This is the age of messaging apps, and with it came the rise of chatbots. Chatbots are artificial intelligence systems that interact with users via text, voice, or messaging.

These chatbots can be found on social media platforms such as WeChat and WhatsApp, Facebook Messenger, SMS messages, Slack, and Facebook Messenger.

Many businesses have found that Facebook Messenger is a great way to reach their intended audience. This is due to the accessibility of customizable chatbots.

Chatbot market size and statistics

The market for chatbots will grow from EUR 2.4 billion in 2019 to EUR 9.4 billion by 2024, at a 29.7% compound annual growth rate. Similar projections for the forecasted period show growth because these chatbots help businesses reduce operating costs.

Chatbots have a large market share and are crucial for segments such as marketing and service industries.

Consumers expect 24/7 service support, regardless of whether they are in finance, banking, or another field. More companies are constantly looking for chatbots and virtual assistants to answer their customers’ queries no matter what time it is. This is why there will be a surge in customer service between 2019-2026 at a 31.6% compound annual rate.

This is it:

• Chatbots are preferred by 69% of customers to human agents, as they can give apt answers to simple questions.

• 95% of customers strongly believe that chatbots will be most beneficial to the customer service sector.

• 33% of consumers prefer chatbots for placing orders or reservations, and another reason is that they are more convenient than other methods.

• Chatbots are used by 67% of global customers to provide customer support.

Chatbots trends

This industry has seen tremendous growth. It is often associated with cognition, and perception, with major industry players making enormous leaps in voice recognition products such as Siri, Alexa, Google Assistant, and Alexa.

Chatbots are essential in revenue generation and research bots. They are also very useful in brand awareness and lead generation, which can save businesses a lot. Chatbots can be human agent, but they can also mimic chatbots by providing a great conversation and actively responding to customer requests.

Top 5 Marketing Tips for Chatbots

Slowly, the world is moving towards texting over calling. Many consumers prefer to contact customer service via messaging over calling. Chatbots are becoming more popular as marketing tools and customer service agents. However, this is still not enough.

Businesses need to optimize chatbots to get the best results. These are just a few examples of best practices that can help you get started.

1. Set your expectations about chatbots

If you don’t have a specific objective, it is impossible to complete any task. Chatbots are no different. Chatbots are not the same. This means you need to know why you are using chatbots and what purpose they serve in your company.

This knowledge will allow you to design a specific experience, and you’ll be able to set the parameters for the chatbot analysis.

2. The chatbots greeting speaks volumes

It is easy to tell the difference between a good chatbot and a bad one. It is important to make sure your chatbot is grammatically correct. Poorly phrased or incorrect greetings will cause more damage than good. This is because it will be the first impression a customer has.

3. Get a list of the functionality of your chatbot before you start

It is important to list the functions that your chatbots will perform before they start. This will allow you to give customers a direction on how they can interact with your chatbots, rather than just giving them suggestions. Customers will be able to save a lot of frustration by giving instructions on how to engage with your chatbot.

Give your chatbot a personality. You should reflect your brand’s tone to make sure it is engaging users.

4. Qualifying and leadership

A marketing chatbot can be used to qualify leads. Chatbots can help reduce the number of people who are waiting to answer your calls. The whole process is not cost-effective if you don’t use your chatbots.

Your chatbot can do most of the work, so by the time you get a call, you know exactly what the customer wants. This will save you time and money.

5. Your messages should be as real as possible

You know your chatbot must have personality. Now it is time to pay attention to how your chatbot communicates with you. This can be done by breaking down your information into human-friendly messages.

Keep it brief. Avoid sending out lengthy paragraphs. You should strike a balance between professionalism, humor, and seriousness. To ensure your bot can understand every direction you send it, it is important to add synonyms and word variations. It is important to give your bot a voice and personality.

Marketing with chatbots

These are the top benefits of chatbots in marketing, which you must be aware of as a marketer.

• This saves time and money as they can take on multiple tasks at once.

• Because they have higher conversion rates, it generates more leads and revenue.

• It will help users achieve better results by providing detailed information and asking qualified questions.

• It allows organizations to provide support after hours. It allows people to get immediate answers on a 24-hour basis.

Although chatbot technology is still relatively young, it looks bright, especially considering the rapid technological advancements.