Business Insider estimates that app installation ad revenue will reach $6.8 billion by 2019, up from $6.1 billion at the end of 2017. You need to plan your app store campaign carefully because of the increasing competition.
Statista reports that there were more than 224 million apps downloaded globally last year. Your business might want to consider a paid installation campaign as part of your digital marketing strategy. These 10 tips will assist your business in setting up an app store advertising campaign.
The United States average smartphone user spends 90% of their time on apps. The popularity of social media apps such as Snapchat and Instagram is growing rapidly. Moms all over the country are addicted to Pinterest and Candy Crush continues to save millions from boredom each day. 140 Billion apps have been downloaded from this app store since its creation and that number is only growing.
Advertisers have taken notice of the increasing number of consumers who interact with apps regularly. Google AdMob, one of the most prominent mobile advertisers, has over 1,000,000+ Google Advertisers and 1,000,000 apps that use its services. Here are 10 things to help you get started with your app store advertising campaign setup.
1. A Campaign Made for Mobile
The first question you should ask yourself is “Where do you want your ads to appear?” Like any other app store advertising campaign, you need to first decide its nature. Search is a major factor in optimization.
According to the leading digital agency, Aumcore mobile app display networks are the way forward. These networks generate more traffic, which in turn increases your brand’s visibility. You should consider the advantages of both displays and search to determine which campaign type will be most effective for your business with a mobile app store advertising campaign. Start by selecting “Mobile app installations” from the available campaign options to get your app featured in both the Apple App Store and Google Play.
2. Optimize for all Devices
Mobile devices play a significant role in this campaign, with users spending 90% time in apps.
However, don’t forget your desktop users. Your campaign should be optimized for all platforms. You shouldn’t limit the reach of your campaign by considering iOS vs. Android. Select “All operating systems” to expand your reach and do this.
3. Select the network that is best for your business
Low-quality users will be drawn to your ad by certain platforms. This means that your campaign will receive a lot of traffic without any actions being taken. To ensure your business achieves positive results, identify the networks that are driving the highest quality users. Marketing strategy is essential for your app.
Success could be defined as anything, depending on the goals of your business. Once you’ve identified your success factor, determine which network is best suited to serve your business.
4. Keep within your means
Failure does not mean success. While we all want to see viral numbers, it is not the right plan to bankrupt your business. When it comes to app store advertising campaigns, set a realistic budget.
An agency might be the best option for small- to medium-sized businesses that aren’t comfortable managing finances. If you are not able to focus on the desired result, consider hiring an agency.
5. Organic Growth is a possibility
App searchers will often search for the app they are looking for or find it along the way. ASO tips and tricks can help you. App store optimization is a process that increases your business’ visibility by increasing the number of apps installed. This determines where your app will be placed in the store.
Paid sources can help increase downloads and organic growth. People will be more likely to see your app growing in popularity and momentum. This approach can be used as part of an app store ad campaign to determine if your business requires more time with your customers.
6. Click Insurance
It can be difficult and time-consuming to track clicks back to their source. You can better understand the user journey by making sure that the connections you set up the track the last click of the user. This is particularly important if your budget is tight as it can lead to overcharging.
7. Sign the deal with your users
What is your call to action? Is your ad compelling users to download your app? Do your research to find out what attracts consumers to you. It is important to be in the right place at the right time. However, captivating your target audience will close the deal. Make the following selections: Decide whether you want to focus your campaign on clicks or installations.
8. It is still important to provide a user experience (UX).
There are many models on the market. However, there are also many versions of operating systems available. Targeting specific devices will help you determine the most suitable operating system for your app. Planning is key to driving traffic. A well-thought-out UX will help you drive traffic. To better serve your target audience, think about factors such as iOS vs Android or Wi-Fi-only connections.
9. Analyze the Data
Hubspot provides a detailed understanding of your KPIs through cohort analyses. These analyses are used to compare engagement (number of visits, frequency, etc.). or monetization (in-app purchases, ARPU, ARPPU, LTV, etc.) of various user segments.
This data is vital in helping app marketers optimize future ad spending and target. This allows your company to see how different cohorts compare and gives you the ability to pinpoint where your campaign is gaining the most traction.
10. Measure Success
It doesn’t matter if you’re trying to increase installs, drive traffic or increase engagement. Keep in mind the goals that your company set when it created its app store advertising campaign. Keeping everything on track is key to positive results. Remind your team about your end goal and what success looks like for your business.
