You are an online shop that receives a lot of orders every hour. It is understandable that you have difficulty communicating with customers about any changes in orders or customer accounts. We will be discussing the advantages of Magento2 SMS Notification on your websites. Let’s see if you should equip your stores with this helpful tool.

Email Marketing and its flaws

Low open rate

Email marketing is a popular method of e-commerce. It is easy to reach customers, and they will be notified about any updates regarding their orders and accounts. However, it is not true.

A report from MailChimp shows that only 17.35% get opened by customers. This means that you can only reach one potential customer for every five customers. This is a painful, but important fact. This is something that businesses should know if they overuse email marketing without a smart strategy. 

Without internet access, it is useless

Although it is common to use messages as notice conveyance, there are some drawbacks. Internet connection is the main problem. It is very difficult to access the internet (in rural areas or without 3G/4G) or to receive email notifications.

You can easily go to the spam box

Sometimes warning messages sent out to clients can be left in the spam box without notice. Both the merchants and buyers are affected. Online stores are unable to send the necessary information to their customers. Buyers may not receive the necessary information from the store on time, which can be frustrating for them.

Why is SMS marketing more effective than Email marketing

SMS plays an essential role in E-business today for several reasons. People prefer mobile phones because it’s portable and can sometimes be used in place of desktops. Online business owners, on the other hand, create mobile-friendly functions. You can see an example of mobile checkout page optimization to provide the best user experience.

For certain reasons, SMS content for client care can be a great way to increase eCommerce efficiency.

• The open rate of SMS orders notifications is amazing at over 98%

• Over 90% of SMS are read in less than 5 minutes. The real-time alerts will be appreciated by your clients

• You can show your customer care by sending SMS purchase updates.

• You don’t need an Internet connection

• There are so many online shops that offer services only via email. SMS can be a great way for clients to identify you.

• Be aware of mistakes made by store managers

By sending instant messages, SMS Notification keeps clients and store managers informed about the latest exercises. Because of its higher read and reaction rates, SMS is a more effective data transfer strategy than email. Individuals are more likely to open an SMS than an email, which is why they need the Internet association.

Highlight Features of the SMS Notification Module

Scheduled SMS sending to customers and retailers

The extension connects with most popular SMS service providers such as Twilio and Amazon SNS to send SMS messages to store admins as well their customers. These two types of messages have different schedules.

Customers are immediately notified about any activities that they have done in your store, such as creating a new account or placing a new order. The SMS notifications regarding store reports are sent to admin phones at a frequency of daily, monthly and weekly. With so many customers and transactions on estores, it is easier to send messages to admins at a specific time. This is similar to a report covering everything.

Administrators can set the module to receive report messages in the following:

• Daily at 8 am

• Every Monday, weekly

• Every 1st day of each month

Register your account by SMS

Customers can receive two emails once they register for an account in your store. The confirmation email is the first. This is to confirm that customers have signed up for an account in your store. Customers will continue to receive a welcome SMS once they have confirmed their registration. This confirms that they have successfully registered and are now a member of your store. Administrators also get the reporting SMS for newly registered accounts according to the schedule they have set at the backend. These are often sent automatically after a certain time.

Send SMS to new orders and billing documents

Customers and administrators can both receive an SMS with the new order details and any related documents, similar to new account registration.

After placing an order, customers will receive text messages. Next, the SMS notifications for buyers mobile will include invoices, credit memos, and shipment notification. This allows them to update and recheck all information.

Store admins can receive reports on the total quantity of orders, invoices and shipments. These reports will be sent daily, weekly, or monthly depending on the backend schedule.

Send SMS messages to send product and price information

Customers who subscribe to your service will have concerns and can be updated on stock status. This will help you drive sales to the store. What is the reason for this? It is simple: Customers get what they want, at the right moment.

Buyers are often interested in specific products and are concerned about the stock status and pricing. Customers and online shops will benefit from instant updates via text messages.

Encourage customers to share and subscribe by SMS

It is clear that friend referrals are one of the most powerful marketing strategies in the digital age. This helps you spread your brand awareness to potential customers. Online stores should consider using SMS to promote this program.

Customers can share product links to friends, wish lists, and subscribers to the store’s newsletter. This not only shows you care more about customers, but also shows that you are listening to and sharing their stories. It keeps customers’ minds sharper and longer.

This SMS can also serve to remind you of the economic benefits. You have a great opportunity to grow your brand and increase sales by customers sharing and subscribing.

Send an error alert to admin immediately

Store admins are notified immediately if errors occur with sitemap and cron generation. Sitemap and cron are important components of any website. Store admins can use SMS text to alert them about errors.

If sitemap or cron errors occur, general SMS messages are sent to notify store administrators. This notification is quicker and more effective than email.

Detail features of the SMS Notification module

Store admins

General

• The module can be turned on/off

• OTP code allows customers to verify their phone numbers

• Choose OTP format: Alphanumeric, Alphabet, Numeric.

• Select the length of your OTP

• Enter the number of the sender

• Twilio or Amazon SNS are the best SMS service providers

• If you choose Twilio, enter Account SID and Account Token

• If you choose Amazon SNS, enter your Access Key ID and Secret Access Key

• Please enter the number of the recipient to test.

• Test SMS function at backend

• Confirmation SMS for customer account registration

• Successfully signed up account via SMS

• Send SMS to new customers for orders

• Send SMS to create new invoices

• Created SMS for new customers

• Text message for a new credit memo

• Delivery by SMS to customers

• If customers share product links, notify admin

• If customers wish to share their wishlists, notify admin

• Notify admin to unsubscribe/subscribe newsletters

Notification to the Administrator

• Select the SMS schedule you want to send: daily, weekly, monthly

• SMS for total new accounts

• SMS for total new orders

• SMS for total new invoices

• SMS for total new shipments

• SMS for total credit memos

• Customers can send SMS to add new contacts

• SMS for currency updates

• SMS for cron error

• Sitemap generation SMS

Customers

• All actions taken on their account will be notified

• Keep up-to-date with all the latest news from stores

• Avoid missing cases and reach customers better

• Increase customer loyalty and engagement

• Enjoy a great experience with in-store services

It’s all wrapped up

This blog will explain why so many businesses use SMS to notify customers and update accounts. Customers can receive instant SMS notifications via Magento2 SMS Notification extension about their order/invoice/shipment/ credit memo generation, and other activities such as sharing, subscription. Magento 2 administrators receive SMS alerts regarding store activities and common mistakes frequently.