Businesses that understand Facebook Messenger can use it to increase customer engagement by integrating customer service with marketing to Messenger.
Facebook Messenger has become a powerful tool for social media experts.
Specifically, its value derives from social media exposure, customer engagement, and customer service benefits.
These steps will help you to set up and take full advantage of Facebook Messenger.
- Personalize your business page
- Set up a greeting message and enable messaging
- Automated responses
- Use features to engage strategy
Personalize and create your business page
Only your business page can access Facebook Messenger. First, create a personal Facebook account.
Click “Create” in the upper menu and then choose “Page.”
Your brand name is best for your page name. Your profile name should not exceed 5 characters long and include both letters and numbers. When creating your page, you can also add a short description of your company.
These are the main branding elements for your Facebook page. These are some useful guidelines.
* Use your corporate logo as your profile picture. The top logo designers create simple, appealing images. This logo is great for your Facebook page.
Your profile picture and cover photo must be visually cohesive. You can include information such as company slogan, contact information, and product imagery on your cover.
Make sure you use your logo as the watermark in all of your photos. You can use one of our online branding services to help you get a logo.
Allow Messages to be sent and Create a Greeting message
In the upper right corner, click “Settings”. Select “Messages” from the “General Tab”. All types of outgoing and ingoing messages can be enabled.
A chat window will automatically open when a user visits your site. To welcome them, create a greeting message and encourage them to interact with you.
Click the “Inbox” tab, then select “Start a conversation” to check if your greeting message has been displayed. Your greeting will appear immediately in the chat.
Although you can use the default greeting for your message, it is best to create a unique, memorable message. You can personalize your greeting with the name of the person you are addressing.
Facebook Messenger for Businesses requires that page administrators respond within 24 hours to all users. Your chat will be blocked if you don’t respond within 24 hours.
Your chat window will display the notification “Respond within…hours” if you respond quickly. Customers can feel confident that you will respond quickly to any concerns they might have if you optimize your response time.
Install Facebook Automated Responds
Select “Automated Responses” from the “Inbox tab”. You can browse through the settings and select those you require.
Automated Facebook responses can be used to answer customer questions immediately. This provides critical information that customers might need during their purchase journey. Automated messages can be used to answer FAQs like:
- Hours of operation
- Contact information
- Return Policies
Additional Facebook Messenger Features You Can Take Advantage Of
After you have set up Facebook Messenger and understood its features, it is time to explore the other features that Facebook Messenger offers to enhance your customer outreach and engagement. These include:
- Promotional tags
- Chatbot
- Integration via the Internet
Message tags and sponsored messages
Facebook Messenger lets you tag messages to send them outside the 24-hour response time. This is useful for updating users about events or connecting them to live agents. It can also be used to follow up on purchases.
Businesses need to be aware of Facebook Messenger’s tagging policy. You can’t use tags to send advertising content, for example.
To promote your business, you can also use Sponsored messages to users. You will need to create an advertising account on Facebook to activate Facebook Messenger ads.
Create a chatbot
Chatbots are a great option for businesses that need to get automated responses.
Chatbots are a great way to create engagement channels for your business. For example, a properly designed chatbot funnel can bring in new clients.
Integration of Websites
A plugin can be used to install Facebook chat on your website. It is a single-stop solution for all of your communications.
Messenger integration offers fewer features than Facebook. A software development company may be a better option for businesses looking to create a chatbot.
Businesses can use Facebook Messenger to engage customers by understanding Facebook Messenger
Facebook Messenger is a great tool for engagement. Companies that use it well can reap the benefits.
Businesses can increase their social media presence by creating and curating business pages, automating greetings and automated messages, as well as testing features like chatbots.
