Your landing page can be described as your greeting to the world. Your clients, customers, or potential customers will see your landing page first. These are the top landing page errors.

You don’t want people to leave your website after you have invested in Google Ad campaigns.

It’s important to remember that landing pages are just as important as any other pages on your website. These common landing page errors could be causing you to not see conversions or high bounce rates.

1. Poor Lead Generation

Lead generation – This is the act that captures your audience and encourages them to make contact with you or purchase from you.

Lead generation can often be caused by the inclusion of bold headers, interesting information snippets, and calls to action.

Too many popups or information can lead to confusion for visitors. Your website can slow down if there are too many elements, which can lead to frustrated customers.

It will pay off when your leads become customers. It can be hard to get this if your landing pages don’t work together.

2. Not Optimized For Mobile Phones

Your website must be optimized for mobile usage, as almost everyone now surfs the web on their mobile phones. 

This can be a trap that is easy to fall into but can have devastating effects on your conversion rates.

Mobile-friendly landing pages should be a top priority. A potential customer will leave if they find your website and visit it.

Google has a tendency to rank websites optimized for mobile devices higher than sites that aren’t. When Google announced in 2016 that it will use mobile-first indexing (MFI), to rank websites, this became a standard practice.

Google used to rank websites using desktop-first indexing before 2016. However, as smartphones have become more popular, Google’s method of ranking its websites has changed. 

Google has made it clear that optimizing your website for mobile means optimizing it for search engines. They will not crawl your desktop version if there is no mobile version. Your Google rankings will drop dramatically if you don’t have mobile access to your most important data.

In just two years, 20% more pages have been indexed using mobile-first indexing. Mobile indexing is responsible for 70% of the pages that appear in Google’s search results. These figures show that mobile optimization is a worthwhile investment.

3. An Interface Filled with Clutter

Your landing page should display your identity, message, offers, and branding. Visitors will not be able to understand your offer even if you have a professional logo or quality images. You will also not be able to convert them into paying clients. Got stressed, right? There are landing page builders that can help you create intuitive, user-friendly, and custom landing pages.

There is a connection between clutter, not only on screens, but also in real life, and our ability to concentrate and organize information.

Instead of trying to cover everything on a page, you should think about the user’s perspective. Search engines rank people based on their behavior.

Search engines will consider poor user engagement on your website a sign that it is not suitable or relevant to the keyword. Your ranking will drop as a result.

4. Arbitrary, inconsistent images

Stock photos are a great way to create content regularly. Your landing page is your window to the outside world. It will be better to use professional images.

Customers can easily spot generic content. Don’t risk losing your authority and credibility before your customers have read any content. Instead, establish your professional reputation.

It is an indication of expertise that images are professionally and authentically taken and displayed on websites.

Stock photos are great for blogs and other pages, but it’s better to use unique images for your page.

5. Ambiguous Calls to Action

Your landing page should convince visitors to make a purchase. You can make this happen by using a call-to-action (CTA) button.

If the CTA button is unclear or confusing, it can cause customers to lose their way and make it difficult to convert. They may also be unsure of what they will get by clicking it.

Also, too many CTA buttons can cause problems on landing pages. This can be confusing and even misleading.

Customers may sometimes need to be pushed to take the next step. However, it’s important to let them feel that they are making the decision. Do not be too assertive.

Clear instructions are key to user satisfaction.

Do Not Lose Focus

You should keep your landing page’s effectiveness at the forefront of all your thoughts. You must constantly ask yourself these questions: How do you want your message to be received by the world?