Most articles about SaaS analytics tools treat them as one category: “SaaS Analytics tools”. But web analytics tools are different from subscription analytics tools. These tools are also different from your reporting needs.

Google Analytics is a web analytics tool that can help you understand the conversions of trial users to paid customers and how churn differs across user cohorts.

We’ve broken down the top 18 SaaS Analytics tools into four key use scenarios so that you can mix and match tools to meet your needs.

•  Web Analytics Tools for SaaS
•  Marketing Analytics Tools for SaaS
•  Subscription Analytics Tools for SaaS
•  Reporting Tools for SaaS

Note: Do you want to understand SaaS customers’ behavior on your website and how they interact with it? 

Web Analytics Tools for SaaS

Understanding how users behave on your website is a fundamental part of improving user experience and conversion rates for your software-as-a-service or subscription website. These tools offer a variety of perspectives on the topic so that you can decide what is most useful for you.

1. Kobe Digital

Prices start at $24/per month

Kobe Digital offers one of the most powerful website analytics tools available for SaaS companies. Our Snapshots, also known as Heat Maps or Click Maps, help marketers understand the data behind website performance.

Five types of website analysis reports are available:

• Heatmap – This shows you where visitors click to land on a page and how often

• Scroll map: Shows how far down the page the majority of users scroll before they leave the page

• Confetti report: Provides more detailed information about individual visitors, and how up to 22 factors impact click behavior

• Overlay report: Provides marketers with a breakdown of user behavior and filtering by the 22 different dimensions.

• Report: This report emphasizes visuals over numbers, and shows you how many people (and what percentage) clicked on each element (even those that are moving).

Your Snapshots together can provide valuable information about your website, and how visitors sign up.

• How visitors are following your ideal customer path, including the source from which they arrived at a website and the destination they went afterward.

• What elements of a page are most engaging to your ideal customers?

• In terms of following an ideal customer journey, the quality of traffic to a particular page.

2. Google Analytics

Get a Free Price

Google Analytics should be a standard tool for any business that has a website. Google Analytics provides access to almost all key metrics that you need to measure website performance, regardless of whether you are a beginner or an advanced user. This includes acquisition metrics such as traffic and behavioral engagement metrics like bounce rate and conversions.

It’s also free — win-win.

3. Intercom

Prices start at $39/per month

Intercom has its most well-known feature, a business messenger. However, it also contains key customer data features that allow SaaS marketers to gain a better picture of their customers and segment them. They can filter and target customers based not only on demographics but also their behavior and attributes (like monthly spending, time since signing up, recent activity, and more).

Marketing Analytics Tools for SaaS

To grow your customer base and increase your revenue, it is important to understand how your marketing campaigns drive subscribers. These tools range from full-featured marketing analytics to automation solutions.

4. Bitly

Prices: Basic, Custom, and Free; Paid Plans start at $29/month

Bitly is often viewed as a link-shortening tool. However, Bitly now offers a robust analytics suite that allows SaaS marketers more than 20 precise data points in real-time. This includes clicks by channel and demographic, as well as organic link shares. This will allow them to better analyze all of their marketing campaigns.

5. HubSpot

HubSpot CRM costs nothing; HubSpot Marketing, Sales, and Service Hub plans cost $50 per month

HubSpot is well-known for many things. They cater to a large part of SaaS businesses through their CRM, Marketing, Sales, and Service Hubs. Their marketing analytics tools allow marketers to link every interaction customers have to the brand and tie it back to revenue. You can see how each marketing asset is used to move users through the funnel and the conversion value it contributes.

6. Mixpanel

Prices: Available in both free and paid plans starting at $89/month

Mixpanel takes your marketing analytics to the next level by analyzing the cohort. The tool quickly analyzes how users use your product and funnel, and compares users based on actual behavior. It also optimizes your SaaS to increase retention. This tool allows you to gain a detailed understanding of your users’ behavior within your product. You can zoom out to view feature adoption at scale, segment users by activation metrics and geo, as well as see how users are using your SaaS.

7. Kissmetrics

Price: For pricing information, contact Kissmetrics

Kissmetrics, like many other user-based analytics tools, allows SaaS marketers to go beyond the session-based data provided by Google Analytics. You can create reliable cohorts, customer journeys, and funnels using Kissmetrics. It is based on customer behavior and attributes. Kissmetrics offers curated reports that will help you quickly identify the relevant data for your marketing decisions.

8. Salesforce

Pricing: Analytics pricing starts from $75 per month per user

Salesforce is best known for its CRM. However, they also offer an analytics product called Einstein Analytics. This tool uses artificial intelligence to help SaaS marketers analyze important metrics and visualize customer journeys. It also helps them stay focused on outcomes rather than data points. Users who don’t care as much about the details can still get the information they need without becoming lost in mountains of numbers.

9. Woopra

Prices: Pay plans starting at $999/month or free

Woopra is one of our most expensive tools, but it’s definitely worth the investment if you have the budget. It offers customized solutions for sales, marketing, support, and product teams. And it is the only tool that allows you to track your customer’s journey from start to finish. Their product solution allows you to see how and how long your customers use each feature.

Subscribe to Analytics Tools for SaaS

SaaS companies need to have the best subscription analytics. These tools are designed to analyze subscriptions, churn, active customers, and other factors so that you can make informed decisions about how to grow your subscription business.

10. ProfitWell

Price: No cost for a paid plan; please contact them to find out more.

ProfitWell is one of the most powerful analytics tools for growing and managing a subscription business. It allows you to track trials and attribution and segment to determine where growth is coming from. You can also track churn rate, cohorts, retention, and proactive monitoring engagement to identify which users are most likely to convert.

11. Baremetrics

Prices: Starting at $50/month

Baremetrics is a tool that’s specifically designed for SaaS or subscription businesses. It allows you to track your monthly recurring revenue (MRR), benchmark your results with others, and get detailed insights on usage and behavior. Baremetrics provides aggregate data on similar companies so that you can gain a better understanding of your overall performance.

12. Churnbuster

Prices: Starting at $50/month with most payment processors

Churnbuster focuses on involuntary and voluntary churn. It is easy to track and analyze customer payment history, monitor voluntary and involuntary, and track any improvements. Churnbuster allows you to understand the reasons passive churn occurs so that you can make changes and optimize your system to prevent it from happening again.

13. ChartMogul

Price: No cost; Paid plans available starting at $100/month

ChartMogul claims its subscription analytics will help you “use revenue and customer information to improve and grow your business.” They connect with all major subscription billing services so you just need to connect your provider and ChartMogul will compile all data for you. It’s easy to find the data using their pre-built filters, such as for plans, billing cycles and other. ChartMogul is the only SaaS tool that offers dedicated mobile subscription analytics.

Analytics Reporting Tools for SaaS

You need a reporting system that can do two things, whether you are reporting to your team internally or to investors or C-suite executives.

• Visualize data sets to help you extract actionable insights from the numbers
• Transform your data into professionally-looking dashboards or reports.

These reporting analytics solutions make it simple to do both.

14. Klipfolio

Prices: Starting at $49/month

Klipfolio connects with more than 100 data sources seamlessly, making it easy to visualize and analyze your data. Klipfolio offers SaaS companies the best visual reporting tools with fully customizable visualizations that allow you to dig deeper into your data.

15. TapClicks

Prices: For pricing information, contact them

TapClicks provides a wide range of solutions, including reporting and analytics. TapAnalytics combined with TapReports allows you to connect all your data in one click. You can analyze marketing performance and create professional dashboards and reports from real-time data.

16. Grow

Prices: For pricing information, contact them

Grow provides SaaS companies with the most powerful and reliable business intelligence and reporting tools. It connects easily to CRM, marketing, and financial data sources. The emphasis on visualization makes it easier for users to understand all the numbers.

17. Adaptive Insights

Contact Adaptive Intelligences for pricing information

Adaptive Insights describes their analytics tool “business planning software”, and it fits the description. The software can be used to plan, model, budget, forecast, and manage all of your SaaS metrics (KPIs) and key performance indicators (KPIs). Adaptive Insights, one of the few SaaS reporting software that is cloud-based, allows for easier collaboration across companies.

18. Cyfe

Prices: Payable plans starting at $29/month or free

Cyfe is one of the most user-friendly dashboard and reporting tools on the market. The “Starter Dashboard” allows you to set up your dashboard in a matter of minutes. It includes pre-populated widgets for Google Analytics and Facebook. You can customize dashboards to suit executives, departments, or investors.

The SaaS Analytics Tools That You Need

SaaS businesses require analytics that is tailored to their business model. But more than that, an analytics stack must work for you and your team. No matter what your needs are, we can help you find the SaaS analytics tools that will best suit your business.