Your website has been optimized for search engines. Experts have helped you write award-winning blogs and you’ve mastered the art of content writing. You can now relax and enjoy steady site visitors. Wrong.
While optimizing your content is an important component of website success, it is not the only one. It is important to increase your content’s visibility and to make it available to the world. Although there is no magic bullet that will make your content viral, there are proven methods that can help you get your content noticed.
Content Promotion: The Good and the Bad, and Ugly
You need to understand that content marketing and promotion are two distinct concepts. Although content promotion has been proven to be essential in growing your company, it is often overlooked by marketing experts. Although it is often mentioned in business, no one can explain how it works.
A company’s efforts to promote its content on relevant business areas such as Twitter, and Apple Podcasts or submit guest posts to other sites is called content promotion. Don’t be afraid to include other social media platforms in your list, such as Periscope and Medium.
A smart distribution strategy is the first step to promoting your content. It is essential to identify your target audience and create a smart distribution model that generates leads and sales through email distribution lists, social media sharing, and paid ads. This is the most important step. Otherwise, you will waste your time marketing to a crowd that doesn’t exist on that platform.
Show Your Best Foot
Your content must be ready to go for promotion. Although this may seem obvious, if your content is not ready to go viral you could be limiting your chances of attracting users. Optimize your content to appeal to your target audience by understanding your brand.
If your website is content-heavy, consider how many pages it will have (include images or videos in your estimate). This will allow you to map out the location of each piece of information on your site and help you set it up for maximum engagement.
Consider the pros and cons of each layout and menu option before you decide on responsive web design services in Miami. Dropdown menus can save space and make the site more user-friendly. You can categorize your content so that the most important pieces are at the top or bottom of the dropdown menu. This is the place where the user’s eyes go first.
Graduating into the Big Times
After you have successfully promoted your content on different platforms, it is time to move up the ranks with larger publications. It’s a great way of reaching a pre-established audience by using popular brands to increase awareness of your content. The Young Entrepreneur’s Council will help you get onto popular sites like Forbes and Huffington Post. All you need to do is send your content.
A publication list can be created based on the sites where you wish to publish your content. Once you have a good understanding of your target market, it is possible to determine which websites you should appear on. Find out the online hangouts of your target audience and then fill them with your brand.
You need to be there where your brand can add the most value. If you are an expert in product photography, then market your expertise to the people who need it most. Podcasts and How-To blogs will help you establish your expertise and attract new customers.
You can find publication editors by looking at the site you are interested in. You can find their “About Me”, and probably get contact information for the person you are interested in speaking to. To find their address, you can track them via LinkedIn or use a tool such as Email Hunter. Prepare your pitches and impress them with unique titles and ideas.
Track your Promotion
Documenting your successes and mistakes is the only way to determine your return on investment (ROI). You can only measure what you manage. Track the number and percentage of shares you get from your promotions, outreaches, conversion rates, etc. to ensure your efforts are well-respected.
You can use Google to search for “[Your Niche] Community” and find the right community for you. Keep in mind that every community has its own rules and styles. Don’t be rude or ignore the vibe of the group. Reddit, for example, is known for being harsh with its contributors. To avoid any potential damage to your brand’s image, be careful and keep track of all content promotion efforts.
Create Relationships
You can’t just post your content on a website of a bigger brand and hope for the best. Your success rate can be improved by building relationships with brands. You can learn from brands who have already done it to help you avoid making a mistake and wasting your time on a failed venture. This can open up your brand to new ideas and platforms that you might not have considered.
You can build strong relationships with people who are influential in your niche to help you make valuable connections and position your brand for success. It’s difficult to find clients or reach out to influential businesses without someone you can trust. Learn about the most prominent brands in your field of work and how they can assist you.
Follow up
After you have promoted your content widely among your target audience you can continue to repurpose content that you’ve worked so hard to optimize. It doesn’t mean you have to produce new content every day. At least, not at the beginning. It’s important to create compelling content that grabs attention and then use it to attract attention. Once your brand is well-known, you can start to establish yourself as an authoritative source of information. Then, focus your attention on your content.
Repurposing content is a great way to refresh your brand and get it back on the search engines. Take a look at your analytics to find the top-performing posts. You can re-post the content exactly or convert it into another format, such as a video or podcast. Keep the infographics current by inserting newer infographics. Promoting your business is never finished. You can always find new ways to increase engagement and spread your brand’s message if you know where to look.
