Pinterest is more than just a great place to find cool photos. Pinterest marketing is a must-have for any business owner.
Although it’s less popular than Instagram and Facebook, you can reach more people without spending a dime. Pinterest is a visual search engine that can help you get traffic to your site. Let’s talk about Pinterest marketing to get you more interested.
Why use Pinterest for Business?
You should first analyze Pinterest to determine if it suits your needs. Most Pinterest users are women. If your target audience is only male, then maybe Pinterest is not right for you. You are still in the right place. Pinterest claims:
“85% of women said they use Pinterest to plan their small and big life events, as opposed to Facebook 53% or Instagram 44%.”
They call them The Deciders. This shows that there is a lot of buyer intent. This can help you grow your business with Pinterest marketing.
Pinterest Marketing vs. Instagram
Instagram is more popular than ever, so Pinterest’s first question was “What’s the difference?” Both are visual-centric social media platforms. What is the difference? User intent. You can create a Pinterest marketing strategy that is more efficient by understanding the differences between these platforms.
It is not possible to log in to Pinterest and like the pictures of your friends. It’s all about inspiration. You can use it for a recipe or a DIY treehouse. Your keyword is inspiration. If you have the right message your target audience will wait for you to get there. They are ready to be inspired.
Pinterest Marketing SEO
Pinterest is different from other social networks. While ads are cheaper than other platforms, the real value of Pinterest marketing lies within organic reach. It’s not a social network, but it is a good idea to call it that. It is more like Google, where users search for visuals only on the platform. Optimize your pins to answer queries if you are interested in playing that game. While there is no universal rule, the basic principles of search engine optimization apply to Pinterest. Search engine ranking factors are more relevant for social shares and engagement. You need stunning images to make Pinterest marketing strategies work.
Technical SEO is not about the aspect ratio of your pins. Pinterest supports vertical images more. Maximum 600 pixels wide by 900 pixels high
Your descriptions should be clear and concise. This increases your chances of getting more traffic for your pins. Search engine optimization is not quick. Brands need to invest money in ads to achieve quick wins.
How much will Pinterest ads cost in 2022
Pinterest offers many advertising options. The CPC model is a multi-level system in which every country has its own bid floor. It’s for example 0,10$ in the US and 0,07PS in the UK. Pinterest shared the minimum bid for every campaign type in each country.
Pinterest Marketing
Many business owners still overlook Pinterest. It can be a great way to get started with your marketing strategy. Outsourcing can be a good option if you aren’t confident with your marketing resources on a new platform. Many marketing agencies in Las Vegas are familiar with the platform and its benefits. To help you with your Pinterest account, you can find the top digital agencies in Miami in the world.
