Before 2020, most US-based influencers and businesses didn’t pay much attention to TikTok. Although the app was downloaded more than 1,000,000 times in February 2019, many users weren’t based in the US.

TikTok users signed up for TikTok accounts in July 2020 to keep themselves entertained. This allowed brands and influencers to earn money and make deals through their content.

TikTok, the most popular social media platform in the App Store, is now

With such a rapid rise in TikTok marketing, businesses should not be left behind. Now you have many questions for your marketing team.

Are you looking for answers? 

#1 Use Hashtags

Trending hashtags will be displayed in the Discover section of the TikTok page. These keywords are important when marketing your campaign with TikTok.

While many users tend to throw any trending hashtag into the caption of their TikTok video, this isn’t necessarily the best tactic for gaining views or brand awareness–especially for marketing purposes. You should be careful about the hashtags that you include. This can be done by looking at other hashtag videos and observing trends. You can then try to replicate these trends in your style.

#2 Get To Know Your Audience

TikTok has a younger audience than any other social media platform. 60% of its users are between 16 and 24 years old. Marketing for Gen Z is a complex task. It’s crucial to understand these unique challenges. 2

It is important to keep in mind that Gen Z will include 74 million Americans by 2022. This is the largest generation yet.

  Many people believe that generation Z is only for children. This is an important demographic for many industries.

The trend-setters of Generation Z

• Keep it casual. Generation Z grew up in a world where everything was at their fingertips.

• Be succinct– TikTok was created to make it easy for viewers to click on the next video. 
• Keep it up-to-date – Gen Z will not like your marketing campaign if it contains outdated trends, memes, or references to pop culture. 

• Keep It Sustainable Generation Z is more concerned about the environment than its elders.

#3 Reach Out to Influencers

Influencers are crucial in the social media arena, especially TikTok. Charli D’Amelio, Addison Rae, and others are well-known. Their following numbers exceed 100 million. It is a smart idea to reach out to a content creator who has a large following.

Reaching younger users via TikTok can be challenging as they are used to scrolling through advertisements every day. Sending PR packages is one way to do this.

PR packages enable influencers to try new products and then market them to their audience. Creators can also make videos of products in action, including ads and unboxing.

Search for the Right Influencer 

Before deciding on a spokesperson, brands should research influencers.

• Beauty brands– Many beauty companies reach out to young influencers or professional makeup artists. These PR packages could include hair extensions or skin products.

• Meal kits – Brands such as Freshly and Daily Harvest target millennial influencers, as well as family channels, to reach older people who live alone.

• Fitness brands – Fitness companies such as Gymshark seek out athletes willing to wear their products in sponsored videos. 

• Amazon – To reach a larger audience, Amazon has partnered up with David Dobrik’s Vlog Squad. Jason Nash is an influencer with a large following from all genders of the gen Z/millennial generation.

Influencer marketing can reach targeted audiences in many other ways

#4 Use Effects

TikTok is unique because of its large library of visual effects. 

It’s possible to click on any effect that you want when viewing a video. Users will be able to see thumbnails of videos and can click on them to find out more.

This alone could help increase brand views. If they can get their video onto one of these discovery pages, it can make a big impact on brand visibility.

#5 Use Humor

TikTok can influence humor in your marketing campaigns. They will continue to watch videos if they find the story entertaining and if it makes them laugh.

Brands can increase brand awareness by using relatable, down-to-earth humor in their marketing videos. Both you and your brand will be able to sell and offer a fun experience for viewers.

#6 Get To Know Other Users

While virality on TikTok may not be due to chance, it is still a common phenomenon. Make connections with other users to increase your following.

These techniques will help you increase your app’s popularity.

• Follow celebrities to see more

• Comments on videos by other users with funny or interesting comments
• Watch videos by other users

• Encourage your followers to stitch their videos or those of others
• You have the option to create your trend or copy one that has been created by others.

• Tag other users in comments or videos

Improve your TikTok marketing skills by using Kobe Digital

It is difficult to market an app like TikTok that is so popular and unpredictable. 

Our digital agency can help you build a TikTok campaign unique and successful.

Increase your TikTok user base today with a marketing campaign.