Businesses that use social media as a main channel for marketing must create a consistent social media aesthetic across all platforms. These five tips will help you get started in the social media world.
Brands can connect with customers through social media.
Nearly 97% of Fortune 500 companies use at minimum one social media platform for promoting their brand and establishing positive communication with customers.
Social network style can make your business more successful and increase its longevity.
How to create a social media aesthetic
- Understanding Your Business Persona
- Get Style Inspiration
- Choose a Color Palette
- Create a Resource Toolkit
- Keep your Style Guide updated
1. Understanding Your Business Persona
The brand identity of a company is what determines its social media aesthetic. Companies should examine their background to determine if they can establish a social media aesthetic that is effective.
How do you define your brand’s personality and image? Does your brand communicate a particular tone? What are the values of your company? Who are your target audiences?
These questions should be simple to answer and should be displayed in the marketing materials that your company has.
Use elements from existing website materials and marketing to create your social media aesthetic.
It is important to consider your target audience as well as your business’s personality.
Find out what your social media followers like by listening to them. Do they prefer short, snappy tweets? Or are they more drawn to longer content?
SproutSocial tools leverage audience attention by gaining insights that can inform a brand or business strategy.
These tools allow businesses to learn more about their target audience, identify which posts are most popular, and determine which channels and posts receive the most traffic.
You can use this information to help you create an initial plan.
2. Get Style Inspiration
Many companies look at their competitors to find out how they are performing, how they target customers, and what strategies they use.
Businesses can find inspiration from their favorite brands and mirror their social media aesthetic to create a cohesive look.
Although we don’t encourage businesses or brands to steal from others, this strategy can be a great way to get insight into your tastes and preferences.
To get an idea of what grabs attention, take a look at magazines and multichannel communication outlets.
For inspiration, consider fashion brands such as Zara if your company is interested in playing with different color types.
Zara’s Instagram page features a variety of visuals that promote its fashion lines. They use different color palettes and imagery to highlight each collection.
Take a look at these accounts and see what you like. You should also look at what works.
What color is it? What about the text? Type of image?
These insights can all be adapted to your social media aesthetic.
3. Choose a Color Palette
It is vital to use color. When thinking about brands, consumers often refer to color. Some colors are associated with certain emotions and moods.
Green, for example, conveys the message that there is growth and health, while blue signals trust and reliability.
It is important to consider colors that you may not like.
Yellow and orange colors can cause alarm and unease. However, accent colors can be used sparingly.
Once you have chosen a color palette for your social media aesthetic, think of different ways to incorporate it into your digital marketing in NYC strategy.
Are you planning to post only photos using these colors? Do you rely on text or other visual elements in your strategy?
Look for tactics that are consistent with your cohesion and meet consumer expectations.
4. Create a Resource Toolkit
After everything is decided on your social media aesthetic, you need to locate a central place to accommodate all plans and interactive elements. This is especially important for those working in teams.
You and your employees can create a style toolkit that allows them to have access to any brand elements or templates that you may need for posting.
A folder can be kept that contains all brand guidelines as well as a calendar for social media.
Social media calendars can help keep your team involved in the strategy part of your vision.
It should include the number of posts, type of content, and any other information required for each social media channel.
Having all these resources in one place will make it easier for your company to adopt the social media aesthetic that you are trying to create.
5. Keep your Style Guide updated
You might want to update your social media aesthetic.
Your team may have noticed outdated branding guidelines when brainstorming a social media aesthetic.
You can organize your photos and make sure they are updated to be more in line with your social media guidelines and aesthetics.
Your company’s brand image to customers will be enhanced if these areas are aligned.
Keep your brand consistent in social media aesthetics
Small businesses that are just beginning can find it difficult to create a cohesive and structured social media aesthetic. Establishing a social media style can help you to be more visible and helps your company stay on the right track.
