Customer loyalty works like a Fixed Deposit Box for every company. When your brand needs a penultimate client association, it pays. Your aggressive marketing campaigns are the reason your FD starts to decline. The following tweet shows a customer explaining why he would switch streaming services because of aggressive marketing campaigns.
Your customer relationship can be greatly affected by slowing down and being steady with your marketing strategies. Your business will benefit greatly from organic marketing strategies. This can prove to be more profitable than investing in new customers. According to the Harvard Business Review, generating new customers is 25 times more costly than keeping existing customers.
We are here to help you find the best ways to build customer loyalty in your company with an app.
Advertise in the apps
Advertising is a good marketing strategy. However, don’t be too aggressive with your in-app ads. You can design ads that are relevant to the page, and personalize them. Advertising can be minimized if you let your content shine and give ads the backseat.
Because it can distract from the main content of your app, advertising content shouldn’t be a hindrance. According to customer retention discounts/coupons. Amazon’s strategy shows how it is possible to partner with non-competing entities in order to offer discounts.
You can see that Amazon.com has partnered up with streaming services such as Starz and Disney plus. Amazon Prime Video, however, is the streaming service of Amazon.com that competes against Disney’s services. Amazon’s original business model was based on the retail eCommerce marketplace. Interest conflicts are therefore reduced.
Social Impact
Any brand can offer an inclusive customer experience through social media. It is one of the most popular channels for connecting with customers, reaching more than 3.5million users around the world. Here are some ways to increase your brand’s social media presence.
User-Generated Content(UGC)
User-Generated content is often called a social media exclusivity, but it’s now more common. Brands can make use of user-generated content to create unique gamification features for their mobile applications. Let’s look at a travel app that offers the best deals on hotels, flights, and holiday packages.
Travel businesses can use the best mobile app development company to develop a social feature that allows consumers to share photos and videos about their vacation experiences.
The app will reward users with points that they can redeem later for travel coupons or discounts. Based on the photos shared on social media, consumers will share their experiences and attract new customers to your business. Consumers can also be encouraged to post reviews and feedback on social media platforms. You may offer rewards.
Customer Service
Because it provides a personal experience, social media messengers can be a great way for customers to communicate with them and help solve their problems. According to Salesforce 81% of customers prefer live chat or online support when addressing their problems.
You don’t have to communicate through one channel via your website or app. Instead, you can add features like social media messenger integrations to your brand app for customer support. You can also add chat messenger services such as Whatsapp via an API or Application Programming Interface.
Virtual Medium
Virtual assistants are now as common as cheeseburgers. You have many options, from Siri to Alexa. Google assistant is now an integral part of every Android smartphone. An estimate suggests that there will be over 8 billion virtual assistants by 2023. This can be used to build customer loyalty.
Virtual assistants can be a great way for customers to get the best service. Third-party APIs can be used by app development companies to integrate voice assistants into mobile apps. The Siri Kit offers APIs that can be used to integrate Siri into an app.
You can also create a virtual assistant that is unique to your brand. With the help of AI algorithms, these customized assistants can increase customer loyalty and encourage user engagements. This allows you to view the user’s perspective and get important information about your products or services.
Push Notifications Personalized
Push notifications are a great way to increase user engagement and customer loyalty. You can customize your CX (Customer Experience) with a variety of push notifications. Push notifications are becoming more efficient with the introduction of new technologies such as iBeacon and BLE (Bluetooth Low Energy).
These technologies allow you to target local customers near your business. Every push notification, from the initial transaction to onboarding a customer, can be created in line with your brand. Let’s take a look at some examples of push notifications that you could use.
Notifications for Onboarding
It’s a great way for you to show your concern about customer experience. The onboarding push notifications are a great way to personalize the customer experience when they join a company.
Onboarding notifications can be used by any brand for more than just an introduction. Your customers can be helped with the next steps or you can offer a discount.
Real-time notifications
Engaging consumers with real-time data is a great way of engaging them. It provides instantaneous data about location, health-related information, and other useful information that can help you engage users. Mobile app developers can design custom real-time notifications.
Conclusion
Three key factors that determine customer loyalty are engagement, gamification, after-sales support, and gamification. We have provided practical solutions to improve all three pillars, engagement, gamification, and after-sales support. Mobile app features can be used to personalize your experience beyond the standard loyalty and discount programs.
If you’re a brand that makes kid’s clothes, customers will love parenting tips. You can also offer push notifications. You only need a tech partner who can personalize every message according to your brand!
