards and reducing your production costs.
