Digital marketing can be seen as an easy business because all the work is done online. Many agency owners neglect the importance of the structure of their marketing agency team. This will ensure that the work gets done.
You will spend the same amount of energy and time as you do in creating a team to carry out your online marketing tasks correctly. This is an ideal situation.
When creating the structure of your digital marketing agency in the Las Vegas team, it is important to identify ideal positions. One person may be responsible for multiple roles in a small agency like a department. However, it is better to split work equally so that future mishaps are avoided.
Most agencies this year are focusing on gender equality and ensuring equal opportunities for all.
Emily Chang’s Brotopia is a powerful publication that aims to end male dominance within organizations.
Your goal should be to become a Phoenix digital marketing agency that is flexible and agile.
Keep in mind the initiatives for inclusion and gender awareness. Here are some departments that you can establish in your agency this coming year.
Creative Department
This is the place where you will make the heart of your agency. This is where your agency’s success will be determined.
Organization, as the creatives drive a digital marketing agency’s story.
There are many roles in an agency. The most common are the following:
* Designers
* Production managers
* Art directors
* Creative directors
* Content writers
These roles are created out of necessity and many people can be paired up to collaborate on a project. A copywriter could be paired up with a creative executive to create slogans for a forthcoming logo campaign. The creative director is responsible for all creative services employees.
We will see more independent agencies joining together to do better work in 2022 as the agency structure becomes more polarized. Together Group is a hub for the most creative and agile services. It has ten independent agencies that have joined forces to create Together Group. They are also known as the Champions League for owner-led agencies.
Account Department
This could include account directors and finance managers. The creative people in an agency may find it difficult to manage multiple clients with different backgrounds. In the beginning, an accounts department, or even one executive, can be enough to launch operations.
These people were known in the past as the “suits” and caused friction between creative departments within an agency.
The account services department acts as the liaison between the agency and the client. Therefore, it is important to hire people who can communicate well and can solve problems. These people are often called the face of your agency when a client contacts them. Blake Cahill, SVP Global Head of Digital Marketing and Media at Royal Phillips believes that a hybrid approach of working with partners, based upon a brand’s maturity, is the future.
Finance Department
The finance department is one of the most critical parts of any agency. Account services staff will be responsible for billing clients and reminding them to make transfer payments.
Because money is the most important thing in an agency, they take care of all things money. It is important to have a competent accounting team that can inform you if a payment has been delayed without making it seem like it is your fault.
This department is responsible to pay salaries, benefits, and vendor bills. It also pays daily business costs, travel expenses, and other related costs. It can be one person or multiple managers who work in different areas.
Tech Team
The client’s desire for UX perfection has led to technical service becoming a rapidly growing area. 14 percent of the digital agencies’ fee goes to tech services. This team is the foundation of all your technological endeavors online.
Techies will be exactly like the movie stars: they won’t talk much, they want privacy, and they’re very focused on solving problems or testing them. A digital marketing agency should hire people based on their skills and ability to work.
Front-end developers are the most important roles that you will need to fulfill. They will execute and create code to display on browsers. As the back-end developer, you will manage the core of an enterprise’s system.
The back-end team provides support for the front end and can also fix any software problems within the agency. The data team logs all data and key information.
A quality assurance team must be able to produce ideal testing scenarios and check every step of the cycle.
Additional Departments to the Digital Marketing Agency Team Structure
Marketing: The marketing department will be responsible for key digital operations such as developing campaigns and tracking ROI.
The ideal ratio for marketing is 5:1, and 10:1. It is important to hire people who will help you achieve a high ROI. Although the team structure may vary, marketing people are responsible for creating and managing digital marketing campaigns on various mediums. This is why it is important to have a solid knowledge of these mediums.
SEO specialist It is a real struggle to rank at the top of search engine results pages. This year, it will all be about SEO services. You need to have a strong team of SEO experts, as Google and other search engines are constantly changing their algorithms. A digital agency must also have search engine optimization as one of its top skills.
PPC Another skill that will benefit is pay-per-click marketing or PPC. Your team should help clients figure out how to budget for a PPC campaign.
Customer service: although account managers may be in contact with clients, many questions land at the agency and need to be addressed by experienced customer services staff. Customer service will assist in improving workflow and addressing future or current issues.
When issues arise:
Many agencies experience repeated problems between one or more departments, as we have already mentioned. A senior US business leader spoke out about his “digital strategy execution crisis.”
It all started well. The task and timescale were agreed upon by everyone. However, at the next meeting, the sales head stated that they could not complete their tasks due to being too busy selling. I could have screamed!
These mistakes can be avoided if you choose the right people. It is important to not take on too many responsibilities and not deliver the results promised.
This allows you to break down large tasks into manageable chunks that don’t overwhelm your team. Find quick wins and doable tasks that increase productivity. Appreciate your employees for their hard work and keep work meetings brief and concise.
The team doesn’t know each other well is another problem. It is a good idea to hold networking sessions for the team, so they can get to know one another well and be able to get along during work hours.
You need to work smarter and not harder if you are working with a small team. There are many moving parts in the marketing funnel. These include lead generation, sales enablement, and brand building.
Susannah Morris, Senior Manager of Strategic Partnerships at HubSpot, shares her tips, tricks, and best practices for running marketing as a small team and still achieving your goals.
Outsourcing
The final question is about outsourcing. Many agencies outsource the work they cannot manage in-house depending on resource or monetary reasons. Although in-housing is the ultimate goal of all agency owners, the high demand for solutions should cause you to doubt this.
Why Should You Outsource Your Creative Team Staffing?
Up to 47% of businesses could be online by 2022. It is expected that 70% of businesses will be digitally enabled by the end of Q2 2021.
This means more clients and more sales. Are you and your creative team prepared to take on a flood of projects?
C9 Digital is a company that specializes in creating globally-distributed creative groups ready to work “inside” your company’s company.
All the systems are in place to create a team from the top talent markets around the world: Central and Latin America and India, Southeast Asia and Eastern Europe, South Africa, and the Middle East.
Your staff can be hired, managed, and paid for by us. They will report directly to your organization. This is the next step in the evolution and creation of globally distributed workforces, especially for digital marketing agencies that want to increase their capabilities or augment their existing staff.
This is the ideal combination of an “in-house, outsourced globally distributed” team.
The best part? You can save up to 70% on your payroll costs by partnering with us for your expansion and outsourcing needs.
Creating, managing, and structuring a Los Angeles digital marketing agency is not a one-size-fits-all method. The most logical answer is that it depends.
It all depends on your business size, your location, your key business solutions, and the type of people responsible for managing your departments.
You, as the business owner, must wear a searcher’s hat to find the people who can make your digital marketing agency in Miami’s work shine. Do you have questions about setting up a digital marketing agency? Learn more in our article.
