Modify your Paid Search Ads. Customers are searching for you online more than ever before. Customers are open to trying new products on the market, or at least they are. Let’s take, for example, the case of kitchen equipment. Your search engine marketing might revolve around phrases such as “what makes a great blender?” and “5 kitchen gadgets that you cannot live without” for the majority of the year. This changes on Black Friday/Cyber Tuesday. Customers are asking more specific questions, such as “What’s the difference between Blender A and Blender B?” This is important for two reasons.

• Customers comparing products can indicate that they are near the buying stage of the buyer’s journey.

• This knowledge can be used to improve your paid advertising and drive more traffic to certain landing pages.

Google paid ads are a powerful tool to make this kind of change quickly, especially because search engines are the main source for answers to the questions that can lead to Black Friday/Cyber Monday sales. Because Google is the most popular search engine for product searches at 54%. It is important to understand how consumers think during this time of the year when they are actively searching for products. They have a pressing reason to purchase, such as the holidays or short-term deals.

Shopping guides

These products are suitable for almost every niche of consumer product. You can bet that antique Smurf figurine will have a lot of interest in your industry. Here’s a guide to what your Black Friday/Cyber Monday deals might look like. Skimlinks These are some of the best tips you can get. How to create an effective shopping guide. Some examples:

• Inform and inspire: Your shopping guide should both incite new purchases as well as inform customers about the reasons they need your product. Not all deals are enough. Customers may need additional information before making a purchase.
• Bad images can make a shopping guide look cheap. Use the best product images and create a custom cover. You will be rewarded with increased sales.

You can drive web traffic by placing links throughout the shopping guide and information pages, as well as sharing the guide via social media.

Email marketing

Email marketing remains the best way to reach your target audience, regardless of how niche it may be. More than 90% use email daily. Along with 74% of teens, Even though Gmail reports a user base of over one billion, more emails are being checked via iOS’s mail client than any other touchpoint. This is the first thing to remember: email marketing is your friend, especially during Black Friday/Cyber Mon. You don’t have to over-simplify these emails. Customers are aware that sales are ongoing. This buying season is not surprising. Instead of trying to squeeze as many product images, banners, or graphics into one email, you should dial it down. This is an example of Shopify This speaks to my point: In a season when emails are flooding in by the thousands, the more simple your message is, the better. Canvas Pop’s email is concise, clear, and straight to the point. It’s a great way for site traffic to grow if your buttons on the email link to a landing page that displays discounts across all your categories.

Storytelling

Marketing is still a big part of brand storytelling. It’s the future of marketing, according to some marketers. digital marketing services in Miami. It doesn’t matter where you are, you must include it in your marketing strategy. The best part about this season is the chance to tell your story and capture your attention. Robert McKee is widely considered to be the leader in brand storytelling. He shared the following wisdom nugget McKee stated that the Millennial generation and Generation Z following them have an adverse reaction when they brag. “They get annoyed when they hear things like “We’re big, best, and shiniest”. . . A story is the best way to convince buyers. . . “Story is the best way to attract attention. Change is what attracts attention.” REI’s #OptOutside Campaign This is just one example of how it works. REI stops selling on Black Friday/Cyber Monday and invites everyone outside to join them. “The creation of the hashtag was a crucial moment. . . “From there,” (Venables Bell and Partners creative director Lee Einhorn) Einhorn stated, “It stopped being about closing stores and became about getting people outside.” . . You can still use the tag for posts that do not relate to (REI or the campaign). What this campaign did was twofold: it allowed REI to get tons of press coverage and built an inexhaustible supply of brand equity. It’s not enough just to concentrate on Black Friday/Cyber Monday traffic and sales. It’s all about giving each aspect equal attention. This is what the most successful companies know. More great tips here Traffic improvementSubscribe to our newsletter and you will be able to receive the most recent posts in your inbox.