The Best Website Analytics Tools: Ultimate Guide


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It’s important to regularly analyze your website. This will help you find areas that need improvement.

Website analytics tools are available to help improve user experience, traffic, conversions, and overall website performance.

Understand if your website works properly. Use website analytics tools to help you improve your website’s performance, from its reach and engagement to its load times and bounce rates.

These analytics allow you to optimize your visitors’ journeys.

Here’s a list of the top 15 website analytics programs, with their price details and pros and cons. 

What’s a web analytics tool?

Analytics are the core of any online marketing campaign. 

Website analytics tools are available to track and analyze user behavior on your website. 

You may analyze:

  • Your website’s traffic.
  • CTA phrases can have an impact.
  • Mouse movements, clicks, and mouse clicks behavior of your visitors.
  • The number of times your visitors return to your website. 
  • Profile of the customer and their origin.

This analytics can prove to be extremely useful if your goal is to optimize your website for your target audience and stay ahead in your market. Once you have chosen the best one, you can start using them to analyze your data!

15 Best Website Analytics Software

Improve your website’s performance with 15 top website analytics tools in 2022. Each tool has its pros and cons.

1. Matomo

Matomo is an open-source website analysis tool that focuses on privacy.


  • We are committed to privacy protection.
  • It provides %100 data ownership for its customers.
  • Users can choose between cloud and on-premise hosting options.
  • It shows real-time activity, updates, and other information that is vital for analyzing visitors’ behavior.


  • The UI for website analytics tools can seem overwhelming to new users.
  • It is possible that you have not seen the event you are looking for. This could make it seem a bit confusing.

Pricing. A limited access plan that offers free pricing. It is $19 per month.

G2 Rating: 4.2/5

2. Google Analytics

Google Analytics is a well-known web analytics tool. You can analyze your website’s activities, and engage your audience.


  • It provides detailed user insight.
  • Evaluate the performance of your product and content.
  • Demographic information can be a great asset to your website.


  • Google Analytics does not comply with GDPR.
  • Constant updates can confuse users.
  • The UI may seem confusing to beginners.

Pricing: Free.

G2 Rating: 4.5/5

3. Crazy Egg

Crazy Egg lets you analyze the activities of your visitors and help you improve your website. Heat mapping allows you to see where your visitors are located and what they are doing.


  • This also includes A/B testing.
  • You can use the mobile device analysis feature to analyze your website’s mobile experience.
  • It is simple to set up heat maps and analyze them.


  • Place a yearly subscription automatically. It might not work for everyone.
  • Heat mapping visualizations are limited.

Prices: Starting at $29 Per Month

G2 Rating: 4.2/5

4. Mixpanel

Mixpanel lets you analyze your visitors’ behavior on your website. This provides real-time data that allows you to see how your visitors behave and how you can improve your website.


  • It provides standard and custom event-tracking options.
  • Get feedback from your visitors using real-time reporting. 
  • It has a modern and simple user interface.


  • Pricing based on user input may not be right for everyone.

Pricing: The Growth Plan is $25 per Month

G2 Rating: 4.5/5

5. SimilarWeb

SimilarWeb allows you to analyze your website’s traffic and revenue and help you make an informed decision about how best to optimize it for your target audience. 


  • Has a user-friendly, customizable dashboard.
  • You also can monitor statistics about your competitors.
  • Displays keywords, paid searches, and the increase or decrease in numbers.


  • Data can be limited to the desktop.
  • It does not show sub-domains of specific websites.

Pricing: Get a free trial. Contact sales for more information about the premium plan’s cost.

G2 Rating: 4.4/5

6. Hotjar

Hotjar gives you real-time information on your visitors’ behavior. You also can track click tracking and mouse movements to gain information about their behavior.


  • This tool lets you track where your visitors scroll, click, and move. This tool lets you analyze the impact of both your content and CTA keywords.
  • Multi-device support is available.
  • This reporting feature allows for session replays as well as data segmentation.


  • Heatmap must be improved.
  • It can be hard and frustrating to monitor historical data.

Pricing: Offers a limited access plan and a forever free plan. Other plans start at $31 per month.

G2 Rating: 4.4/5

7. Woopra

Woopra will help you track your visitors’ paths on your website. This will enable you to analyze the effectiveness of your campaign, which content is most popular, and other information about visitor behavior.


  • You can track user returns to your products and services with detailed retention reports
  • It shows trend reports and helps to decide which route to take.
  • Real-time reporting.


  • Setup can be time-consuming. For new users, it may be challenging.
  • The prices are quite high.

Pricing: This plan is free but has limited features. The PRO plan costs $999 per month.

G2 Rating: 4.4/5

8. Adobe Analytics

Adobe Analytics offers real-time reports to business owners that can help them improve their websites. Adobe cloud allows you to analyze data and provide detailed information.


  • Keep track of your campaigns and optimize your website.
  • You can customize it to focus on specific data.
  • Facilitates integration.


  • It might be challenging for beginners to set up and use
  • Customer support and documentation need to be improved.

Pricing: For pricing information, contact sales

G2 Rating: 4.1/5

9. Statcounter

Statcounter gives you real-time statistics as well as website analytics. You can analyze the behavior and sessions of your visitors.


  • Provides detailed information for custom reports.
  • The UI is easy to use for beginners.
  • Shows elaborative traffic details.


  • There is no limit to the free plan.
  • Not many integration options.
  • Some data can be inaccurate.

Pricing: It includes a free plan. It is $16 per month.

G2 Rating: 4.3/5

10. Amplitude

The analytics feature allows you to better understand your visitors. By tracking and analyzing the behavior of your visitors, you can optimize your website for them. 


  • You can analyze the customer profile and most used features to see behavioral data.
  • Real-time analytics and cross-platform tracking.
  • Use the most recent data.
  • All account-level, user-level, and funnel analysis features can be very useful.


  • It is essential to improve the onboarding process.
  • It’s not easy to get started, and the documentation isn’t very clear.

Pricing: For pricing information, contact sales

G2 Rating: 4.5/5

11. Heap

The Heap tool allows you to monitor the behavior of your visitors and make improvements to your website. 


  • In-depth and real-time information.
  • Easy to use and set up with a simple interface
  • You can assess the impact of A/B testing on visitors’ experience.


  • You can customize the dashboard in a few ways.
  • Some events and segments may take some time to set-up

Pricing: Limited access plan with a free one-year plan. Contact Sales for information about other plans.

G2 Rating: 4.3/5

12. Visual Website Optimizer (VWO)

VWO lets you see what your visitors are doing. By performing the necessary analysis and testing, you can increase your sales and decrease abandonment rates.


  • You can easily test the A/B of your website.
  • It can perform multiple tests.
  • Flexibility is key to functionality.


  • The site may take some time to load
  • Some tests may require complex implementations, making them difficult to use.

Pricing: You can choose from a variety of pricing plans depending on your business model. Please contact sales for more information.

G2 Rating: 4.2/5

13. Kissmetrics

Kissmetrics assists companies in optimizing specific areas of their websites. Kissmetrics offers automation and segmentation features for email.


  • Shopify is easily integrated.
  • It gives real-time reports to users to keep them up to date.
  • You can view the checkout funnel and lifetime value by category.


  • It might seem difficult to get started with analytics tools if you are new.
  • Improve the UI and make documentation easier to understand

Pricing: Contact sales for pricing information.

G2 Rating: 4/5

14. Indicative

Indicative Provides cohort analysis and insight into people so websites may improve their elements. Allows you to segment visitors and personalize your experiences.


  • You can get a better understanding of your customer’s journey by looking at their specific behavior.
  • It can integrate with other platforms.
  • Google Tag Manager makes it simple to quickly implement the change.
  • Multi-product analytics and user-level insights.


  • If you have difficulty reading some data, you can increase the font size.
  • You can improve user segmentation and custom options.

Pricing: This plan is a basic one with limited access to features. The Growth Plan starts at $249 per month

G2 Rating: 4.4/5

15. Chartbeat

Chartbeat offers a comprehensive analysis and reports about a website’s contents. You can access real-time data about visitors and analyze their behavior.


  • You can measure headline impact.
  • This will display what visitors are looking for on your website.


  • It might be hard for beginners to adapt at first. Guides and documentation should be improved.
  • Historical statistics are not available.

Pricing: Has customizable pricing plans. For pricing information, contact sales

G2 Rating: 4.4/5


Web Analytics Tools: Why?

Website analytics tools are very helpful because they allow users to see information about their visitors. This will help you determine what content is the most popular.

You can also use web analytics tools to see what areas need improvement.

What web analytics tools are best?

These web analytics tools are user-friendly and easy to use.

  • Matomo
  • Mixpanel
  • Hotjar
  • Woopra

These tools have a higher user rating than other tools. These web analytics tools let you analyze customer behavior.

It depends on your business’s needs to decide which option is best. Take a look at the tools we have created and get started. 

The discussion about website analytics tools is now closed.

We hope you enjoyed reading about the topics that can help improve your website. Based on the information you have received, you can then take the appropriate steps.

This is how to make your visitors happy and drive more traffic to your site.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.