Both chatbots and email marketing can help you grow your brand. How to use them in conjunction to grow your business.

Chatbots are increasingly popular as tools to provide customer service. They can be found on websites, Facebook Messenger, and other platforms.

About 65 percent of all brands use chatbots in the U.S.

It’s time to start using chatbots for your business if you haven’t already. integrating chatbots into email marketing is also beneficial.

Integrating chatbots with email can help you provide great customer service.

Chatbots combined with email campaigns will improve your lead-generation efforts and customer service.

We will explain how email marketing and chatbots can grow your business.

What are the benefits of email marketing and chatbots for your business?

How combining chatbots with email marketing can help grow your brand.

1. More leads to generate

Chatbots, powered by AI, can engage with customers in a natural conversation.

If you run an ecommerce site, for example, a chatbot could ask the visitor’s email and provide any information about your products or service.

Chatbots are a great way to generate leads and send the email addresses collected into a database. Email marketing is then used to send promotional messages and move interested visitors down your sales funnel.

chatbots, unlike other methods to collect email addresses, are very simple. Your visitors are more likely to give you their email addresses if they conversationally collect them.

2. Quick surveys

Surveys are an excellent way to collect feedback and learn what your customers want.

It is unlikely that your customers will take 10 minutes of their time to fill out an online form.

Combining emails with chatbots is a great way to turn things around.

You need to do more than email prospects a long survey. It already takes a lot of their time and resources.

You can also send an email with the link to your survey. Use a chatbot for a conversational approach to the survey questions. An interactive survey will engage your customers faster.

After failing to use email for surveys, the team behind Solitaire, an online solitaire platform, deployed a chatbot between games. The chatbot asked short questions to collect feedback and opinions.

The players answered all the questions quickly because they considered the chatbot as an extension of Solitaired’s customer service team.

Humanizing the conversation is critical to achieving maximum success when using chatbot surveys. Make sure it is authentic and in line with the customer’s situation. This will increase engagement.

3. Offer a tailored user experience

Chatbots can help you with campaign segmentation, as well as collecting contacts for email marketing.

Engaging customers with a series of personalized questions can give you more insight into what they are looking for, what price range is comfortable, and so on.

shows that targeted and segmented campaign increases revenue by 760% compared to general campaigns.

4. Use chatbots to remind you of emails

Nowadays, people are very busy. People are busy.

What can you do to make people read your email? You’ve got another email.

What are the chances that the customer will open it and engage with the content the moment they notice it a second time?

You can use a chatbot to engage your subscribers the next time they visit your website. The chatbot will tell them if they have an unopened message.

Chatbots can offer the same information to users or assist. Multichannel communication was shown to dramatically increase the likelihood of a customer finding your information.

5. Communication channels that are inclusive and better suited to all.

We’ve discussed how chatbots could augment email. What about the reverse?

Email marketing can be used to promote live chatbots. You can also encourage your customers to use the chatbot to get order information, confirmations of orders, and other responses.

You can emphasize several benefits:

• Answer their questions without having to call, open new tabs, or send emails
• You can get immediate answers to their questions
• Find out about the latest product sales and promotions
• As soon as your customers begin using chatbots, you will see an increase in engagement and conversion rates.

6. AI helps you to better understand your audience.

AI has enabled both chatbots as well as email marketing to progress in a big way.

AI Chatbots can help you automate routine tasks, as well as increase your open rate, conversion rates, and sales.

AI can help you customize your emails and improve them.

Are you ready to leverage the power of email marketing and chatbots?

Email marketing lets you deliver the exact products that consumers are looking for.

You can improve customer experience by combining chatbots with email marketing. You can also use chatbots to create leads, and email to promote your chatbots.

Both channels allow you to communicate with your customers in the way that is most natural and convenient for them.