A key element in turning them into buyers is writing more persuasive copy that resonates well with your audience. Engaged customers are repeated customers and advocates for your business.
These days, sales are not just a buy-and-sell transaction. Consumers have more options than ever to choose from a variety of brands, so they are investing more in brands they trust. Connectivity is the key to those sales.
We are a Toronto web agency that specializes in helping clients convert traffic to sales by creating engaging copy for websites, blogs, and social media.
Six Ways to Connect with Customers by Using Great Copywriting
- It’s about them, not about you
- Know your audience and understand their needs
- Create a targeted audience profile
- Use their language
- Avoid complicated phrasing and jargon
- Create a brand voice
- Tell a story
1. You should make it about them, not you
How many times have you scrolled through websites talking about the amazing things they do and left wondering, “Well that’s great. But what’s in it?
Your customers want to feel that you are looking out for their best interests. They will eventually want to learn more about your company and the products you offer, but consumers at first glance are trying to determine if your business is right for them. Make sure that you communicate the benefits to your customers in every piece of marketing.
Keep your audience first, as in this Teak & Twine email, to pique their curiosity and let them know that you have something valuable.
Your business is a way to show them how they can make their lives easier.
When creating your next newsletter or offer, keep this in mind: Is the benefit to my audience obvious?
2. Understanding Your Audience and what they want
Understanding your audience and doing research is key to building a relationship with them through your writing. Please spend some time understanding how your business fits in with their buying decisions and what their priorities are.
What are they missing or struggling with? What can you do to help them? How did they find you?
3. Create a comprehensive targeted audience profile
It is important to build a targeted audience profile that goes beyond the general demographics of age and gender.
Businesses should be more concerned about the quality of their audience than quantity. The more your copy matches the needs and interests of your target audience, the more likely they will convert, purchase, subscribe or do whatever else your call to action may be.
You can target your customers more effectively if you have a better understanding of your audience than just talking to everyone on the internet. Social media has made it easier for people to spend more time researching, following, and looking at brands. They are not looking for products or services, but a connection.
4. Use the language they use
Your customers will agree that imitation is the best form of flattery. We discussed how to address your customer’s problems. This can be done best by using the actual words of your customers.
Although it may seem advantageous to use fancy words to show your business’ expertise to the public, if they don’t match with the audience, you will remove them from your content.
Potential buyers want to feel that you get their needs and what they are looking for.
This can be achieved by using specific terms and wording taken from customers during reviews, discovery calls, social media comments, networking events, and social media comments.
Passion Planner discusses some of the many ways that their planner can be used in real-life situations, beyond just keeping track of appointments.
They are clear in their language and use imagery that is based on actual planner applications.
5. Avoid complicated phrasing and jargon
It is crucial to use language your customer is comfortable with. You should also avoid using jargon or complicated language. To avoid confusing your readers or losing them, be as simple and clear as possible in your messaging.
Your website copy can be likened to a first date. Your website copy is a first date. You only have a few seconds to impress your audience. Your audience should understand what you are saying without any explanations or additional research.
6. Create a Brand Voice
It is becoming more difficult to stand out online with the rise in popularity of targeted Miami digital marketing funnels and social media. It is important to establish a brand that reflects your unique business and the values of your customers.
It takes time to develop a brand voice.
Your brand voice should be consistent to make you easily identifiable in email inboxes. It also helps to build a relationship with your customers. Are you a professional brand or an industry expert? Use a professional and elegant style when writing. Does it seem trendy or original? Your copy should be as quirky and fun as possible.
7. Tell a story
Potential buyers want to hear from you about the ways that you have helped others just like them. They are buying into your brand and not your product or services. You can engage them by sharing “insider information” or how you once lived in their shoes.
Flat, sales-y content can be boring. Remember that no one wants to be sold. Instead, consumers choose brands that they trust to spend their money.
Don’t sell, build a relationship.
Digital marketing has revolutionized how consumers shop for products and marketing services in Phoenix from businesses. Los Angeles digital marketing agency has given consumers a lot more control over how they make their purchasing decisions.
Consumers don’t want to be just sold products anymore. They want to build a relationship with their favorite brands online.
Engaging customers with content that is tailored to their needs will help you build relationships. It is important to get to know your audience and address their needs.
New york digital marketing agencies research successful brands and pass on the winning concepts to our clients to help them engage their customers online.
