Every business uses email. And so do you. What can you do to make yourself stand out from the crowd? Email automation is what you need. That’s not all. This article will focus on the long. You will need to find the best ergonomic chair that you can see. Are you ready? Let’s get started!

What is Email Automation?

Email automation sends automated or triggered email to subscribers when they perform a specific activity or meet certain conditions. This is often done using a marketing platform or software. Have you ever received an email from your inbox right after signing up for a website? That’s email automation.

“But, I could just as easily send an email manually whenever a customer creates an account on my site, right?”

Technically, yes. However, imagine that you have thousands of account creations every day. Imagine how much time it will take to create these emails. You could spend it elsewhere. Email automation is a boon to businesses around the world because of this.

Email automation is the best way to stay ahead, no matter how small or large your company is.

What are the benefits of email automation?

Email automation is more than just about saving time and money. Here are some other benefits of email automation.

• Email automation offers the best way to communicate with your subscribers at the right moment. Email timing is crucial to the success of your campaigns, given the volume of emails that flood our inboxes each day. Automating allows you to take a look at your customers’ activities and send personalized messages. Personalization is a foundation for better customer relationships that lead to higher engagement and interaction and, ultimately, greater sales.

• Email automation improves productivity by leaps, bounds. Automation can take over the tedious tasks of scheduling messages and compiling lists. Your workforce will be able to spend more time on critical issues like fine-tuning content and strengthening customer relationships.

• Email automation allows you to send your subscribers relevant content every time. It also makes sure that there isn’t much time between messages. This will significantly increase your customer retention. Selling to an existing customer is more cost-effective than trying to convert a new lead.

• Automating your email marketing campaigns is easy when you have automation. Automating your email marketing efforts will make it easy to scale up regardless of how large your business grows over time.

Automated email campaigns for E-commerce websites

Email automation is not a one-trick pony. It offers you a variety of tools. You need to be familiar with the different types of automated emails to make your ecommerce website stand out from the crowd. These are discussed in detail in the following section.

Receive Welcome Emails

Your customers’ first communication with you is the welcome email. We all know the importance of first impressions. It is worth the price of a good welcome email, as it instantly builds trust with your subscribers. Automated welcome emails are more than just a great first impression. They also help to increase your credibility.

How? How? Customers now look forward to receiving it. If you don’t send one, your brand reputation might be questioned by potential new customers.

What is the secret to crafting a winning email welcome message? Let’s take an in-depth look at the following:

• Keep your subject lines engaging. This is the first thing that your recipients will notice about your welcome message. It should be persuasive enough to make your email openable. What is a good subject line for a welcome email? GoodRx: Why GoodRx is so popular — Hint: We can help you save.

• Your welcome message tone is crucial. This determines whether subscribers will continue to receive your communications. Your welcome emails should not sound too self-promotional. It doesn’t mean that you have to sell from the first email. Instead, it is a good idea to keep your welcome emails simple. You can confirm that the user successfully signed up or opted in, then thank them for their support and ask them to keep checking your emails. It’s easy.

• Give your subscribers an opportunity to take a specific action. The welcome email phase is when most people are most interested in your brand. Give them something to do. You can ask them to visit your blog, request them to whitelist your company, or invite them to look at your social media accounts.

• Offer a special deal. A new customer is something to be celebrated. You can share your joy with new subscribers by giving them a reward – a coupon, discount code, or any other type of reward . This gesture is louder than any other way to say “We appreciate your choosing us”.

• Add an opt-out or unsubscribe link. Integrity, honesty, transparency, and trust are the key to long-term customer relationships. We all know that not everyone will like your content, regardless of how appealing it is. It is therefore important that they have the option to opt out of your welcome email. We are certain that communicating with someone who doesn’t like your emails will only result in a damaged brand reputation.

Emails from abandoned cart

If you don’t have automated cart abandonment emails sequences, your email marketing arsenal is incomplete. Email marketers have no choice but to deal with abandoned carts, however frustrating they may be. An average cart abandonment rate of 81.08% is why it’s so important to have an automated workflow for abandoned carts.

Here are some tips to help you create your abandoned cart workflows.

• Don’t forget that the customers you are targeting with a cart abandonment campaign don’t have to be new shoppers. They are people who have already browsed your site and indicated a clear intent to purchase. They haven’t completed the transaction yet because of some reason. Your goal should be to entice them back and not give them information about your products.

• Abandoned Cart Emails are crucial. Timing is everything. These emails are usually sent in a series so it is important to maintain a consistent frequency. The first email should be sent within a few hours of cart abandonment. That will encourage them to take action. If not, you should wait at least 24 hours before they send the second one. It’s not your intention to be pushy. You simply want to learn what is preventing the buyer from purchasing and resolve it as soon as possible.

• Include an incentive. We mentioned earlier that abandoned cart emails are about luring customers back and nothing works better than an incentive. You can offer them discounts, free shipping, or a return policy within 45 days. Anything that will get their attention.

• Include a photo of the abandoned product in your email. It’s possible that they will have forgotten about the product in their shopping cart. What better way to stimulate their memory than by including the product in the abandoned cart email?

Post-purchase Emails

Marketers who are worth their salt will tell anyone that the real work begins after the purchase. Post-purchase automation workflows are crucial. You must contact your customers after they have purchased your product to find out how they felt about it. This shows your customers you value their opinions and strengthens their loyalty towards your brand.

Below are some best practices for post-purchase emails that you should keep in mind.

• Say “thanks”. This is an easy and powerful tactic that will do a lot of good for customer relationships.

• Include an interactive element. You can ask for their feedback and include a rating scale. Customers just need to hover over the scale to rate it. This will enhance customer experience.

• Cross-selling can be done by showing customers products similar to theirs.

• Additional information about the product, such as how to use it best, care tips and some FAQs, should be included in the email.

Re-engagement Emails

Do you have contacts on your mailing list that have not responded to your emails or have they not bought from you in the past? It is time to target them with an automated re-engagement email workflow. These people have been customers before and are therefore familiar with the brand. These people just need a little push to return to their shopping habits. A well-crafted reengagement email will do the trick. How do you go about doing it? These are some tips to help you get started.

• A single email won’t suffice to get in touch with a contact who has been absent for a long time. Re-engagement emails should be executed in a planned sequence.

• Re-emphasize your value proposition. Remind them why they signed up for you. Customers lose sight of what makes you unique over time due to the high level of competition in the market. This eventually shows in how they interact with you. Re-engagement emails allow you to register again on their radars.

• Highlight new benefits. You can leverage any new features you’ve added to your product to help your customers who aren’t active. Old customers love it when their favorite brand promises more value in their lives.

These are just a few examples to get your creative juices going.