If your website isn’t producing leads, it may be time to redesign. These are some examples of lead generation websites for manufacturers.

More than 70% of B2B buyers are tech-savvy millennials when it comes to purchasing products and services. If your website isn’t user-friendly, you could lose customers to your competitors in lead generation websites examples.

The Best Manufacturers’ Lead-Generating Sites

What are the other requirements to generate high-quality leads for a website? Slideshow featuring best practices from industrial and manufacturing businesses.

Winter

CJ Winter, which is a company that specializes in cold root rolling, created a website to share its knowledge with the rest. The site offers a wealth of information that is free and detailed, making it easy to find out more for potential customers. Landing pages are designed to encourage visitors to fill out their information.

When visitors attempt to leave the website, they are presented with an exit-intent popup. This is to request their data. CJ Winter’s lead generation grew by an average of 113% every quarter.

The result of A/B testing the yellow arrow on landing pages was an increase in online submissions. The percentage of people who filled out the form and were sent to the thank-you page increased by 76% in recommendations on pages marked with a yellow arrow.

CGR products

CGR Products produce high-quality products. CGR Products aims to increase awareness online of their products because trade shows are not as successful as they used to be. Their website homepage has been completely redesigned with high-quality images and videos.

Sample galleries, materials sections, and websites specific to the industry have resulted in a 280% increase in monthly leads. Marketing automation makes it easier for sales staff to follow up with prospects who have downloaded their materials.

Machines by Davenport

Davenport Machine has been a pioneer in multi-spindle machine innovation for more than 100 years. Because they are strategically placed, their homepage CTAs are highly effective in generating leads. The RFQ and Engineer Bulletin Subscription CTAs can be used to engage website visitors depending on their stage in the purchasing process. They can be animated.

Triad Magnetics Company

This company provides solutions for power conversion and filtration. Triad Magnetics was mindful of its customers and prospects when it updated the website to include an optimized online product catalog.

The company’s website offers several CTAs for lead generation. Each CTA is marked with contrasting colors and words. “Get in touch with our team” CTA is located at the footer of the site and follows shoppers as they shop. Since its launch, this website has seen a 57% increase in online submissions and a 70% increase in visits to the Contact Page.

Innovations in Air Conditioning

The company set out to redesign Air Innovations’ website to attract the right customers and be a thought leader within its field. After installing keywords-optimized headers, and creating an SEO-focused Knowledge Base section, they saw a 2,060% increase in website traffic year over year. They also ranked #1 on Google search results for “positive pressure versus negative pressure”.

Thomas badges are an additional social proof tool for B2B buyers. They can be found in the footer of their website. These badges show that the company is current with correct information. Customers can also contact the supplier via Thomasnet.com by clicking the “Contact” or “Request Quote” buttons.

Metals in Corrugated Form

Our internet growth strategies are built on a well-maintained website. Thomasnet.com allows manufacturers to advertise and gain access to more than 1.2 million B2B buyers, procurement engineers, and other experts. Register now to receive more qualified leads.

List Your Company to Get a Free

Corrugated Metals reported a 197 percent increase in Q1 quotes compared to the previous year. “The mean value of quotations has increased. Sales staff are amazed at the number of excellent prospects they now have. The Thomas program has taught me a lot and helped me improve my marketing strategy.

Corrugated Metals updated its website to make it more responsive and provide a variety of information to help customers. Content marketing generates three times more leads than outbound marketing and at a fraction of the cost. A mobile-friendly website can be more than a perk. Customers must find the information they need when and where they want it.

You must have constant access to new material. It’s more than a simple “hello, we are still here” message. This is content that inspires, informs, and entices people in meaningful ways. These 10 Content Marketing Ideas that Engage Buyers Today provide some examples of high-performing content marketing ideas.

Building a Website that Generates New Customers

If you want your website to be a marketing tool, it is not enough to have a stunning site. SEO and content marketing are just two of many components.

We recommend creating a marketing strategy to promote your new website. This will ensure you don’t miss out on any opportunities. Although it is a lot of work, it will help you remain focused on your company’s goals. These guidelines will help you create a website that generates leads.

Analyze the performance data of your site. This includes the number and average time spent on it, the bounce rate, as well as the bounce rate.

You can track your marketing efforts with tools such as HubSpot, Google Analytics, and Thomas WebTrax.

Decide what you want to achieve. Your main products and services: Which are your most important offerings? Which new markets do you plan to expand into? Which are your most important customers? What are you selling? The clarity of your goals will directly affect the effectiveness of your website in reaching your goals. For example, you might say “Raise site traffic by 50% in the next six months”. For more information, see this post: Marketing Goals vs. Strategies

Compare your performance against the competition. Based on your research, make a list of the things you can do to improve your performance and those of your competitors.

You can create a website that reflects the personalities you have identified. Your website is not just about you. Inquiring minds want information about your website. Include information on your products and services, which addresses their problems, in your website’s contents.

Create a list of conversion points. Site visitors should be able to take action by signing up for the email newsletter or purchasing a product using calls to action. These 9 tips will help you create a lead-generating eBook.

Your CTAs should be clear and concise to ensure that your audience understands what they are supposed to do next. Bright, contrasty colors are a great way to make your CTAs stand out on your website. Also, place them in prominent places. Check out “Thirty-two CTA Strategies to Generate Industrial Leads”

When updating your website, load time is an important consideration. Slow-loading websites will quickly lose their visitors. Search engines are already penalizing sites that have insecure SSL certificates. This is not only security-critical.

You need to understand that a website design can be a lead-generating tool. Many people are too focused on the design of a website to be able to see how it functions. Thomas can perform a digital health check on your website to assess how you are doing and where you need to improve.

Experts Should inspect your website.

In today’s digital world, simply publishing a website and calling it “a day” is not enough. B2B statistics reveal that 73% of B2B buyers who were questioned looked at the website of a supplier before deciding whether to submit RFIs. Quality content is key to establishing your company as a trusted resource and reliable business partner.

Get a digital health check free of charge from our industrial marketer specialists. Our only marketing company is backed by engineers. We can create a website or develop content that engages with the B2B audience you desire.

Thomas has the unique ability to generate leads for a variety of businesses. Renown Electric stated, “We wanted help in the education of clients.” Our information can be disseminated in many ways, including blogs, eBooks, and new sites.

Websites That Generate Leads: 5 Amazing Models/Impact

Your homepage is often the first thing that visitors see upon arriving at your site.

Marketers face a significant problem in attracting new customers. Make sure you make the most of your most popular pages.

It can be difficult to decide what content to include on your website. What should be said? Specify what characteristics you would like it to possess.

There are many lead-generating opportunities on the site that have yet to be tapped. This video will show you how to make sure that you have checked off everything on your list.

It’s also possible to learn by doing.

These are five firms that have amazing lead-generation websites to inspire you

1. Databox

Let’s start with Databox, one of my favorites. This dashboard shows real-time KPIs for organizations and pulls data in real time.

The home page message did not represent the company’s target market for a long time.

Databox’s Director of Marketing stated that Databox was originally geared more towards executives and analysts within enterprise companies. This allows them to see how their business is performing on any device, but with a strong focus on mobile.

The firm started to shift its focus away from large corporations to the general population in mid-2016. They implemented a freemium model which allowed customers to sign up and get the product for no cost.

Their site is a huge success because of this.

Send messages that are relevant to recipients. Scroll down the website to see a list of common problems that target audiences face. Databox recognizes that sales executives, company owners, and marketers are often short of time. Is there a window of time that we can use to evaluate our data and make informed decisions about marketing and sales?

The first question is now “Do you know how well your marketing performed today?” Do you know your sales performance today? Dynamic messaging can keep you interested.

With an opt-in that reads “Free Forever”, you can get started immediately

How to be a better person

It’s better to remove the animation later on the page. I am skimming through the page quickly to get an idea about the product, but half the content is missing since it is just beginning to appear.

2. RedShelf

RedShelf makes eTextbooks available for students and digital publishers in an ever-expanding digital environment. RedShelf looked great when I first learned about it. But, I couldn’t help wondering why a textbook publisher would want eBooks. They would receive 60% less for every book they sell.

RedShelf’s strategy helped publishers make more long-term money. Publishers can make more money by selling books all year, rather than just when they are new or worn out. This is a way to encourage students to buy new books. Publishers make more money selling eBooks year-round since they cannot be resold and handed on to other students.

Their site is a huge success because of this.

Unambiguous calls-to-action (CTA). Within seconds, I can search for the book that I need and am directed to a website where it can be purchased and downloaded.

Specific messages. It can be challenging to market to people with different interests and needs. RedShelf simplifies the process by listing the benefits of its product to students, schools, and publishers.

Sales and support have their ways of getting in touch. Nothing is more frustrating than a client asking for support when you are trying to close sales. Both customer service and sales must know how to communicate with each other.

How to be a better person

The most popular products on the market should be the focus. Include the authors and titles of the most popular eBooks below the list to make them more visible. It is difficult to judge a book by its cover.

3. Evernote

Evernote‘s electronic notepad allows you to keep track of ideas and take notes from any location. This product has been my favorite for quite some time. It allows me to take notes while on the move and then access them from my computer at work.

Their site is a huge success because of this.

Messaging that adapts to changing situations. Many messages can be displayed in the same spot as the hero phrase “Meet Evernote,” which is your second brain. “–“Remember everything. You can streamline your operations by taking steps. “Succeed together.” You will receive messages that help you understand the potential benefits of the product.

It’s easy to sign up. Evernote now allows you to sign up with a Google account. This is in addition to traditional methods like email and passwords.

How to be a better person

You may also find other calls to action. The homepage has only two calls to action: sign up free and learn about Evernote’s enterprise offerings. Apart from the fact that Evernote offers a free membership, I know that they have lots of information they can use to attract new customers. This includes many plan options and customer anecdotes.

It is important to make it clear that the photos used are video files. After looking through the website, I realized that the three images used to show the product was all videos. According to 72% of companies, it’s crucial to have a video that is clear and concise if you want your conversion rate to increase.

4. Ellevest

Ellevest, a web-based investing platform for women is called. Ellevest is a web-based service that she says had an “ah ha” moment. She realized that the financial industry was “by men, for guys”, and it was time to change.

Many corporations and investing organizations were not aware of the income life cycles women experience. Consider this: Women’s income peaked at 40 while men’s earnings peaked at 55.

Ellevest developed a software tool to help women plan for an uncertain future, where they might earn less but live longer than men.

This is the only business that I would recommend to invest because of its website.

Their site is a huge success because of this.

Ellevest can understand its target audience. Ellevest’s message is more conversational than most investors and financial websites.

A simple call to action. The simple call to action “Get Yours” is powerful and encourages users to register for an account immediately.

The efforts of others have led to evidence. They have included quotes from the best company press coverage right below the header. Two of the three newspapers also have a majority of readers who are women.

How to be a better person

Create a new headline for the article. Despite its intensity, this message doesn’t immediately inspire me to take action. The bottom of the page contains a message directly addressed to women: “We live longer.” We don’t get equal wages. We don’t get equal wages. This is why, if I were to write the headline, I would quickly click the “Get Yours!” CTA.

5. Camping site

This project management system has more than 2.5 million accounts.

What makes their website so effective?

A memorable picture. Basecamp is a master at product photography. Too often, stock photos or images that are not closely related to the product or target audience are used. It’s not uncommon to feel overwhelmed when it comes to managing tasks.

The free offer outlines the benefits of signing up. The simple check marks under the call to action “Try Basecamp Free” address the unspoken question of Why and encourage consumers to sign up for the service.

The customer service is excellent. The site contains data and statements from customers that can be relied upon by visitors.

How to be a better person

Alignment of text. Because all the content is aligned in the middle, the webpage is difficult for readers to read. The likelihood of it being read is lower if your material is more difficult to read.

Conclusion

We have discussed various lead-generating website examples and how to make a website generate leads.