LEICA CAMERA AG
Premium cameras
and sport optics
New tricks
A fresh, reimagined campaign and
distribution strategy for an iconic brand.
Consistency is key
Curated branding across a wide range of ad formats
creates an immersive, consistent online experience.
Customized
messaging
Different messaging for different
stages of the customer journey.
A picture perfect fit
Data helped pair customers with the camera model best
suited to their needs and experience.
suited to their needs and experience.
Zooming in
Users see ads that correspond to specific
products and how close they are to purchase.
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