You want to grow your customer base and increase revenue for your company.

Influencer marketing will allow you to reach your target audience, build relationships and encourage them to purchase.   

Customers need to see that your products or services are great. 

Influencers can be social figures or experts in their fields. These influencers can reach businesses in target markets you may not be able to reach.

Influencers have a reputation for honesty and knowledge. They can help you create a positive image of your company and let people know about it.

Call to discuss a strategy and learn how influencer marketing can help your B2B business.

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1. Define your market

Understanding your target market and the people you wish to influence is essential before you can find influencers to work with.

Take a look at what customers are sharing online. What topics are they most interested in?

This will enable you to gain a better insight into their needs and interests, and allow you to identify key influencers through those platforms.

Understanding your target market is crucial to choose the right channels and influencers for them.

2. Choose influential people in your industry

Next, choose influencers to help your business. You should choose influential people who are well-known in your industry.

Find influencers in your niche to help reach your target market.

B2B businesses need to build relationships with businesses in their target markets. Influencers who can help you reach your audience are better than followers with too many followers.

How can you find influential people in your industry?

There are many methods to identify the most influential people in your industry.

Social media

There are many social media influencers with large followings. You need to look for those who are active on your preferred platform.

Use the search bar to search Twitter to find influencers. Search for keywords that are relevant to your business to see if these hashtags are used.

Use the search function on Facebook if you want to find influential people. For industry-specific pages, groups, and people in your field, visit

LinkedIn is a great way for you to find influential people. Join groups to see if they are adding new members.

Social Metrics

Social metrics tools are a great way to find influencers. After collecting the data, these people are ranked according to their social influence. 

These metrics are easily found with a variety of tools, including Kred and Brandwatch Audiences. 

Google Search

Google is an excellent resource for finding influential people in your field. You may search for blogs related to your industry based on your industry.

3. Get acquainted with the first influencers

Once your influencers have been identified, you can start engaging with them online. This will help them to notice your company.

You may also re-post content from other people on social media. Your followers might then follow you.

Interacting with influencers can be a great way to get to know you and your business.

4. Find out about the platforms used by your influencers

Companies make the most of influencers that don’t align with their goals. 

A relationship between your company and influencers is the best way to build trust. 

An influencer who is focused on social media but your company’s focus on email marketing is unlikely to work well together.

Influencer posts must be authentic. Choose influencers that are well-known on social media. 

5. Work with influencers to create content

Once you have established a partnership with influential people you need to decide what content they want to share. Work with influencers and create content.

Influencers share content that aligns with their brand. Influencers help you to promote your business naturally by creating targeted content.

Campaigns for influencer marketing must be authentic. This can be achieved by creating content that is specific to influencers.

6. Focus on the elevator pitch

Influencers should be able quickly to grasp your message and promote your brand to the right audience.

An elevator pitch is essential. You should write 2-3 sentences.    

Your influencer can be more flexible if they use YouTube or other video platforms. Videos that are less than 2 minutes get the most engagement.

Being creative is also possible. Influencers can use catchy phrases and emojis to connect with customers. 

7. Make schedules with your influencers

Get the most out of your influencer marketing campaigns. Work with them to develop schedules for content promotion.

Influencers can be given reasonable time frames to review your content and provide their feedback

Be consistent with your content. Follow a set schedule. Create the content on Mondays, and have it reviewed by an influencer by Wednesday. 

8. Your connection will be stronger with your brand.

Influencer Marketing is about connecting people with your brand. People won’t buy if you don’t make them feel connected.

Influencers help customers connect with your brand. 

Buyers feel more connected to your company if they can relate to you. 

B2B buyers are 60% more likely than a company that has a weaker brand connection to make a decision. 

Influencer Marketing is a way for people to connect with your brand through objective opinions. These can give potential customers a glimpse of your business and products.

Kobe Digital, a leader in influencer marketing,

Kobe Digital has been voted the best B2B influencer marketing company.

Our team is experienced in helping B2B companies market themselves to customers. We create a unique plan for each business.

Our pricing policy is transparent. You will have all the information that you need to make an informed decision about your company’s budget.

Find out more

To speak with a strategist about Kobe Digital, and how it can help B2B businesses take advantage of influencer marketing, contact us

We look forward to working with you!