05/22/2023

Top AI Tools for Digital Marketers in 2023

Insights

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It’s not just you.

With so many options available, it’s hard to pick the right tool.

To help you start, we have put together a list of the top AI tools to use for different types of digital marketing.

  • Advertising creative and copywriting
  • Copywriting assistants
  • Generation and Content Creation
  • Social media automation

The information provided below can help you determine which AI tools are most suitable for your needs.

The Best AI tools to automate Ad Creatives

Here are some creative automation tools to help you create engaging copy and eye-catching graphics for your campaign or brand.

AdCreative.ai

AdCreative.ai, an AI-based creative tool for advertising and social media, has much more to offer than an AI firm. AdCreative.ai has one of the largest databases when it comes to high-converting advertising creativity.

The app automatically chooses your brand colors, however, you can change these if desired. You can also select your colors.

After creating a draft, click “Generate” to activate AI.

Select the formats and sizes you want to use, along with the post options.

The sample below shows how AdCreative.ai can create a variety of attractive ad creatives within a matter of minutes.

Top Features

Every plan includes unlimited AI generation, unlimited images, and Creative Insights. They work together to produce headlines that are both engaging and resonate on all advertising platforms.

AdCreative.ai was voted the #1 Creative Automation Platform on G2 for Winter 2023. More than 20K customers are served by this platform.

Pricing

The two plans are subscription-based. Startups are priced between $29 and $149 a month and include a set number of credits. Pros begin at $189 and offer a tailored plan to users looking to scale. Users who subscribe annually get two months free.

Users can test out a project for 7 days before committing to the full price.

Semrush customers can get a 30% off. Enter the code SEMRUSH30 at the checkout to receive a 30-day free trial for AdCreative.ai.

Abyssale

The slogan of this highly-rated software for creative automation is “One Design”. Variations “. Abyssale provides over 100 templates for various industries, including real estate and email marketing.

The user can use as many images or videos automatically generated for their social media campaigns, emails, advertisements, and organic marketing.

Top Features

Abyssale is a fast and easy way to deliver ads. You can customize the ads even after you have chosen a template. You can send your images anywhere and anytime.

This company provides a solution to companies who want to exponentially scale up their creativity.

Pricing

Abyssale offers four subscription packages based on the number of users and credits provided each month. Users can upgrade from Essential to Advanced for 2K credits, 5 seats, and dedicated support at $79 per month. Premium subscribers receive a 50K credit and 10 seats for $299 per month.

The annual payment will result in a discount of 20%. A special Enterprise Account can be requested to create custom solutions. The 7-day trial is free for first-time users.

Hunch

Hunch is a powerful digital advertising tool that streamlines both the video and image ad creation process. The ad-buying process is also automated.

As a Meta Business Partner, I find it fascinating how technologies like Hunch that are self-serve could disrupt the programmatic world.

Hunch’s automated ad templates are especially useful for brands and businesses that want to customize omnichannel campaigns. Hunch accomplishes this through the analysis of data collected from social media. This tool provides you with deeper insights into what is working and what can be done to capitalize on that data to create experiences tailored to your target audience.

Hunch provides creative localization of international brands and products to contextualize messages based on your user’s location.

Top Features

Hunch’s platform allows brands and agencies to experiment and test thousands of image and video templates.

Customer support is the best feature. Hunch offers a 24/7 Slack channel for technical support. Each customer has a Customer Support Manager, who is a Meta-certified blueprint expert.

Pricing

Hunch is a company that focuses first on brands and agencies, while also focusing on flexibility to help them achieve their goals. To get a quote, you must fill out a form.

The Best AI Copywriting Software

Let’s discuss AI copywriting technologies that will increase engagement, and help scale up your content efforts.

Craftly

You can use AI but still keep the element of human editing. Craftly is a great option.

Craftly, an AI-based copywriting assistant, is the only one that uses real feedback (positive and negative) to build its models.

Craftly should improve with each use.

Your generated content will sound more conversational and natural.

AIs that lack this element tend to be rambling and repetitive, wasting time.

Craftly has 100+ features for multiple communication and media types. These include social media postings, long-form blogs, email outreach campaigns, ads, and ad copies.

Craftly offers an appealing option to international marketers or brands that have a large global audience. It is particularly true when native speakers are used to teach the language of the selected product.

Top Features

Craftly’s main product is its long-form Blog Builder. This allows users to draft an article in full on any topic they choose, with multiple sections and options. They can enter the tone and voice of their company, personalizing the content.

AI-based copywriters tend to be less accurate, especially for long requests. As the AI continues to ramble, it can become more random. Craftly takes the lead with its Blog Builder by using a hyper-trained machine in the background.

Craftly offers a variety of choices for writers when selecting a message. The AI is combined with human expertise to create a powerful tool.

Pricing

Craftly’s pricing is determined by word count. It offers several subscription options.

We have an offer just for you. Enter the code SEMGIVES40OFF to get 40% off for your first year of Craftly.

Semrush SEO Writing Aid

Semrush developed several AI-based tools that help teams to optimize their content marketing efforts.

The search engine writing assistant (SWA), allows content writers to optimize their content by targeting keywords and SERPs. Get real-time suggestions when you enter your content in the Semrush interface or use the integrations (such as Google Docs or the Microsoft Word Add On or WordPress plugin).

SWA also measures readability and tone of voice, and it detects plagiarism on the web. SWA provides you with a score out of 10. It then gives recommendations for how to refine and improve your content.

Top Features

Marketers can use it to produce text variations tailored to different audiences and platforms.

Pricing

SWA forms part of the Content Marketing Toolkit. The suite includes SEO templates, topic research, and tracking functionality.

Grammarly

Grammarly is a tool that can improve the quality of your writing. It will detect grammatical errors, inconsistencies, and plagiarism.

This platform allows you to create your copy independently or with the integration of other platforms like Google Docs, Gmail, and Google Docs.

Top Features

There are accounts with more advanced features, such as suggestions to improve sentence structure or tone of voice.

Pricing

The Grammarly account is free and will not expire. Grammarly is free and never expires.

Best AI content generators

Are there AI tools that claim to automatically create content? Our solutions only need a prompt for new ideas or can reuse content across multiple platforms.

ChatGPT

Since 2022, chatGPT is amplifying conversations on AI’s capabilities.

Type a question to start the tool. The sentence can be one or two sentences. But you can direct the bot to generate copy that is based on the topic, the tone, or any other criteria.

ChatGPT developed by Open AI, uses large language models (LLMs) to generate surprising conversational text. The LLMs can be trained to anticipate which words in a given sentence will come next.

ChatGPT is used for many different purposes by its users. Users have used ChatGPT for a variety of purposes.

Top Features

ChatGPT is a great tool for content creators. ChatGPT’s outputs aren’t entirely original, but they are built on existing sources.

Many developers use this technology to automate repetitive tasks and code applications.

Pricing

ChatGPT is currently free as the software claims to be gathering feedback during its research preview period.

Jasper AI

JasperAI can generate well-converting copy for landing pages, ads, blogs, and much more by simply answering a few questions.

The tool claims to be able to reduce the time required for content creation by 10x while ensuring that users receive content that is 100% original and plagiarism-free.

You can create short- and long-form content with the integration of Jasper AI into Surfer SEO. Also, you can unlock tools for keyword optimization.

Top Features

Tired of using the same templates over and over again? Jasper’s Chrome Extension lets you create open-ended commands. Create content in the platform you prefer, like Gmail, Outlook, or Salesforce. This database is available in 29 languages. It is a perfect solution for international brands.

Pricing

Jasper provides a 5-day free trial on all subscription plans. Starter Level costs $24 for 20K words. Boss Mode starts at $49 for 50K. Users can scale the account size to meet their needs. This allows teams to grow more easily.

These are the best AI tools for social media

We examined two highly-rated solutions for social media that focused on automating and optimizing ads.

Smartly.io

The Smartly.io solution is a powerful AI tool that helps marketers increase conversion rates on paid social.

The dashboard of Smartly.io allows you to create ad campaigns while staying true to your own brand.

The software’s automated workflow allows users to instantly publish and update ads.

The predictive algorithms of this tool can assist social marketers in optimizing their bid strategies, budgets, and audience targeting.

Top Features

A product with AI is available that offers social media marketing professionals managed services to help them get the best return from their campaign. For those who are new to AI and want to maximize the ROI of their investment, working directly with a team can be an excellent option.

Pricing

Smartly.io’s website does not include pricing. To discuss your requirements and be onboarded by a specialist, you’ll have to request a demo.

Celtra

Celtra allows you to automate your creative process while maintaining full control of your brand. Celtra works well for media companies and agencies that require hundreds if not thousands, of choices when running a campaign.

Celtra offers services to all industries, although it is focused mainly on apparel, retail, and consumer packaged products.

Top Features

Celtra’s client list includes CNN, Adidas, and Spotify. Even more impressive is its research on creative automation.

Pricing

Celtra also does not provide pricing details. To schedule a demonstration, you’ll need to speak with its sales team.

Digital Marketing and AI: What are the long-term implications and thoughts?

Artificial intelligence isn’t a replacement for content creators, writers, or designers. AI can be used to increase productivity by automating routine tasks.

Artificial intelligence can help us to be more productive.

AI has yet to be able to produce original ideas, much less determine if they’re worth following. ChatGPT agrees.

To determine the best use of AI, we’ll observe how creatives and marketers utilize it. AI could be a good tool to help marketers with their pain points.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.