Are you looking to find new ways to promote your business in 2016, or are you already doing so? Instagram is a great way to advertise your business in 2016. You can promote your products on Instagram and reach new customers through this photo- and video-sharing social media network.

Instagram was launched in 2010 and purchased by Facebook in 2012. It now boasts more than 400 million active monthly users. It also uses Facebook’s best practices to give businesses an advertising method that works.

Continue reading if you believe the idea of Instagram ads is worth exploring. This article will teach you how to make Instagram ads and get the most out of them.

To run Instagram ads, you only need a Facebook account and a Facebook Page. You don’t need an Instagram account. An Instagram account is not required.

There are two options for creating Instagram ads: either using the Power Editor or the ad creator tool. We’ll show you how to use each tool. Let’s begin with the ad creator tool.

How to create Instagram ads using the Ad Creation Tool

You must add your Instagram account to either your Business Manager or your Facebook Page. Your Instagram ads will display your Facebook page’s name, image, and URL if you do not have an Instagram account.

These are the steps to create an Instagram advertisement using the ad creation software.

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Visit your ad creator.

Your ad will need to have an objective.

Clicks to Website – This objective is used to direct users to a particular page on your website. For example, a page that describes your latest product or offers.

Website Conversions – This option is for you if you want your users to take a particular action such as signing up for a newsletter or buying one of the products.

Mobile App Installations – This is the best option for those who have a mobile application and want to increase downloads.

Mobile App Engagement – This objective is for users who want to interact more with your app via mobile devices.

Video Views – This objective is for you if you have a story. Showcase your customers’ happy faces or create a video about your product. You have the option to showcase your happy customers or make a product video.

Reach and Frequency: This option is for you if your message needs to be promoted and you have full control.

Page Post Engagement – This objective allows you to engage people through your Instagram ad, and increase your followers.

Mass Awareness – This option allows for you to reach a large audience but is only available through Insertion Order.

Once you’ve chosen an objective, it is time to give your campaign its name.

Next, enter your account information.

Audience

The audience you want to advertise to must be defined. Find out more about the targeting options as well as how you can choose the right audience for your Instagram ads. This isn’t a new concept if you are familiar with Facebook advertising.

There are two options: either create a new audience by filling out all required information or click the Create a custom Audience link in the box above the fields that you need to define a new audience. Click on the link to learn how you can create Custom Audiences.

Localization

You have the option to exclude or include people from different places. You can add states, countries, regions, cities, or postal codes. This option is not available for all countries.

Age, Gender, Languages

Age

You can specify the age of the people to whom your advertisement will be shown in the Age section.

Gender

You can select whether your ad will appear in the Gender section.

Languages

This field does not require you to enter any information. You have chosen a language that is common to your audience.

Targeting Details

You can select people based on their demographics, interests, or behavior. Click on the desired field to open a drop-down menu with many options.

Connectivity

Connections can be a great option for targeting because you can target a smaller audience. Your Instagram ad will receive more relevant views. Connect with people who are connected to your Facebook Page, App, or Event through Connections. Advanced Combinations allows you to combine connections to create more targeted options.

This Audience Can Be Saved

You can save your current audience to use in another Instagram ad with the Save This Audience option.

Budget and Schedule

Set the budget and timeframe for your ad.

You can define the budget and schedule for your Instagram ad.

Budget

You have two choices in the Budget drop-down menu: Daily Budget or Lifetime Budget. The amount you enter is the maximum amount you can spend every day. The second option will allow you to enter the maximum amount you will spend over the entire time that your ad is running.

Schedule

You have two choices for your schedule. Depending on your preference, you can choose one or the other. You can set a period for your Instagram ad to run.

Optimizing Ad Delivery

There are three options: Daily Unique Reach, Impressions, and Post Engagement. Below is a brief description of each option. You can choose the one that best suits your needs.

This debate has been about Post Engagement and Impressions. Which is better? It all depends on what your goal is. It all depends on your objective. Are you looking to establish yourself as a brand or to get users to take a particular action? Impressions are the right choice if your goals are to gain more visibility.

Post Engagement is the best option if you want your Instagram users to like, comment and share your ad. You can combine both options. First, create an ad that focuses on awareness (resp. You can then move on to engagement. This works well for brands that are not yet well-known but want to be trendy.

Bid Amount

There are two types of bidding: Automatic or Manual. The first allows Facebook to set the number of your Instagram ads’ bids, while the second allows you to place the bid according to your preferences.

What Happens When You Are Charged

You can choose how much to charge depending on what objective you’ve chosen. You can choose between impressions or actions for some goals, such as Post Engagement. You need to decide which option is most effective for you based on your objectives and budget. Find out what you’ll be charged depending on which option you choose.

Ad Scheduling

You can schedule your Instagram ad at specific times and days of the week if you have set a lifetime budget.

Type of delivery

You can choose from Standard Delivery or Accelerated Delivery in the Delivery Type section. If you are promoting a time-sensitive event, we recommend you choose the first option.

Ad Set Name

You will need to give your ad-set a name to complete the Budget and Schedule step. In the following fields, you can enter your name:

Format

You can choose the creative for your Instagram ad in the Format section.

You have two options: create a new post or reuse an existing one. This article will explain how to create an Instagram ad.

First, decide whether you want to use a single image/video.

Media

Next, upload the media that you wish to use.

You will have three choices if you choose to use one image or video. These are Images, Slideshow and Video. You can choose the one that you like. You can see a brief description of each option to the right.

Text

Connect your Instagram account and Facebook page.

You can select your Instagram account and Facebook page to represent your business in the ad.

Headline, Text, Call-to-Action

Enter the title, text, and call to action.

Headline – Your headline will vary depending on where you place your Instagram ad. The Preview section will show you how it will look.

Text – Make sure to pay attention to your Instagram ad’s text and clearly explain what the promotion is. People must click on your ad to take the necessary action.

Call to Action – If you wish to add a call to action to your Instagram ad, you can. You have several options: Book Now, Apply Now, or Contact Us. All of these options are available in the drop-down menu.

Advanced Options

News Feed Link Description: This option is for providing additional information to your visitors about why they may want to visit your site.

Display Link – If the link you wish to display is long, this option is for you. You can choose a shorter URL that is easier to remember.

URL Tags – This option is for replacing the tags in your link with new ones.

Preview

This is where your Instagram ad will appear. You can also choose the location. Click the Remove button to make your ad only available on Instagram.

Click on the green Order Now button to complete the process.

How to create Instagram ads using Power Editor

Power Editor allows you to create multiple ads quickly and efficiently. You can:

• You can group ads in ad sets or campaigns to monitor their performance.

• You can edit ads – This feature is fantastic because it allows you to do A/B testing and allows you to change the parts that don’t work.

• You can organize your ads and campaign – it’s always easy to find what you are looking for in just a few clicks.

• Use the Power Editor to see and utilize the most recent features. This is where Facebook’s new advertising features shine.

Power Editor is only compatible with Google Chrome.

Follow these simple steps to create an Instagram advertisement in Power Editor.

Objective

Go to your Power editor.

Click the Manage Adverts tab at the top-left corner of the page.

Click the + Create Campaign tab.

You have three choices: Choose a campaign, choose an advert set, or create a new advert. You can either use an existing campaign or create a brand new one by clicking Choose a Campaign. You will need to register if you create a new campaign.

• Name of the campaign

• Type of buying – Auction or fixed price. The first option is the best as it allows you to purchase adverts that are tailored to your audience and length. You can choose Fixed Price to indicate the exact amount you will pay for your ad placement. The auction, on the other hand, allows you to place a bid for it. The latter option is usually more profitable, especially if you are a new advertiser. You will likely be charged a lower price.

• Objective – You will be able to choose an objective that Instagram supports.

If you check the boxes, the second and third options – Choose an Advert Set or Create New Advert respectively – will only be available.

Check the box to Choose an Advert Set. You will have two choices: either use an existing advert set or create one. You will need to complete the Name Advertfield to create your Instagram ad.

Click the blue button to create a new tab in the lower left corner.

Your new Advert Set will be displayed in the Advert Sets Table.

You can edit it by selecting the new set of ads and clicking the Edit button.

Next, determine the budget and delivery schedule for your advertisement. Let’s take a look at each one.

Budget and Schedule

Enter your daily budget. You can see the daily budget for your budget on the right.

Next, set a start date and an end date for your Instagram advertisement.

Audience

There are two options: either create a new audience by filling out all required information or click the Create a custom Audience link in the box above the fields that you need to define a new audience. Click on the link to learn how you can create Custom Audiences.

Placement

Select Instagram from the Choose your placements menu. You can choose which mobile devices your ad will appear on by selecting the Mobile Devices option.

Pricing and optimization

Optimization for advert delivery – Here you can choose how your Instagram ad will be delivered. Because it is the most cost-effective option, we recommend you choose Link Clicks to Your Website.

Bid amount – You have the option of choosing between Manual or Automatic bidding. Each option has a brief description. You can read them all and decide which one is right for you.

There are two ways to pay for your charges. CPC is the best option as it allows you to only pay when someone clicks on an ad.

Advanced Delivery

There are two delivery options available: Standard Delivery or Accelerated Delivery. If your event is urgent and you need to reach your audience quickly, we recommend that you choose the first option.

Design recommendations for Instagram ads

These are the requirements for your Instagram ads:

• Your image’s text should not exceed 20% of its area.

• Your image should measure 1080 pixels in width and 1080 pixels in height

• You should not exceed 30MB for Instagram ads that feature a video.

• Your ad text can contain up to 300 characters.

The Facebook Advertising Guide will provide more information about each type of Instagram advertisement. You can click on the topic that interests you to see recommendations for Instagram ads or Facebook ads.

What Instagram Ads Look Like and Where They Are Posted

Instagram ads are displayed in users’ newsfeeds. There are three types: Photo Ads and Video Ads.

Photo ads and video ads can appear in different formats, depending on your preference: square or landscape. Carousel Ads can only be displayed in square format. Carousel Ads have the advantage of allowing you to upload multiple images which can be viewed by people using the arrows on the right and left sides of the image.

The Sponsored icon is located at the top right corner.

You can also use a call to action button if you wish. It will be located in the lower right corner of your ad.

Below the image, video, or carousel, you will see the text of your ad.

How to measure the results of your campaign

Your Ads Manager allows you to measure the effectiveness of your Instagram ads. You can also export reports using Power Editor.

Ads Manager

You can view your campaign schedule and metrics using your Advertising Manager. You can save reports and modify the columns of the table.

These steps will allow you to see your metrics:

1. Visit your Ads Manager.
2. Select the campaign that you wish to analyze.
3. Click on the Placement. Click the Placement. You’ll see Instagram as one of your placements. Depending on what objective you chose, there will be different results. Additional information is available, including the Amount Spent as well as the Cost per Result.

A table is also located at the bottom of this page. You will see a Breakdown option. Click on the button and select Placement. The following information will be displayed to you: Results, Reach, Costs, Budget, Amount, and More.

Click on the drop-down menu Columns to view more metrics. Then, choose Customize Columns. You can add the metrics that you like.

Power Editor

You can also view how your Instagram ad is performing, by exporting and creating reports in Power Editor.

1. Go to your Power Editor.
2. Click on the Reporting tab.
3. To add your desired metrics, click on the drop-down menu Columns Performance and select the Customize Columns option.
4. Click on the Export button to export the report and then download it.

The Best Instagram Advertising Practices

Use Attention-Grabbing Visuals

Instagram is all about visuals. This social network is popular because it allows users to share beautiful, inspiring videos and images. You should make sure your ad is in line with their expectations. Don’t use stock photos. You can either take the photos yourself or hire an illustrator or professional photographer to help you. Users should see your images and videos in their news feeds.

You can use a branding element to promote your brand or make people remember it.

It is possible to align both your organic and paid content. This will allow users to understand your message and will make them see you as a brand.

Images should serve a purpose. You can tell a tale or show a real-life example. Your brand can benefit from something you have to say.

Instagram ads should appear as part of the user’s newsfeed so they don’t interrupt the user’s experience.

Videos are more engaging so make sure you use them. You’ll gain more followers and traffic. To bring your story to life, use a video.

Include a call-to-action

In your video or image, you can add a call to action. This will encourage users to take the action that they desire.

Don’t Forget Hashtags

Hashtags are very common on Instagram. Both trending hashtags, as well as branded hashtags, can be used. You can use trending hashtags to help people find your brand. However, you can also use branded hashtags to build your community.

Hashtags can help you reach more people and increase brand engagement. Both broad and targeted audiences can be reached.

Direct users to valuable content

Your Instagram ads should direct users to the landing page relevant to their needs. Your landing page should be mobile-friendly to ensure a great user experience and increase conversions. Do not give them too many options. Just describe your offer and use relevant visuals to make your call-to-action clear.

Summary

Instagram users use it to discover, like, and then share what they like. This could be a photo or a video. They aren’t logging into Instagram to purchase winter tires or new shoes. Don’t bombard them with promotional messages. This will not work! Instead, make use of the social media platform to increase brand awareness and encourage people to interact with your content. You can make them love your brand, and they will spread the word about it. Your followers should be part of your story.

Your business should not overlook Instagram advertising. Your brand can be seen by thousands of potential customers and made more popular. It’s easy to do. It’s easy to follow some simple rules and reap the rewards.