The creation of a unique brand identity around a product is called product branding. This covers everything, from brand marks and symbols to graphics and color palettes. Businesses must identify their target audience to create a product branding strategy.

A company’s overall branding strategy should include product branding. It is about how products stand out and are different from others.

Product branding is a type of branding. It determines the key branding elements for one product. This ensures that customers can clearly understand your company’s vision every time they interact in-store or online.

You can use these elements to brand your product:

• Brand marks or symbols
• Color palettes
• Graphics
• Patterns
• Other creative design materials that help to define a product’s brand identity

These components are essential to the product’s recognition by customers.

Branding a product is different from creating a brand for a company. This narrow focus makes it difficult for branding directors to create a unique identity for a single product.

To achieve a successful marketing strategy, marketing teams need to pay attention to best practices in product branding.

• Clarifying your goals
• Defining an audience
• Values and mission are the most important aspects of our work
• Referencing branding standards

Identify Product Goals & Vision

Although you may have already established goals and visions for the corporate brand, each product must receive the same treatment to ensure a unique product branding identity.

This is your chance to help fill the service gap your product was created to fill. Consider:

• Your team’s motivation for creating this product
• How do you solve the problems?

Spend time brainstorming the value proposition of your product. Also, make sure to tie product goals back into your company’s overall mission. While your product goals may be more specific than your company’s overall goals, you should still be able to recognize the connection between your company’s mission and your product goals.

This will help avoid confusion for customers when you present your product to the marketplace.

Define an Audience

Each product is targeted at a specific audience. You should have identified the target audience for your product during the development phase. Your audience is defined as the people who have the problem that your product solves. They are the most likely to buy your product because they need for it.

Product branding is crucial. Once you have identified the demographics of your target audience, such as their ages, backgrounds and genders, financial situation, or location, you can design your product branding to reflect these preferences.       

Oatly targets young people looking for alternatives to dairy products and milk. Oaty’s product branding and designs are vibrant, and colorful, and exemplify the rebellious side of the company.

Oatly was able to identify and understand the needs of its target audience for an alternative milk product. This helped them create engaging brand materials that were both accurate representations of their company and strategically appealing to their audience.

In Design, Highlight Values and Mission

When designing elements for your product, think about your company’s mission statement and values to ensure consistency.

It can seem daunting to try and represent your company’s brand in your product branding. It is possible to make your product more appealing to your target audience if it can be tied back to high-level concepts and values.

A color palette selection is a way to express company values in product branding designs. Different colors can have different psychological effects so that consumers may associate different colors with different emotions or ideas.

Blue is associated with trust and logic, while white represents simplicity. This is why tech companies such as Apple and Facebook choose these colors to represent themselves to their customers.

Although color selection doesn’t necessarily reflect your company’s values, it can provide a solid foundation to help you develop your product branding strategy.

Get help with company branding standards

You likely have a brand and branding package if you are a company that is launching a product.

To connect your product branding with your company, you can draw on the strengths and recognizable elements of your existing brand. This will give you a solid foundation to build your product branding process.

Coca-Cola’s logo is one of the most recognized and well-known. It helps people connect with the brand. The company logo is a key component of the product branding for soft drinks and other merchandise.

It is a distinctive, wave-like typography that distinguishes the company from other companies in the market. This makes it an excellent element for product branding.

It’s a smart idea to include your brand identity in your product branding if you have one. This will allow the product to be more logically connected to your brand and help you build trust with your customers.

Partnering with an established logo web design agency in Miami can help you navigate your way.

Follow these guidelines when creating product branding guidelines

It’s time for product branding guidelines to be implemented after thoroughly considering your audience, goals, values, and current materials.

Some companies might want to partner with an industry expert to help them reach a professional brand book quicker and get external feedback about elements.

You can create brand guidelines by yourself if you feel confident. There are many platforms and templates that you can download to help you build your product branding standards. These platforms can be used by non-technical users as well.

It is important to follow your product branding guidelines once you have them established. When marketing a new product, consistency is crucial. You can help your product gain trust and loyalty by maintaining a consistent appearance.

Strategic product branding helps you stand out

These best practices for product branding will allow you to stand out among your competitors. These guidelines will help you communicate your mission to your target audience and make it resonate.

You must spend time planning your product branding to make an impression on your target audience. Before you launch your product in stores, make sure to think about your goals, target audience, company mission, company branding, and the importance of consistency. You’re now on your way to product branding success.