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You have probably looked at a lot of options before deciding which one will work best for you. 

This page will discuss the Thumbtack and Google Local Services debate. We will also highlight the benefits each platform offers. We’ll then discuss which one is best suited for your company.

Call us to speak with a strategist or to advertise your local business.

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What are Google Local Services Ads?

Google Local Services advertisements promote local businesses. This section contains three boxes that show nearby service businesses.

These ads stand out more than paid and organic listings. 

Google Local Services ads make it easy to find local professionals. These ads let searchers see more information about your business than you do.

These are just a few of the many ads for local services that include

• Name
• Star rating (Google Reviews)
• Service area
• Telephone number
• Check if you’re currently open, closed, or operational 24/7.

This information provides background information about your company and directs your visitors to the rest of your listing.

Leads will be able to see more information about your company by clicking on your ad.

A page will display to your audience an overview of your job, including your license information, and information on whether you have been through Google’s background checks. 

Many Local Services ads include a green checkmark with the phrase “Google Guaranteed” after it. This is the Google guarantee badge that helps in building trust with your audience.

Pass a background check and have your insurance information verified. Once your paperwork has been completed, you will receive a badge.

This badge is a sign that Google supports your business. It will encourage people to choose it.

Clients can request a full refund if they are not satisfied with your work. If you do quality work, clients can request a refund of up to $2000 from Google.

Google Local Services ads will help you reach local professionals and people searching for them. This will enable you to generate more local leads for your business.

What’s Thumbtack?

Thumbtack lets users search for local professionals in their area. All you have to do is visit their website and type what you want.

Search results for similar businesses to yours will be displayed to users.

Listings at Thumbtack include information such as:

• Company name
• Pricing
• Star rating/reviews
• The number of hires
• Service area
• Customer testimonial

This information helps users choose the right business. They can click the profile link in search results to visit your listing.

The listing contains a lot of information about your company, including: 

• One paragraph about yourself and your company

• Summary of your employment history including the number of employees and when you were hired.

• Payment methods (cash, card, PayPal, etc. )

• Social media (including links to these profiles).

• Photos

• Review

• FAQ section

If someone likes your listing, you have the following options:

• Send an email to your company

• Check appointment availability

• Contact your company

How do you get leads for your listing?

Thumbtack lets you purchase leads. They will pay you upfront and you can use your credit card to contact them. Then, you send them a proposal.

Bid on projects you think are right for your dog. If you’re a dog trainer looking for leash training services, you can also bid on jobs

To be considered for a job, you must state the job’s cost. Your bid will be determined by the job.

The client reviews all bids and decides if your company is a good fit. 

Thumbtack is a great way for local leads to be connected. 

Thumbtack or Google Local Services? Which one is better for you?

Now you have a better idea of the various local advertising options. Let’s now compare Thumbtack ads with Google Local Services. Local professionals often wonder whether Thumbtack advertising is more effective or better.

Which is better for you, Thumbtack or Google Local Services ads?

Google Local Services ads can be a great way for you to get leads that are trustworthy and help you spend wisely.

Here’s why:

1. There are more credible leads

Local Service ads are a great way to generate leads that will help you grow your business.

When you place a Local Services Ad, Google will assess the relevance to the search query. If your business meets the search query, your ad will be displayed in search results.

Thumbtack is not a good lead source.

Contractors and business owners often criticize Thumbtack for failing to deliver quality leads. Thumbtack is even accused of using fake leads! These leads can reach businesses and cost them money. They never respond to follow-ups with the company.

Thumbtack can be dangerous because you could end up paying for leads that don’t turn out. This makes it more expensive to invest in leads that turn into customers.

Google Local Services ads are a great source of credible and reliable leads.

2. An improved payment system is

Thumbtack’s Google Local Services Ads Payment System is outranked by Google.

Let’s look at three of the most important differences between these payment options.

Google Local Services ads and Thumbtack – What they charge you

Local Services ads offer the best advantage of charging only when someone contacts them.

Your ad will generate leads for free. People who click on your ad will not be charged anything if they contact you to learn more about your company.

Thumbtack on the other hand requires that you purchase credits before you can receive leads. When someone contacts you, you then pay for the lead.

This is because you have to pay upfront for leads and there is no guarantee that they will arrive. You could end up spending more than you earn.

Google Local Services ads and Thumbtack: How much do they charge?

Pricing is the most crucial question in the Google Local Services ads debate.

What’s the cost for each advertising option that generates a lead?

Google’s contact fee will differ depending on the industry and where you are located.

Bids for the same business type in the same place will usually be close to the same. Multiple plumbers located in Los Angeles will likely pay the same price as their competitors.

Thumbtack has a flexible pricing model. Thumbtack jobs are priced based on:

• Industry
• Types of jobs
• Job description
• Pros in

Many variables can affect the price of a job.

Google Local Services ads and Thumbtack – Where the money goes

When comparing Google Local Services ads to Thumbtack, you must know where your money is going.

Your money goes to qualified leads who reach your business via Google. 

Thumbtack lets you spend your money on reliable leads or it could end up going down the drain. You don’t get any return on your investment if you don’t win.

The payment structure can be problematic when it comes down to generating leads. If you don’t attract credible leads that get back to you about your projects, Thumbtack will not allow them to dispute the claims. 

Lead generation is crucial. Google Local Services ads are better than Google Local Services ads. 80% of local searches convert.

3. Leads aren’t required to do any extra

Google Local Services ads can be found easily. It is easy to find your ads on Google Local Services.

Thumbtack users must visit Thumbtack before they can use it.

If someone searches for Thumbtack on Google, it’s more likely that they’ll see the Local Services ads at the top of their search results. 

Four out of five consumers search for local information using search engines. It is better to focus on Google Local Services ads.

4. Your campaign will provide more stability

Google offers local advertising solutions that will add stability to your campaign.

Google makes tracking everything easy. You can see when your campaign is active, how much you are spending on it, and how long it will last until you stop them.

Thumbtack doesn’t guarantee the same consistency for local businesses. Thumbtack can make it difficult for you to know if your investment is going to be a success.

Thumbtack reserves the right to terminate your account at any time for any reason.

Your account can be deleted if you post a fake review or poor job description. It will then be deleted.

This lack of stability makes it difficult to trust the platform.

Google Local Services ads offer greater reliability and are therefore safer investments.

Kobe Digital is an expert on Local SEO.

These top tips will help you create the local SEO campaign that you’ve always dreamed of.

Google Local Services Ads For Your Business Today

Google Local Services ads are a great way for you to drive local leads for your business. Partnering With Kobe Digital is a great option for increasing leads and converting more customers.

We offer full-service digital marketing and specialize in local advertising campaigns that grow your business. The Google Local Services Ad Manager Package will optimize your listing to increase leads.

Do you want to reach more local leads?

Contact us or email us today to speak with a strategist!