Artificial intelligence (AI), has been integrated into email marketing. Artificial intelligence has become one of the key technologies in email marketing.
It’s not surprising that email marketers are considering AI because of its directness and cost-effectiveness. AI-powered tools are being used to automate various email marketing tasks, including writing subject lines, and sections, sending personalized emails, and cleaning email lists.
You should join the trend if you are a marketer that uses email marketing. Explore how AI can streamline your email marketing. Scroll down to find out how to do it.
What is AI Email Marketing?
Artificial intelligence is a term that encompasses many types of intelligent technologies. These include machine learning, computer vision, and deep learning. Each of these technologies is unique, but they share a common goal: to enable machines to perform cognitive functions as well or better than human beings.
What is AI for email marketing? AI-based marketing involves machine learning, whereby a series of algorithms and strategies allow programs to analyze hundreds of thousands of emails. It helps marketers to create more personalized content for their subscribers.
AI can help you with the following:
- Artificial intelligence can help you identify what information is important and ignore the rest.
- You can make an informed decision by comparing the attributes that are most important to other data when you answer a question.
- You can use AI experiments and extracted data to adjust and examine data to program and reprogram.
AI can also help email teams understand deep insights including, but not limited to:
- What subject lines are superior performers?
- When are email recipients most likely to open their emails?
- What is the optimal frequency for sending emails?
- What is the best time of day to send abandoned cart emails?
- What new segments should you add to your email list?
- What recipients do with your emails
- Personalizing future content to increase subscriber engagement
AI algorithms can use these insights to form predictions, suggestions, and decisions, enabling segmentation and unparalleled personalization throughout the customer journey.
AI can help your email marketing team determine the right type of email to send, as well as the audience and timing.
AI and Email Marketing: Benefits
Increase revenue
AI tools can help you create better emails and increase open and click rates. It will also increase the effectiveness of your email campaigns.
Reduce costs
AI-driven email software helps create more efficient and effective campaigns. It will reduce the time it takes for your team to create materials for email marketing campaigns.
Offers personalization
Artificial intelligence (AI), however, offers personalization beyond simply adding someone’s name to an e-mail. It collects data about your customers including engagement patterns, past behavior, preferences, and routines. Based on the characteristics and interests of each email recipient, this data is analyzed to determine which product recommendations, discounts, or freebies are most appropriate for them. AI can then retarget customers who abandon their shopping carts before they checkout.
Provides more efficiency
While people can do virtually anything an AI email marketing program can do, the time and cost involved are often significant. Your email marketing team will be able to focus more on solving larger issues and developing comprehensive solutions by utilizing AI and email automation.
Optimizes your email programs
AI can optimize email programs in a variety of ways. For example, it can modify the send time to better align with customer behavior. It also suggests a subject line more likely to increase open rates or segment your audience to increase engagement and conversion rates.
Offers automation
We understand that sometimes you are not available to assist a client or receive an email subscription.
With AI-driven automation of email, you can send the right content at the right time to the recipient. You can use pre-existing content, such as links, blog excerpts, or promotions.
Predicts future
AI can be used to speed up the predictive analytics process. You can use this to analyze data and make accurate predictions. This will allow you to create more effective marketing strategies.
Improves accuracy
AI solutions can analyze large amounts of data quickly and with greater accuracy. This allows you to gain a deeper understanding of your audience. This information will help you make better decisions about your marketing strategy.
8 Ways AI can be used in email marketing
Here are eight ways to incorporate AI into your email strategy.
- Email subject lines and copy: How to write them
- Customizing email content
- Reorganizing email campaigns
- Email lists can be refined
- Smart newsletters
- Understanding Customer Lifecycles
- Email retargeting tailored to your audience
- Make product suggestions
Email copy and subject lines
AI subject line generators are powered by two technologies. Natural Language Processing (NLP), and Natural Language Generation, are two of the technologies that drive AI subject line generators.
NLP (Natural Language Processing), is the process by which a machine interprets text and converts it into code that can be understood and read by a computer. NLG (Natural Language Generation) is the term used when a machine uses that code to generate its text. NLG can be compared to the writer, while NLP is the reader.
Customizing email content
AI-powered email is a great solution for businesses that cater to large numbers of clients or customers. This technology allows you to quickly create customized emails on specific topics. It can create text that connects your company with different audiences, segments, or individuals.
Targeting emails for retargeting
AI can suggest tailored content for each email, which will improve engagement and conversion rates. AI can be used to optimize your email-retargeting strategy. AI can help identify the right customers and send them emails personalized to their interests.
Some customers will make a purchase right away, while others may take a little longer. AI can assist in this situation by sending out follow-up emails at the best times.
Generating intelligent newsletters
AI technology can make newsletter creation much smarter and more effective. AI platforms are largely focused on creating highly personalized and intelligent newsletters. These automated emails are tailored to the recipient and contain content that is specific to them. This results in a significantly higher level of subscriber engagement. Previously, this level of personalization could not be achieved with traditional automation tools. But today, it is possible.
Reorganizing email campaigns
You can optimize the delivery of emails to inboxes by using AI-driven tools. These tools allow you to break down your email marketing campaigns into sub-campaigns, then organize and distribute these sub-campaigns.
AI can be used to automate the sending of cart abandonment emails based on certain triggers or at specific intervals.
Refine email lists
Email service providers will not report your emails if you use machine learning or artificial intelligence algorithms. AI can automatically update outdated information and eliminate old contacts, including phone numbers, emails, and job titles. This will improve email deliverability.
Understanding Customer Lifecycles
AI can be used to analyze the needs and characteristics of customers to attract new clients. AI can be used to improve response rates when engaging with potential clients. AI can be used to reconnect with clients at the retention stage. This will ensure brand loyalty by establishing a long-term partnership with your customers.
Making Product Recommendations
AI can analyze live metrics and your email performance to generate suggestions and insights that you can put into practice.
AI can help you monitor behavior on-site and send tailored product suggestions via email. It uses actual data from the site and product to personalize these suggestions. These personalized recommendations can be dynamically added to emails in real-time.
Conclusion
No matter if you’re a newbie or a seasoned email marketer, artificial intelligence can be an excellent investment for your company. This tool can improve your return on investment, and optimize resource usage. Artificial intelligence has the potential to improve your results in many ways.
You can create highly effective email campaigns by integrating AI and conventional best practices, such as segmentation. personalization and targeting. You should therefore start incorporating AI into your email campaigns right away.
Remember, AI is not here to replace developers or marketers. It is designed to streamline your operations and make it easier to analyze and utilize vast amounts of information in real-time. AI technology can be a great investment to achieve substantial growth in the future.
Would you like to know more about AI and its benefits in email marketing? Please feel free to contact us. Contact us now!
