Your emails, social media captions, blog posts, as well as infographics, will influence how your brand voice is perceived by your customers.

Perhaps you’ve had one of those horrible experiences when you called customer service and got a rude person on the other side. Perhaps you were at Whole Foods, and the cashier spoke to you with a hostile attitude.

You would likely feel bad about either one of these situations. It would also discourage you from returning to the company. Brand voice is crucial.

While in-person interactions such as the ones mentioned above are rare for eCommerce brands, it is important to communicate with your customers via the internet and show your brand’s professionalism.

This blog will explain the importance of having a brand voice in today’s digital age. It also explains how to create a brand strategy that helps you to have a strong brand voice.

What Is a Brand Voice?

What is a brand’s voice first and foremost?

The voice of a brand is how users perceive your brand through your content. This is how your brand communicates with your audience through print, the internet, and sometimes in person. Today, however, we are strictly speaking digital.

Let’s look at two fashion brands as examples of brand voices: Supreme and Nike. The way users perceive and internalize a tweet from both brands, such as “New line dropping tonight”, would be very different if they were to be tweeted by the two brands. Although both brands offer largely the same thing–clothing–that one Tweet has completely different implications for the brands and users alike.

Supreme, for example, has created a brand voice that is exclusive and luxurious. Nike has developed a brand voice that is inclusive and accessible.

Both these brands offer clothes to consumers. However, the perceptions of these brands are very different.

Through their content.

Every piece of content they produce, be it an email newsletter, social media page, or copy on their website, is written in their brand voice. This kind of branding pays off as content marketing efforts receive three times the leads for every dollar spent compared to a paid search.

This type of branding may seem too difficult for you, so consider looking into a digital agency in Los Angeles like Aumcore which offers brand identity services to help take your company to new heights.

Unique Brand Examples and Influencer Comments

Let’s look at some of the top digital brands to get a better understanding of how to build a great brand.

These brand voice examples will demonstrate how you can create a flexible brand voice to suit your audience’s needs.

Zola

Zola is an online wedding registry and planner. Their digital branding is all about love. Everything about their digital branding makes you feel like you are speaking to an old friend, from the soft colors to the welcoming website copy.

Zola’s brand voice is consistent across its website. Their social content speaks to the company’s slogan, “Our team will do anything for Love.” Zola’s copy is a strong example of the value of a brand voice.

Proof Collective

Proof Collective was still founded in its early stages on the principles and necessity of sustainability. These clothes are durable and ethically sourced and will last a lifetime.

Proof Collective’s brand voice is already established. From the clothing they design to the copy that describes their process, Proof Collective incorporates its core values into all aspects of its digital presence.

Girlboss

Since its creation in 2001 by Sophia Amoruso, Girlboss has been a huge success. Girlboss began as a title for Sophia Amoruso’s book. It has since grown to be a brand that allows women to recognize and take control of their power.

This platform is a book-turned-media company. It was created to provide a space for women to connect, learn and inspire each other. Girlboss is such a strong brand, #girlboss can be found over 16.3 million times on Instagram alone.

You can see their branding in the strong language they use on the website and in the copy, they post on social media. The strong brand voice presentation can also be seen in the bold typography and design choices they make across their digital presence.

Each of these brand identities brings something unique to the table. Zola’s content demonstrates that you can create blog posts that are more casual and make people feel more at ease when dealing with the chaos that comes along with a wedding. 

Proof Collective proves that branding is possible when you are true to your values. Girlboss demonstrates that strong language and open discussion can help you make your audience feel empowered.

Each of these examples will show you how to use your copy of your website, social media, or blogs in a different way to connect with your audience. Neil Patel’s best advice.

Producing useful and free content for your target audience will get them to engage with you and spread your message. They may even purchase from you.

Tips on How to Develop a Great Brand Voice

We’ll discuss the steps you and your team need to take to establish and recognize brand identity elements and how to present your company online.

It takes patience, persistence, and a lot of effort to make content marketing work. It can be a great way to make your customers happy and have a positive effect on your business’s bottom line.

You will see a positive return on your investment. Let’s look at how it works:

• Audience Research

Gain a better understanding of your audience. Ask questions such as their age, where they live, what milestones are they currently undergoing in their lives, their education level, geographic location, occupation, and so on. This will allow you to determine how your brand can be related to your users, apart from the products and services.

• Competitor Analysis

Keep your friends close and your enemies closer. Find out about your competition, their brand voices, and the tone they use. Are there any things that inspire you? Perhaps there is something your company can do better. Do not be afraid to dive in and find out what it is!

• Color Palette, Design

Different colors evoke different emotions. You can decide the mood you want your website and social media pages to create with your chosen color palette.

• Language and Tone of Voice 

Are you looking to sound serious or casual? Are you looking for users to enjoy your content? Or would you prefer them to be more serious about your brand?

You can start by defining the brand’s personality on the internet. Then, you can support it with the language used in your digital presence. Do you curse on social media? Do you prefer to wear a suit and tie? You can decide.

• Company Values

What is your company’s purpose? In today’s business world, both large and small businesses are combining their business goals with a cause. You might consider donating your proceeds to a charity, or associating yourself with philanthropic causes and promoting them.

Your branding should reflect your concern for your users.

• Create a Strategy

After you have done the research, create a strategy. To make magic happen, sit down with your account executives, development team, and marketing team!

Make sure that everyone is clear about the tone, colors, and language you use to create content for your brand.

• Branding Guidelines

To ensure that your employees stay true to the brand, create a set of guidelines. Make it simple and easy for everyone in your company to follow, from emails to online chats, and infographics to blog posts.

Key Takeaways

We hope you have found answers to all your questions about brand voice and can now help you create your brand voice. Your company’s brand is its reputation. It’s what you want to become known for. Your brand voice can transform you from a company that is just like any other to something special.

These are the main takeaways from our discussion today:

• The voice of a brand is how users perceive your brand through your content

• Different companies may have different ways of communicating your brand’s voice.

• It takes time to develop a brand voice. Your team should invest because it will be worth it.