The best brands in a world that consumers have instant access to are those that offer valuable, accessible, and relevant information online.
Google says that users are no longer defined by long chains of consumer behavior. How long does it take to book a vacation or make a purchase? These user habits are only a matter of seconds. Google calls them “micro-moments”.
We are a Toronto-based marketing agency that has won numerous awards. We know how to reach your target audience in these “micro-moments”, and give them a powerful message that sells.
Accessing the “now”.
How many times have you used the internet, an app, or both while you waited in line or while commuting to work? If the brand appeals to you, you might buy a product. 69% agree that brand perception is determined by the timing, quality, and relevance of an advertisement.
To make an impact, even the best message must be optimized. Our web developers are highly skilled and have helped improve our client’s online presence.
Visitors spent more time on the website after it was redesigned into a responsive grid and a flawless user interface. This, together with other changes, greatly improved their SEM & SEO, allowing them to rank higher on search engines.
Our innovative web designers in Miami use cutting-edge technology and design trends to create a unique user experience (UX) that allows your brand to shine online. With Toronto’s award-winning marketing agency in phoenix, your team will be ready to provide compelling and engaging information for your audience, no matter what time they search.
How to make your website stand out
Optimize Your SEO and SEM. Let a skilled web designer help you improve your rank in online search results to make it easier for your intended audience to find you.
Enhance your user interface (UI). Strong performance and improved web responsiveness allow your user to navigate your content more efficiently and have a better experience.
Enhance your user experience (UX). A trendy design with the right would increase engagement. Graphics that match your brand’s brand, animations, and even typography are key to grabbing your users’ attention and changing their perceptions of your brand.
Choose the right content management software (CMS). The best marketing firms will review your website and advise you on which platform is best for your needs based on your content or custom-built builds. A functional website or landing page requires proper integration of the CMS and API.
Make your website design relevant – include your audience
The digital world is flooded with website templates, categorizing, and target groups. However, customization has made waves in the digital age. Inclusion, whether it is in branding, advertising, social media marketing, or other marketing channels, shows that you care about making your audience a part of your message (e.g. Toronto Bridal Brunch: An increase in ROI of 613%. Even the smallest accommodations can make a difference, like Apple’s inclusive Emoji Roll-out.
While your competitors may be using custom messages on the web and in advertising, programmatic advertising, and retargeting, our developers take it one step further. Customer-centric marketing allows customers to see themselves in the message and identify with you on a personal level.
Cookies and algorithms are used to determine the gender and buying habits of a visitor when they visit your website. This allows your webpage to be more intelligent and diverse. Ask our web agency or website designers about this unique approach, and we will build you an online presence that is relevant and distinct from others.
How to make your website more relevant in Toronto
Get to know your audience – At Kobe Digital our consultants do many exercises to help them get to know your audience better. Understanding what your audience is like, regardless of their job title, gender, or other general categories will help you connect with them on a deeper level. What are their needs and wants? What do they know about their lives? This will allow you to create a brand and message that resonates with them.
Check your data We are performance-driven marketers and place a lot of importance on data analysis and metrics. We want to understand what works and why. These results allow us to match your company’s information with the right audience.
Customer-centric Marketing We create content with customers in mind. We use other engagement methods to personalize your experience once we have identified what appeals to your viewers. Chatbots, customized messages, or simply allowing customers to choose their preferences or services. It doesn’t matter if the background color is changed between dark and bright.
Be valuable, be authentic
Did you know that nearly 50% of consumers use ad blocking? Advertising effectiveness is not the issue, it’s about consumers using personal sources and user-generated content as inspiration.
Influencers are rising star because people want authenticity. This is what a top marketing agency in Miami does: they create valuable and trustworthy content for your brand. Brands are expected to reflect the values of consumers.
They want authenticity and to see real moms who sell the products they use for their children. Media is no longer looking for beautiful, muted models. Instead, they are seeking brand ambassadors who can speak up and be honest with their audiences. It’s easy to project a perfect image on social media. But, campaigns that accept imperfections and come from an “authentic” place are more successful.
How to create valuable content
Influencer Marketing Let us help you find the right brand ambassadors for your company. The right influencers will bring credibility to your brand and drive traffic and conversions.
Quality over Quantity You might believe that social media platforms should only be used for their maximum potential and that you should advertise your product frequently and repeatedly. To get the most from your accounts, you should consider the “quality over quantity” approach. Only 30% of your content should contain ads. The rest should include valuable resources and information that will be useful to your viewers. The same applies to the frequency of posts. Although consistency is important, quality posts are more important than quantity.
Behind-the-scenes – As professional as your online channels are, consumers repeatedly agree that they want to see the behind-the-scenes of brand interactions and tips. This is in line with the need for honest, real content. People trust people. Our social media managers and writers can help you communicate authentically to your audience, reflecting your brand.
