Over the past few years, artificial intelligence (AI), has changed the world. This fascinating, emerging technology has changed the way many of us work in a wide range of industries. It provides a set of new tools for professionals. AI and automation are game changers in the marketing world. We can automate labor-intensive tasks and have more access to information and insights than ever before. Many marketers are still trying to catch up with this relatively new technology. To help you, we have created the ultimate guide on how to use AI in your email marketing campaigns.

We’ll explore AI and its role in marketing, as well as email marketing strategies. We will also explore some tools and examples that can help you to get started with AI email marketing.

What are the most common challenges to a successful marketing strategy via email?

Let’s explore the challenges professionals face before we discuss how AI can improve your email marketing strategy. We’ll see that artificial intelligence can help overcome many of these challenges.

The Integration of Technology

Data is a new commodity in the modern world. We can gain a better understanding of trends and information by gathering and using large sets of data. This can be the difference between marketing success and failure. It can be difficult to combine data from different sources to create a single database. Manually doing this is frustrating and time-consuming.

Deliverability

Deliverability is the ratio of emails sent to those received by the intended recipients. This ‘bounce-back’ may be due to a temporary error or a permanent one. Some ISPs will block you if you have a poor deliverability rate. This can make the situation worse.

Subscribers: How to grow and keep them

Email marketers know the struggles of trying to maintain and grow their mailing lists. You don’t need inactive or undeliverable contact information on your mailing list. Buying email lists is not a substitute. Finding high-quality leads who are likely to engage your content is the key to growing your subscriber list.

Measuring effectiveness

How can you tell if an email campaign is a success or not? It may seem like the answer is obvious, like more orders or sales, but results are not always easy to measure. You need to analyze the entire sales process to understand the impact of all the factors.

Personalization

Authentic connections are the key to building relationships with your customers. It can be difficult to build relationships with customers when you are sending generic emails to thousands. Personalization is a key factor in boosting open rates and building relationships. It can be difficult to succeed with email marketing without the right tools.

Improve key metrics

This is related to the measurement of effectiveness. Understanding your bounce rate, click-through rate, conversion rate, and open rate is one thing, but trying to improve them is another.

Ask these questions to optimize your email strategy

Now that we have identified the challenges you may face in your email marketing campaign, let’s look at possible solutions. As it depends on what you do and your expectations, there aren’t many cookie-cutter solutions. You can optimize your email strategy by asking yourself a few questions.

How do we manage our campaigns?

Consider the entire process of planning, executing, and analyzing campaigns. Do you have pre-defined roles? What software are you using and how is it integrated with other systems? Who is responsible for each element? You should be able to answer all of these questions, but if you don’t, then it is time to start clarifying the process.

What is success?

What are the metrics that determine if an email is a success? Do you focus on conversions or open rates? Are you aiming to increase sales or traffic to your site? How do you compare performance from year to year? These points may vary depending on the circumstances of your business, but if you want to be successful, you must have firm answers.

Is our site mobile-friendly?

Mobile users account for a growing amount of web traffic. How many of your users read your emails on mobile devices? Are you designing your content with mobile users in mind or not? Consider a scalable, responsive design. What is the mobile user experience like?

Who is the target audience for our product?

Have you identified a specific audience? What customer personas are you appealing to? How do you segment your marketing to target different audiences and segments? What data do you use to make these decisions? Each of these questions brings up an important question about your targeted activities.

Test new approaches

What is your split-testing strategy? What are the elements you will be comparing? How often will you test and evaluate the effectiveness of your emails? These questions will help you plan future activities.

What is Artificial Intelligence (AI)?

Artificial intelligence sounds like something straight out of sci-fi movies. The term artificial intelligence conjures images of robots that mimic human behavior, and distant supercomputers. It’s a more modern and practical thing.

AI is a term that covers many different technologies. This umbrella includes machine learning, natural language processing, and deep learning. It is a computer-powered system that performs cognitive tasks as well or better than humans. Artificial intelligence can be found in a self-driving car, the recommendation engine of a streaming service, or even a voice assistant.

In marketing, we consider AI to be an intelligent automation tool. Marketing AI is capable of making recommendations, making predictions and even taking its own decisions. This technology also eliminates the need to manually sort through data and fill in fields.

What are the benefits of AI in email marketing?

Let’s look at the benefits of AI before we discuss how to use it in email marketing. AI can help you with your email marketing in several ways:

You save time

Automating tasks is one of AI’s key features. In addition to this, many technologies adapt themselves as they gain experience. Previously time-consuming tasks are now done in the background and become more efficient over time.

You can get better results

You can start to see results as soon as AI technology adapts. You’ll notice that key metrics like open rates and click-through rates will increase as you refine your strategy. You can also target the results that you want and improve them.

You can increase revenue

You can increase your revenue with improved email campaigns. The time you save by automating can also be used to maximize your revenue streams.

Costs can be reduced

AI is a powerful tool that makes everything faster and more efficient. The costs of creating, executing, and analyzing marketing campaigns are likely to decrease.

You can refine your strategy with this tool

You will soon be able to identify patterns in your data as you collect information and data about your email campaigns. This insight will allow you to start making adjustments to your strategy that are as effective as possible.

AI for email marketing: Different uses

How can AI be used to take your email marketing up a notch? This question has a variety of strategies and answers, demonstrating just how powerful AI is in the right circumstances. It’s important to consider what you hope to achieve with your activity.

Take your email marketing to the next level

We outlined email marketing challenges and questions to ask yourself to help you understand how AI can be used. We’ve listed several ways to use AI in your marketing activities.

Subject Lines

A good subject can make the difference between an email that is successful and one that does not get attention. Writing a compelling and enticing subject line for an email can be time-consuming and difficult. Natural language generation (NLG), a feature of AI assistants, can help you create compelling subject lines.

This technology has some limitations. To get started, it requires large amounts of structured data. With the data, however, it can create a variety of narratives that can be tailored for a range of audiences and purposes. It can also do this quickly and accurately.

Personalization

Successful emails often go beyond a headline with a catchy subject line. Personalized copy is often effective because it is equally important. You can ensure that each recipient gets content that appeals to their interests with AI-powered tools.

This relies again on having a structured and strong data set that contains a lot of information about every customer. With this data, however, the possibilities seem endless. Combine that with the ability to produce natural-sounding texts and you are on to something.

Email marketing targeted

A successful email campaign relies heavily on segmentation and targeting. Data suggests that segmented emails can increase revenues by up to 760%.

You can send highly-targeted emails to many different users. You can collect hundreds of data points when people opt in to receive your marketing emails. Once you have this information, you can create emails that will appeal to different segments.

AI can identify and target segments. You can then create emails that will get a good response. This will increase your customer base, build a stronger relationship, and ensure that you keep them.

You can divide your email marketing activity into different categories based on several factors, including:

• Customer Type
• Interests
• Location
• Engaged in a variety of ways

AI can also help you to assess the performance of your campaign, allowing you to refine it and retarget.

Deliverability

There are many ways to increase the chances of successful delivery. AI can help with many of them. You can, for example, optimize the send time to ensure that your recipients receive emails at the moment when they are most likely to open them. You can also use historical data to optimize your campaigns.

AI can help you identify the areas where your mailing list falls short. This data management will help you to ensure that your emails hit the mark, whether it is by updating or removing those contacts who are no longer active.

Ideas for developing effective email sign up

If you have a large user base, all of the information we’ve provided can be extremely useful. What if you do not? You’ll have to put in some effort and time if your email list is small. We’ve put together a few quick tips to help you develop an effective email sign-up:

• Offer. Offer something, whether it’s an e-book, a discount, or a course.
• Keep minimal. Don’t overwhelm your customers with an overly complex signup form. Stick to a minimalistic design, with simple colors, fonts, and information.
• Make it prominent. Give your email signup space on your site without being too intrusive. Find places on your website where people are naturally drawn to and add a call to action.
• Select an effective CTA. Try to make your calls to action more engaging. For example, don’t just say up’. Put a unique spin on your call to action that will encourage engagement and movement.
• Try and try again. You’re unlikely to find the perfect format right away. Split-testing and A/B testing will help you determine which ideas are most popular with your visitors.

How can AI-based email campaigns increase sales?

The results of AI email campaigns speak for themselves. A study by Statista found that 41% of marketers believe artificial intelligence has improved their company’s email marketing. How does it work?

Statista

AI is a major contributor to this improvement. AI is a game changer when it comes to gathering data, processing, organizing, and presenting that data. This gives marketers more information than they ever had before. It’s possible to gain a better understanding of your customers and subscribers, making it easier to provide them with what they want.

This means that you, as a marketing professional, can customize your approach at a more detailed level. You can expect the following:

• Engaged subscribers. Subject lines and content that are personalized will increase the likelihood of a recipient interacting with your email.
• Offers. Personalized offers are a great way to increase the effectiveness of segmented emails. Your ROI will increase.
• Remarketing. AI tools can be used to encourage hot leads to convert (such as those who add items to their shopping basket). AI can identify patterns and specifics to ensure that the email is delivered at a time when they are more likely to buy.

AI: How to create better emails

You may think that with all the talk about artificial intelligence, email marketing tasks can be automated. This is not the case. While AI can automate certain tasks, it cannot do so with others. It is especially difficult to automate the content side. Our language is creative and nuanced.

You’ll need a data-driven strategy to write better emails with AI. You might, for example, split-test a subject line to see which version is more effective. With an AI tool, you can gain greater insight. AI can be used to generate and optimize subject line numbers. You’ll receive more tailored results the more you generate.

Other tools analyze the content of your email to determine whether it will elicit a response. Complex algorithms will analyze your writing and offer suggestions on how to improve it. It’s similar to subject line AI in that it examines data from your emails to provide recommendations.

AI examples in email marketing

We have already discussed a variety of ways AI can help with email marketing. There are also a few other examples. We’ve listed some examples to give you a better idea of what the technology can be used for:

• Subject line. Optimize the subject lines of your emails to get your customers to open them. AI can be more accurate with more data.
• Body Content. Create content that is in the same tone and style as your target audience.
• Personalization. Segment emails at a finer level to ensure that your customers receive only content that is relevant to them.
• Timings. Analyze the optimal time to send emails to each client. Send emails automatically during these times.
• Retargeting. Don’t let a customer who has shown interest in your brand fall by the wayside. AI retargeting can identify different types of customers and target them at the right moment.

AI tools that can help with your outreach efforts

What tools are available to help with your email outreach? Many tools are available, many of which focus on a specific element. Here are a few to consider:

Email tools will help you to ensure that your sales outreach is the most effective. Lead generation strategies are created with your needs in mind. The AI-powered engine will ensure that your campaigns are tailored to success and constantly improve conversion rates and lead quality.

You’ll gain access to highly-customized experiment suggestions. You can apply these to your campaigns by clicking a button. This will allow you to optimize your campaign’s effectiveness based on data in real-time.

Phrases

Phrasee is a good tool for subject lines. This tool optimizes titles based on the tone and style of your company.

Seventh Sense

Seventh Sense is a useful tool if you are looking for a solution that focuses on the delivery time of your emails. It collects data about how prospects and clients interact with your content to optimize the timing of your emails.

AI and Email Marketing: The Future

Many of the topics that we have covered in this article seem futuristic. The exciting part is that all of this technology is available right now. This is a relatively young technology, so there is plenty of room for improvement and growth. What does the future bring?

It’s hard to predict the future, but there are certain trends we can identify. One thing that will not change is the continued reliance on data. This approach will become even more refined as we all create vast amounts of data every day.

AI is unlikely to completely replace human email marketers. This type of marketing, as we’ve mentioned before, requires creativity and human touch. AI will assist us in our efforts and refine the process. Both customers and email marketers will benefit from this.