With 77% of Americans owning smartphones, the development of mobile technology continues to grow. The mobile app is now an integral part of any company’s marketing strategy.

This page will give you seven branding tips to help you create an app that is more successful in generating leads and conversions. Call us today for a strategist to discuss branding your app.

1. Your design should be user-centric

Consider your audience when creating your app. 

It is important to understand user expectations when creating an app. What are they expecting it to do?

These considerations are crucial to consider when creating your app. Design, layout, and functionality are all important.

Your app will be judged by your audience. 

You should consider the following things when building an app: usability, functionality, and performance. Think about how your audience uses your app and how you can make it more user-friendly.

2. Choose the best name

A branding app development process does not end with the name. It is important to choose a name that is consistent with your brand.

You need to choose the right app name. Users will find your app confusing and uninstall it.

Names must be relevant to the purpose of your app. Snapchat allows you to send and snap photos, as well as chat with friends about your messages. 

Your app’s name is what your target audience knows. It makes it more difficult for them to spread the word about your application.

Your brand must be consistent with the app. You should choose a name that is relevant to your app.

3. Choose the appropriate icon

The icon is your app’s most important branding element. Choose an icon that is relevant and conveys your brand.

Icons are associated with brands. This will allow you to build brand associations.

An icon should stand out and be distinctive. It is important to match the colors of your app’s app’s icon colors.

4. Conduct A/B testing

App branding is a key part of app design. Testing helps you to understand your audience’s preferences. 

A/B Testing involves changing small elements at once. This will help you improve your app and get better results from users. 

It is not always easy to know what your audience likes or dislikes about your app. This will allow you to improve the branding of your app.

5. Compare your competitors

Apps may be available from your rivals. It is possible to find apps. This will help you improve your app’s branding.

Look at your competition’s apps and take notes: 

• What are you most impressed by the app?
• What do you think about the app?
• What’s its purpose? Can you use it?
• Can you create an unforgettable experience for your audience?
• How can they advertise their brand on the app?

Asking these questions will help you understand your competitor’s app. You can then identify areas where you can make improvements to your app to get ahead of your competition.

Analyzing the competition will help you create an app that’s unique for your company. This will make it stand out from your competitors and increase your app’s appeal to customers.

6. Give users a sense of belonging

App development can be difficult as it requires users to interact with the app regularly. 

Think about your audience when creating your branding app. 

Users of Fitbit are enticed by their app to track all their stats. They also allow users to connect with their friends to share stats, participate in challenges, and more.

This encourages Fitbit users to be more active and encourages them to open the app more often. When creating your app, you need to think about elements that will motivate your audience to use it.

7. Be consistent

As your business develops, your brand will change. Your brand identity must be consistent with your audience.

Colors, typography, and other elements are associated with your brand. People may be confused by your app or not recognize it. 

Keep your colors and typefaces the same. It is better to keep your users interested in your app than make a complete overhaul.

Starbucks is a great example. Starbucks uses consistent fonts and color schemes but regularly updates its app to make it more user-friendly. 

Kobe Digital can help you create a brand for your app.

App branding is key to ensuring that your app succeeds. Kobe Digital can help you create successful apps.

Full-service digital marketing company. We are a full-service digital marketing firm that offers full-service services.

If you’re looking for a company that drives results, you’ve found it. We will provide a dedicated team to drive results for your business.

Start branding your app now to see results

To discuss branding your app and attracting more leads, contact us online

We want to help your company reach new heights!